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AI Visibility

See what AI tells buyers about you and what sources influence them

Track which brands AI recommends for the questions your buyers ask, how you stack up against competitors, and the claims it repeats about you, so you know what's accurate and what needs correcting.

1 Ask
2 Compare
3 Spot errors
ChatGPT
NamedCitedPosition 2
United States2 hours ago
What are the best toys for a 6 year old?

Best toys for a 6 year old

A handful of names come up on almost every list:

  • Gekko Toys for wooden puzzles and train sets
  • Lego for building
  • Nerf for active play
  • Barbie for dolls
Cited pages (5)
amazon.comwalmart.comtoday.comforbes.comgekkotoys.com
Named in this answer (4)
Gekko ToysLegoNerfBarbie
Gekko Toys
Competitors
Share of voice
Brands named in tracked answers for Gekko Toys. No competitor list to maintain.
BrandShare of voiceNamedPrompts led
Gekko Toysgekkotoys.com41.7%60%3 of 7
Legolego.com33.3%50%2 of 7
Nerfnerf.com16.7%30%1 of 7
Barbiebarbie.com8.3%10%1 of 7
Gekko Toys
Claims
ClaimCoveragePlatformsAccuracy
Same-day Melbourne pickup3 of 7

Answers · 3

Gemini
ChatGPT
Microsoft Copilot
ChatGPT

“Gekko Toys offers same-day pickup in Melbourne for orders placed before noon.”

Open full answer

References · 1

“Orders are ready for pickup the next business day.”

gekkotoys.comYour site
circle-4circle-3circle-1circle-2
Product Tour

From tracked prompt to the pages that matter, in one short video.

Watch Jepto go from a list of buyer questions to named and cited rates, the sources behind every answer, and the competitors AI recommends instead.

Why it matters

Your next customer asked AI for a shortlist. Were you on it?

Buyers ask ChatGPT "best plumber near me" or "which CRM suits a small team" and get three or four names with a paragraph on each. Many never click through to a website. That means no impression in Search Console and no session in GA4, so you can't see the win or the loss.

Someone is already asking "are we showing up in ChatGPT?" Jepto gives you a real answer, not a screenshot.

AI Answer

Most toy shortlists for 4 to 6 year olds mix building, active play and pretend. Gekko ToysNamed is named for wooden train sets, with Lego, Nerf and Barbie on the same shortlist.

Sources

1. gekkotoys.com CitedWooden train sets
2. amazon.comBest toys for kids
3. lego.comPlay sets
4. reddit.comBest toys for a 5 year old?
View more sources →
Measured Properly

One AI answer is a sample of one, so automate the process to track trends.

Ask AI the same question twice and you’ll get a different list. That’s why a single screenshot tells you very little, and why an “AI ranking” isn’t a number you can trust.

What holds steady is how often you’re named across many runs. Jepto runs your prompts on a schedule and tracks your named rate and cited rate over time, for each engine. You see the trend, not a lucky or unlucky answer.

Named rate over time

Named62% Cited18.6%
80%70%60%50%
JanFebMarAprMayJun
ChatGPT AI Overviews Gemini
Unbiased Measurement

Asking ChatGPT yourself isn’t measurement.

Open ChatGPT and you’re the least representative buyer there is. It knows your chat history, your saved memories and where you are, so it leans toward the brands you’ve already asked about, including your own.
‍

Jepto runs the same prompt in a clean session, with no history and no memory, from the country you choose, on a schedule. That gives you a neutral baseline, so when your named rate moves, the engine moves, not your account.

Your ChatGPT Signed in
Shaping this answer
Chat history Saved memories Melbourne Asked about Gekko yesterday
best toys for children

From your last chats, I would start with Gekko ToysNamed again, same as last week.

One answer, written for you. Hard to compare month to month.
Jepto AI Visibility Australia · Weekly
Shaping this answer
Clean session No memory Country you choose Same prompt
best toys for children

Building sets and outdoor play top most lists. Gekko ToysNamed shows up for wooden trains, with Lego and Nerf on the shortlist.

A neutral baseline, run after run. Comparable over time.
Real Answers, not the API

We track the answer your buyers see. Not the API version.

