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Data Warehouse
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Source Fields

Free Connector to Data Warehouse field comparison


Free connector and Data Warehouse field comparison

This guide helps you update Google Business Profile reports when moving from the Jepto Free connector to Data Warehouse.

The field names are not always the same between the two connectors. Use the field-mapping table below to update existing Looker Studio reports and calculated fields.

Field mapping

The table below shows the equivalent Data Warehouse field for each Free connector field, along with its data type and description.

FreeData WarehouseTypeDescription

Local post search views

localPostViewsOnSearch

NumericInteger      The number of times the local post was viewed on Google Search.  

Local post call to action

localPostPhoneClicks

NumericInteger      The number of times the call-to-action button was clicked on Google.  

Local post call to action

postCallToAction

TextString      The URL that users are sent to when clicking through the promotion.  

Store Code

storeCode

TextString      External identifier for this location, which must be unique inside a given account. This is a means of associating the location with your own records.  

Date

date

CalendarTimestamp      Date represented in ISO 8601 extended format (hh:mm)  

Direct searches

directSearches

NumericInteger      The number of times resource was shown when searching for location directly  

Location Name

locationName

TextString      Location name should reflect your business's real-world name, as used consistently on your storefront, website, and stationery, and as known to customers.  

Discovery searches

discoverySearches

NumericInteger      The number of times the resource was shown as a result of a categorical search (for example, restaurant).  

Chain (Brand) searches

brandedSearches

NumericInteger      The number of times a resource was shown as a result of a search for the chain it belongs to, or a brand it sells.  

Maps views

viewsOnMap

NumericInteger      The number of times the resource was viewed on Google Maps.  

Search views

viewsOnSearch

NumericInteger      The number of times the resource was viewed on Google Search.  

Direction actions

requestDirection

NumericInteger      The number of times driving directions were requested.  

Owner photo views

photosViewsMerchant

NumericInteger      The number of views on media items uploaded by the merchant.  

Customer photo views

photosViewsCustomers

NumericInteger      The number of views on media items uploaded by customers.  

Comment

reviewcomment

TextString      The body of the review as plain text with markups.  

Created Date

date

CalendarInteger      Date represented as (YYYY-MM-DD).  

Location

locationId

TextString      Location ID  

Reply

reviewReply

TextString      Reply on the review.  

Review Count

totalReviewCount

NumericInteger      The total number of reviews in a location.  

Review ID

reviewId

NumericInteger      The encrypted unique identifier.  

Review Replied To

No equivalent

BooleanBoolean      Determines if a reply has been left, use the existence of reviewReply.  

Reviewer Display Name

reviewerDisplayName

TextString      The reviewer display name.  

Reviewer Photo URL

reviewerProfilePhotoUrl

TextString      The reviewer profile photo URL.  

Star Rating

starRating

NumericInteger      The star rating of the review.  

Star Rating Value

No equivalent

TextString      The star rating of the review as a string.  

Recreate calculated metrics

Some metrics available in the Free connector are calculated fields rather than direct Data Warehouse fields. Recreate these metrics in Looker Studio using the formulas below.

FieldFormula

Total Views

   SUM(IFNULL(viewsOnSearch, 0) + IFNULL(viewsOnMap , 0))  

Total Actions

   SUM(IFNULL(websiteClicks, 0) + IFNULL(requestDirection, 0) + IFNULL(phoneClicks, 0))  

Total Searches

   SUM(IFNULL(directSearches, 0) + IFNULL(brandedSearches , 0)+ IFNULL(discoverySearches , 0))  

Note: Basic formulas can show “No Data” when used with BigQuery data sources. Use the formulas above as a guide. Contact Jepto support if you need help adapting them to your report.

Create calculated fields in Looker Studio

You can create calculated fields at either the data-source level or the chart level.

Create fields at the data-source level whenever possible. This makes the metric reusable throughout the report and avoids maintaining the same formula in multiple charts.

For more information, see the Looker Studio calculated fields guide.

Create a chart-specific filter

Use a chart-specific filter when a calculation or filter should apply only to one chart.

Create a data-source calculated metric

Use a data-source calculated metric when the same calculation should be available across multiple charts in the report.

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