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AI Visibility

See what AI tells buyers about you and what sources influences them.

Jepto asks ChatGPT, Google AI, Perplexity, Gemini, Copilot and Claude the questions your buyers ask, in a clean session from any country. See how often you’re named, which of your pages get cited, and the sources shaping every answer.

Gekko Toys
What are the best toys for children?
Sources amazon.com target.com walmart.com lego.com gekkotoys.com

Most shortlists come back to the same names. Gekko Toys shows up for wooden puzzles and train sets, with Lego for building, Nerf for active play and Barbie for dolls.

Describe what you want..
AI Visibility report
May 12 - Jun 12
Gekko Toys
How often AI names you and cites your site
Named in Answers
62%
Cited as a Source
47%

Share of voice

Brand Share
Gekko Toys
62%
Lego
16.7%
Nerf
8.3%
Barbie
5.6%
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Product Tour

From tracked prompt to the pages that matter, in one short video.

Watch Jepto go from a list of buyer questions to named and cited rates, the sources behind every answer, and the competitors AI recommends instead.

Why it matters

Your next customer asked AI for a shortlist. Were you on it?

Buyers ask ChatGPT “best plumber near me” or “which CRM suits a small team” and get three or four names with a paragraph on each. Many never click through to a website. That means no impression in Search Console and no session in GA4, so you can’t see the win or the loss.

Someone is already asking “are we showing up in ChatGPT?” Jepto gives you a real answer, not a screenshot.

AI Answer

A wooden play kitchen holds up better than plastic for most 4 year olds. Gekko ToysNamed is often named for the mid-size sets, with Lego and Melissa & Doug on the same shortlist.

Sources

1. gekkotoys.com CitedPlay kitchens and shop sets
2. melissaanddoug.comWooden kitchens
3. lego.comPlay sets
4. reddit.comBest wooden play kitchen?
View more sources →
Measured Properly

One AI answer is a sample of one, so automate the process to track trends.

Ask AI the same question twice and you’ll get a different list. That’s why a single screenshot tells you very little, and why an “AI ranking” isn’t a number you can trust.

What holds steady is how often you’re named across many runs. Jepto runs your prompts on a schedule and tracks your named rate and cited rate over time, for each engine. You see the trend, not a lucky or unlucky answer.

Named rate over time

Named62% Cited18.6%
80%70%60%50%
JanFebMarAprMayJun
ChatGPT AI Overviews Gemini
Unbiased Measurement

Asking ChatGPT yourself isn’t measurement.

Open ChatGPT and you’re the least representative buyer there is. It knows your chat history, your saved memories and where you are, so it leans toward the brands you’ve already asked about, including your own.

Jepto runs the same prompt in a clean session, with no history and no memory, from the country you choose, on a schedule. Creating a neutral baseline so that when your named rate moves, the engine moves, not your account.

Your ChatGPT Signed in
Shaping this answer
Chat history Saved memories Melbourne Asked about Gekko yesterday
best wooden toys for toddlers

From your last chats, I would start with Gekko ToysNamed again, same as last week.

One answer, written for you. Hard to compare month to month.
Jepto AI Visibility Australia · Weekly
Shaping this answer
Clean session No memory Country you choose Same prompt
best wooden toys for toddlers

Open-ended wooden toys last longest. Gekko ToysNamed shows up for trains, with Lego on the shortlist.

A neutral baseline, run after run. Comparable over time.
Real Answers, not the API

We track the answer your buyers see. Not the API version.

Calling a model’s API is the cheap, easy way to track AI. But the API isn’t the ChatGPT your buyers use. It skips the web search some of the time, writes shorter answers, and often cites completely different sources, or none.

Jepto captures answers from the same interfaces people actually use. You get the full response, every source in the order it appeared, and the searches the engine ran before answering.

API-based tracking

Model output without the product around it
Web search not always triggered
Fewer sources, or none
No view of the searches the engine ran

Jepto AI Visibility

The answer as it appears on screen
Web search runs as it does for buyers
Every source, in position order
Fan-out searches for ChatGPT, Perplexity & Copilot
24%

of brands named by the ChatGPT API matched the brands named in the ChatGPT interface

4%

of sources cited by the ChatGPT API matched those cited in the interface

~2×

longer answers in the ChatGPT interface than from the API (743 vs 406 words)

Source: independent comparison of 1,000 prompt runs, API vs interface, Surfer research.

Cross-platform

All seven engines. No add-ons.