Calling a model’s API is the cheap, easy way to track AI. But the API isn’t the ChatGPT your buyers use. It skips the web search some of the time, writes shorter answers, and often cites completely different sources, or none.

Jepto captures answers from the same interfaces people actually use. You get the full response, every source in the order it appeared, and the searches the engine ran before answering.

API-based tracking

✕Model output without the product around it
✕Web search not always triggered
✕Fewer sources, or none
✕No view of the searches the engine ran

Jepto AI Visibility

✓The answer as it appears on screen
✓Web search runs as it does for buyers
✓Every source, in position order
✓Fan-out searches for ChatGPT, Perplexity & Copilot
24%

of brands named by the ChatGPT API matched the brands named in the ChatGPT interface

4%

of sources cited by the ChatGPT API matched those cited in the interface

~2×

longer answers in the ChatGPT interface than from the API (743 vs 406 words)

Source: independent comparison of 1,000 prompt runs, API vs interface, Surfer research.

Cross-platform

All seven engines. No add-ons.

AI engines don’t agree with each other. They pull from different sources, cite in different volumes and recommend different brands. You can own Perplexity and be invisible in AI Overviews. Plenty of tools cap you at one to three engines and charge extra for the rest. With Jepto, every engine is available on every prompt, and you pay per answer.

ChatGPT

3 credits

The most-used AI assistant. Cites the most sources and shows the searches it ran to find them.

Google AI Overviews

2 credits

Sits above Google results on most commercial searches. Many local searches get a map pack instead.

Google AI Mode

2 credits

Long answers with deep source lists, often leaning on Reddit, YouTube and forums.

Perplexity

2 credits

Source-first answers, with the searches it ran shown alongside.

Gemini

2 credits

Often answers without linking anything, so being named matters more than being cited.

Microsoft Copilot

2 credits

Short source lists, so every citation counts. Shows its searches too.

Claude

4 credits

Track it where your buyers go to research and compare options.

Choose per prompt

Run your category questions everywhere, and niche ones only where they matter.

Sources

See exactly where AI gets its information.

Every AI answer is built from sources. Jepto lists every domain and page the engines cited, with its position, share of citations, the engines that used it, and whether it's your site or another site.

When a Reddit thread, a directory listing or a competitor’s “best of” page is telling your story, you know where to spend the next hour. Update it, get listed on it, or publish something better.

AGENCYEvery client in one list
MARKETERWhich sources are yours
SEO AND CONTENTPages behind a source

Cited domains

All Clients

Every domain an assistant cited.

DomainControlCitationsCitation sharePlatformsAvg. position
Gekko Toysgekkotoys.com27 pages citedYour Site4524.6%2.1
RaceExraceex.com14 pages citedYour Site3821.0%1.8
Homer's Donutshomersdonuts.com9 pages citedYour Site2215.3%2.6
Gekko Toyslego.com8 pages citedOther Site105.5%3.0

Cited domains

Gekko Toys

Every domain an assistant cited.

DomainControlCitationsCitation sharePlatforms
gekkotoys.com27 pages citedYour Site4524.6%
melissaanddoug.com6 pages citedOther Site158.2%
lego.com8 pages citedOther Site105.5%

gekkotoys.com

Pages this domain contributed, and the answers that used them.

OwnedBrand site45 Citations6 Prompts InfluencedUsually Position 2.1ChatGPTGemini
Pages CitedAnswers That Used This
Wooden train sets
gekkotoys.com/trains
18
Jigsaw puzzles
gekkotoys.com/puzzles
12
Gift guide: ages 4 to 6
gekkotoys.com/gifts
9

ChatGPT · 2 prompts, newest first

best toys for a 6 year old...wooden train sets from gekkotoys.com are a favorite...
Gekko Toys vs Lego gifts...gekkotoys.com lists puzzles for ages 4 to 6...
Fan-out Queries

The searches AI runs before it answers.

Before ChatGPT, Perplexity and Copilot write an answer, they search the web, often several times per prompt. A page has to match those searches to be cited at all.

Jepto shows every search, which engines ran it, how many runs used it, and whether a page from your site came back. Searches where none did are listed first. It's a content brief written by the engine itself, and you can track any of those searches as a new prompt.

Your prompt → the search it ran

Sources it read
1Other brand2Other brand3Directory site
Gekko Toys not found

Searches behind the answers

Before answering, platforms search the web and read the pages that come back.

SearchSearched byRunsYour page
sensory toys for preschoolersOn 1 prompt2Not found
wooden blocks brands AustraliaOn 1 prompt2Not found
Gekko Toys vs Lego gift for a 5 year oldOn 2 prompts3Found
Prompts

Track the questions that win the shortlist.

Paste in a list of buyer questions covering discovery, comparison, pricing and brand searches. Pick the engines and country for each one, then run them daily or weekly. Jepto suggests prompts as you go, and shows the monthly AI Credits before you start. Weekly uses about an eighth of the credits of daily.

Track a new prompt

A prompt is a question your buyers actually ask - add one, or several that share the same settings. We run each on a schedule from the country you choose, capture each engine's answer, and record every source it cited.

Prompt 1
Where can I buy wooden puzzles in Sydney?
Prompt 2
Is Gekko Toys better than Melissa & Doug for gifts?
Add another prompt Press Enter to start another, or paste a list with one prompt per line.
Suggestions
wooden puzzles Sydney store Gekko Toys vs Melissa & Doug gifts Gekko Toys click and collect
Platforms

Each selected platform is queried in a browser as a normal user would.

ChatGPTSearch queries · US states3 AI Credits per run
Google AI Overviews2 AI Credits per run
PerplexitySearch queries · US states2 AI Credits per run
GeminiUS states2 AI Credits per run
Claude4 AI Credits per run
Google AI Mode2 AI Credits per run
Microsoft CopilotUS states2 AI Credits per run
Start tracking
Answers & Claims

Read what AI actually said and catch what it got wrong.

Open the latest answer from every engine, with your brand and citations highlighted, the sources in order, and the other brands it named. You also see whether you were named because the prompt asked about you, or said without asking.

We don't give you a sentiment score. AI rarely says anything negative, so the real risk is when it's wrong. Jepto pulls out every statement AI makes about your pricing, locations, services and integrations, groups the ones that mean the same thing, and shows how many prompts and platforms repeat each one. It flags the ones that conflict with your business information, along with the source behind them.

ANSWERSRead what AI actually said
CLAIMSCatch what it got wrong

ChatGPT

NamedCitedPosition 2
Australia2 hours ago
What are the best toys for a 2 year old?

Best quiet indoor toys for a 2 year old

These come up on almost every list for toddlers:

  • Gekko Toys activity boards, for fine motor play
  • Lego large blocks, for building
  • Melissa & Doug chunky puzzles
Cited pages (3)
Activity boardsgekkotoys.com/boardsGekko Toysgekkotoys.comChunky puzzlesmelissaanddoug.com
Named in this answer (3)
Gekko ToysLegoMelissa & Doug
ClaimCoverageAnswersPlatformsAccuracy
Same-day Melbourne pickup3 of 73

Answers · 3

Gemini“You can collect same-day in Melbourne”
ChatGPT“Gekko Toys offers same-day pickup in Melbourne”
Microsoft Copilot“Orders ship from the warehouse”
ChatGPT

“Gekko Toys offers same-day pickup in Melbourne for orders placed before noon.”

Open full answer

References · 1

“Shipping and pickup | Gekko Toys. Orders are ready for pickup the next business day.”

gekkotoys.comShipping and pickupYour site
Free shipping over $505 of 79
Said without askingAsked about it
Competitors

Discover who AI recommends instead of you.

No competitor list to maintain. Any brand named in a tracked answer shows up automatically, including the ones you never thought to check. See share of voice, named vs cited, average position, and the prompts where they beat you. Open any brand to compare answers head to head.

Share of voice

Brands named in tracked answers for Gekko Toys. No competitor list to maintain.