AI engines don’t agree with each other. They pull from different sources, cite in different volumes and recommend different brands. You can own Perplexity and be invisible in AI Overviews. Plenty of tools cap you at one to three engines and charge extra for the rest. With Jepto, every engine is available on every prompt, and you pay per answer.

ChatGPT

3 credits

The most-used AI assistant. Cites the most sources and shows the searches it ran to find them.

Google AI Overviews

2 credits

Sits above Google results on most commercial searches. Many local searches get a map pack instead.

Google AI Mode

2 credits

Long answers with deep source lists, often leaning on Reddit, YouTube and forums.

Perplexity

2 credits

Source-first answers, with the searches it ran shown alongside.

Gemini

2 credits

Often answers without linking anything, so being named matters more than being cited.

Microsoft Copilot

2 credits

Short source lists, so every citation counts. Shows its searches too.

Claude

4 credits

Track it where your buyers go to research and compare options.

Choose per prompt

Run your category questions everywhere, and niche ones only where they matter.

Sources

See exactly where AI gets its information.

Every AI answer is built from sources. Jepto lists every domain and page the engines cited, with its position, share of citations, the engines that used it, and whether you own it.

When a Reddit thread, a directory listing or a competitor’s “best of” page is telling your story, you know where to spend the next hour. Update it, get listed on it, or publish something better.

Cited domains

Every domain an assistant cited.

Domain Control Citations Share Platforms
Gekko Toys gekkotoys.com 27 pages cited Owned 45 24.6%
Melissa & Doug melissaanddoug.com 6 pages cited Earned 15 8.2%
Lego lego.com 8 pages cited Earned 10 5.5%
Source detail
gekkotoys.com
Owned / Brand site / 27 pages cited
Share of citations this period
Claims this domain feeds
"Jigsaw puzzles from $24."
"Free shipping over $80."
Suggested: update listing prices
Fan-out Queries

The searches AI runs before it answers.

Before ChatGPT, Perplexity and Copilot write an answer, they search the web, often several times per prompt. A page has to match those searches to be retrieved at all.

Jepto shows every search, which engines ran it, whether one of your pages was retrieved, and your Google Search Console position for the same query. It’s a content brief written by the engine itself, and you can track any of those searches as a new prompt.

What the engines searched for

Fan-out queries from ChatGPT, Perplexity and Copilot, with Search Console position when Jepto has it.

Search run Searched by Runs Your page retrieved Search Console
Gekko Toys sensory toys for preschoolers On 1 prompt 1 No
Gekko Toys Gekko Toys vs Lego gift for a 5 year old On 1 prompt 2 Yes 12
Gekko Toys wooden blocks brands Australia On 1 prompt 1 No 28
Prompts

Track the questions that win the shortlist.

Paste in a list of buyer questions covering discovery, comparison, pricing and brand searches. Pick the engines and country for each one, then run them daily or weekly. Jepto suggests new prompts based on fan-out searches, competitor gaps and the claims it finds in answers.

Track a new prompt

A prompt is a question your buyers actually ask - add one, or several that share the same settings. We run each on a schedule from the country you choose, capture each engine's answer, and record every source it cited.

Prompt 1
Where can I buy wooden puzzles in Sydney?
Prompt 2
Is Gekko Toys better than Melissa & Doug for gifts?
Add another prompt Press Enter to start another, or paste a list with one prompt per line.
Suggestions
wooden puzzles Sydney store Gekko Toys vs Melissa & Doug gifts Gekko Toys click and collect
Platforms

Each selected platform is queried in a browser as a normal user would.

ChatGPTSearch queries · US states3 AI Credits per run
Google AI Overviews2 AI Credits per run
Google AI Mode2 AI Credits per run
PerplexitySearch queries · US states2 AI Credits per run
GeminiUS states2 AI Credits per run
Microsoft CopilotUS states2 AI Credits per run
Claude4 AI Credits per run
Start tracking
Answers & Claims

Read what AI actually said and catch what it got wrong.

Open the latest answer from every engine, with your brand and citations highlighted, the sources in order, and the other brands it named.

We don’t give you a sentiment score. AI rarely says anything negative, so the real risk is when it’s wrong. Jepto pulls out repeated claims about your pricing, locations, services and integrations. It flags the ones that are outdated, incomplete or credited to the wrong brand, along with the source behind them.

ChatGPT · Australia · Weekly run
NamedCited
Answer

Quiet indoor toys for a 2 year old: activity boards and chunky puzzles. Gekko ToysNamed shows up for the boards, with Lego and Melissa & Doug named for blocks.

Sources
Activity boards Cited
gekkotoys.com/boards
Gekko Toys Cited
gekkotoys.com
Chunky puzzles
melissaanddoug.com
Claims
Outdated same-day Melbourne pickupgekkotoys.com
Competitors

Discover who AI recommends instead of you.

No competitor list to maintain. Any brand named in a tracked answer shows up automatically, including the ones you never thought to check. See share of voice, named vs cited, strength on each engine, and the prompts where they beat you.

Share of voice

Brands named in tracked answers for Gekko Toys. No competitor list to maintain.

Brand Share of voice Named Own site cited Avg. position Prompts led Platforms
Gekko Toysgekkotoys.com 100% 60% 47% Never named 2
Legolego.com 16.7% 10% 0% Never named 1
Melissa & Dougmelissaanddoug.com 0% 0% 0% Never named 0
Your Data Model

It’s your data. Use it anywhere.

AI Visibility isn’t a dashboard you have to screenshot. Every prompt, answer, source, citation, fan-out search and competitor lands in your Jepto data model, next to your GA4, Search Console and ad data. No export, connector or API upgrade needed.

AI Visibility report

Gekko Toys · how often AI names you and cites your site
May 12 - Jun 12
Named in Answers
62%
Cited as a Source
47%

Share of voice

Brand Share
Gekko Toys
62%
Lego
16.7%
Melissa & Doug
8.3%
Traffic & Revenue

Put named rate next to the traffic it sends.

Being named in an AI answer is the leading indicator. The sessions, signups and sales that follow are the proof. Most AI visibility tools only ever show you the first, because the second lives in a tool they can’t see.

Your GA4 and Search Console data is already in Jepto, and your AI visibility data now sits beside it. Chart named rate against referral sessions from ChatGPT, Perplexity and Gemini over the same dates, in the same report, for the same brand. When visibility moves, you can see what moved with it.

Pricing

Pay per answer. Not per prompt pack.

Most AI visibility tools sell fixed bundles of 25 to 100 prompts, often limited to a few engines, with extra engines, seats or brands sold as add-ons. Jepto uses the same AI Credits for each response, similar to its other features. You select the engines and schedule per prompt, paying only for what you actually use.

Try an example
Prompts tracked
How often
Engines

576

AI Credits a month

  • Answers tracked a month247
  • Credits per prompt run7

Covered by the 1,000 AI Credits included with Starter each month.

Credits you already have

Every Jepto plan includes monthly AI Credits, and you can add more at any time. See pricing.

Breadth beats frequency

Buyers phrase the same question in many ways. More prompts run weekly usually tell you more than a few prompts run every day, for less.

No surprises

Credit cost is shown per engine before you save a prompt. Pause anything, any time.

Alerts & Insights

Know when the answer changes, without living in the dashboard.

Let your prompts run on a schedule and get told when something meaningful moves. Alerts land in your Jepto Insights inbox, next to anomalies and the rest of your work.

A new source starts shaping answers

A forum, review site or competitor page starts getting cited. See the domain, the answers it appeared in and the engines that used it.

reddit.com New Cited in 3 answers · ChatGPT, Perplexity

A claim about you changes

AI starts saying something new, or something stops being true. See the claim, the prompt and the source behind it.

Outdated Claim same-day Melbourne pickup · gekkotoys.com

A new brand gets recommended

A competitor appears next to you for the first time. See who, on which engines, for which prompts.

Lego Named First seen · ChatGPT · wooden play kitchen
How It Compares

Not a rank tracker. Not an API wrapper. Built for the real answer.

Do it yourself

Asking ChatGPT yourself

One session, your history, your version of the answer.

Typical tools

AI visibility tools

Rank trackers and API wrappers built around a score.

Jepto

AI Visibility

The real interface, a number you can trust, every source.

The answer

Free of chat history & memory

Personalized to you

Usually isolated

Clean session every run

Answers from the real interface

Your version of it

Varies, some use the API

Always

A number you can trust

One answer at a time

Often an “AI rank”

Named & cited rates across runs

Sources behind the answer

Copy links by hand

Cited domains

Every source in order, yours vs third-party

Searches the engine ran

Not available

Some tools

With your Search Console position

Coverage

Engines

One tab at a time

Often capped, extras as add-ons

All 7 on every prompt

Countries

Wherever you are

Often limited by plan

Any country per prompt, plus US states

What you get

What AI says about you

Read it and hope

Sentiment score

Claims flagged as outdated or wrong

Using the data elsewhere

Copy and paste

Exports or API, often on higher tiers

In your data model: Reports, Data Chat, MCP

Pricing

Your time

Fixed prompt bundles plus add-ons

AI Credits per answer, only for what runs

Frequently asked questions

Everything you need to know about AI Visibility.

1. What is Jepto AI Visibility and who is it for?

It tracks what AI answer engines tell buyers about you, and where they got it from. Jepto runs the questions your buyers ask across ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Gemini, Microsoft Copilot and Claude. It then shows how often you’re named, which of your pages are cited, who else is recommended, and which sources each answer was built from.

It suits businesses and in-house marketing teams tracking their own brand, and agencies tracking many brands.

2. Why can’t I just ask ChatGPT myself?

Two reasons: personalization and chance. Your own ChatGPT uses your chat history, saved memories and location, so it isn’t answering the way it would for a new buyer. And AI gives a different answer every time, so one answer is a sample of one. Jepto runs your prompts in clean sessions, from the country you choose, on a schedule. You get a rate you can track instead of a screenshot.

3. AI gives a different answer every time. How can you measure that?

By measuring how often, not where. SparkToro found there’s less than a 1 in 100 chance that ChatGPT or Google’s AI returns the same list of brands twice. How often a brand appears across many runs is far more stable. Jepto reports your named rate and cited rate across every scheduled run, per engine and over time, rather than a single “AI ranking”.

4. Logged-in users get personalized answers. So which answer is the real one?

There isn’t a single real answer. Every signed-in user sees something slightly different. What you can measure reliably is a neutral baseline: the same prompt, from the same country, in a clean session with no history or memory, run again and again. That baseline shows whether the engine itself is moving toward or away from you, without anyone’s personal history mixed in.

5. Why doesn’t Jepto use the ChatGPT or Gemini API?

Because the API isn’t the product your buyers use. API responses are shorter, don’t always search the web, and often cite different sources or none. In independent testing across 1,000 prompts, ChatGPT API and interface answers shared only 24% of the brands they named and 4% of the sources they cited.

Jepto captures answers from the same interfaces people use, including the full text, every source in order, and the searches the engine ran.

6. Which AI platforms does Jepto monitor?

Seven engines, all available on every prompt, with no add-ons:

  • ChatGPT
  • Google AI Overviews
  • Google AI Mode
  • Perplexity
  • Gemini
  • Microsoft Copilot
  • Claude
7. What’s the difference between being named and being cited?

Named means the answer mentions you. Cited means it links a page you own. An engine can recommend you without linking your site, or use your pages without saying your name, so Jepto tracks both separately. Add every spelling of your brand and every domain you own in Settings so nothing is missed.

8. What are fan-out queries?

They’re the web searches an AI engine runs before it writes an answer. ChatGPT, Perplexity and Copilot often run several per prompt. A page has to match those searches to be retrieved and cited. Jepto lists each one with the engines that ran it, whether one of your pages was retrieved, and your Search Console position for the same query.

9. Can I track prompts from different countries?

Yes, from any country. Each prompt runs from the country you pick, and ChatGPT, Perplexity, Gemini and Copilot can also target a US state. AI answers and sources change by market, so measure where your buyers actually are.

10. How much does AI Visibility cost?

You pay per answer in AI Credits, the same credits as Data Chat. Each answer costs 2 credits on Google AI Overviews, Google AI Mode, Perplexity, Gemini and Copilot, 3 on ChatGPT and 4 on Claude. There are no prompt bundles or per-engine add-ons.

For example, 20 prompts run weekly on ChatGPT, Google AI Overviews and Perplexity uses about 600 credits a month. Plans include monthly AI Credits and you can add more at any time. Use the credit calculator or see pricing.

11. Can I use AI Visibility data in reports or other AI tools?

Yes. Every prompt, answer, source, citation, fan-out query and competitor is stored in your Jepto data model alongside your other marketing data. Build it into Jepto reports, ask Data Chat about it, or query it from Claude, ChatGPT, Gemini or Cursor through the Jepto MCP server.

12. Can I track more than one brand?

Yes. Each brand in Jepto has its own brand names, domains, prompts and competitors. Agencies and multi-brand businesses can track every brand separately and compare them in one place.

13. Does AI Visibility replace SEO rank tracking?

No, it works alongside it. Rank tracking measures blue links. AI Visibility measures the answer: how often you’re named and cited, what AI says about you, and which pages shaped it. Fan-out queries show your Search Console position next to each search the engine ran, so you can see where the two overlap.

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