BrandShare of voiceNamedOwn site citedAvg. positionPrompts led
Gekko Toysgekkotoys.com41.7%60%47%2.13 of 7
Legolego.com33.3%50%38%1.62 of 7
Melissa & Dougmelissaanddoug.com16.7%30%12%3.21 of 7
Barbiebarbie.com8.3%10%0%4.51 of 7

Gekko Toys vs Lego

Promptbest toys for a 6 year old
PlatformChatGPTGemini

Gekko Toys

Lego

Your Data Model

It’s your data. Use it anywhere.

AI Visibility isn’t a dashboard you have to screenshot. Every prompt, answer, source, citation, fan-out search and competitor lands in your Jepto data model, next to your GA4, Search Console and ad data. No export, connector or API upgrade needed.

AI Visibility report

Gekko Toys · how often AI names you and cites your site
May 12 - Jun 12
Named in Answers
62%
Cited as a Source
47%

Share of voice

Brand Share
Gekko Toys
62%
Lego
16.7%
Nerf
8.3%
Barbie
5.6%
Traffic & Revenue

Put named rate next to the traffic it sends.

Being named in an AI answer is the leading indicator. The sessions, signups and sales that follow are the proof. Most AI visibility tools only ever show you the first, because the second lives in a tool they can’t see.

Your GA4 and Search Console data is already in Jepto, and your AI visibility data now sits beside it. Chart named rate against referral sessions from ChatGPT, Perplexity and Gemini over the same dates, in the same report, for the same brand. When visibility moves, you can see what moved with it.

Pricing

Pay per answer. Not per prompt pack.

Most AI visibility tools sell fixed bundles of 25 to 100 prompts, often limited to a few engines, with extra engines, seats or brands sold as add-ons. Jepto uses the same AI Credits for each response, similar to its other features. You select the engines and schedule per prompt, paying only for what you actually use.

Try an example
Prompts tracked
How often
Engines
Your plan

303

AI Credits a month

Included in your plan
  • Answers tracked a month130
  • Credits per prompt run7
  • Plan credits used30%
  • Extra credits needed$0 month

AI Visibility is just one part of your Starter plan. This setup fits easily within your 1,000 monthly AI Credits, and you also get full analytics, AI-built reporting, Data Chat, KPI tracking, budget monitoring, automations and more.

Credits you already have

Every Jepto plan includes monthly AI Credits, and you can add more at any time. See pricing.

Breadth beats frequency

Buyers phrase the same question in many ways. More prompts run weekly usually tell you more than a few prompts run every day, for less.

No surprises

Credit cost is shown per engine before you save a prompt. Pause anything, any time.

Alerts & Insights

Know when the answer changes, without living in the dashboard.

Let your prompts run on a schedule and get told when something meaningful moves. Get alerts in Slack, by email or through a webhook, and choose which ones you want.

Insights

Choose which insights Jepto creates, then where each one is sent.

InsightSlackEmailWebhook
Possible inaccuracyAn answer contradicts the client’s details.
Visibility dropMentioned in fewer answers.
Competitor has overtaken youA competitor appears more often than you.
Citation lostYour site stopped being cited.
Top recommendationRecommended more strongly.
Slack · now
Possible inaccuracyGekko Toyssame-day Melbourne pickup · ChatGPT
Email · now
Visibility dropGekko ToysNamed 62% to 48% · best toys for children
Webhook · now
Competitor has overtaken youLegoNamed more often than you · best toys for children
How It Compares

Not a rank tracker. Not an API wrapper. Built for the real answer.

Do it yourself

Asking ChatGPT yourself

One session, your history, your version of the answer.

Typical tools

AI visibility tools

Rank trackers and API wrappers built around a score.

Jepto

AI Visibility

The real interface, a number you can trust, every source.

The answer

Free of chat history & memory

Personalized to you

Usually isolated

Clean session every run

Answers from the real interface

Your version of it

Varies, some use the API

Always

A number you can trust

One answer at a time

Often an “AI rank”

Named & cited rates across runs

Sources behind the answer

Copy links by hand

Cited domains

Every source in order, yours vs third-party

Searches the engine ran

Not available

Some tools

With your Search Console position

Coverage

Engines

One tab at a time

Often capped, extras as add-ons

All 7 on every prompt

Countries

Wherever you are

Often limited by plan

Any country per prompt, plus US states

What you get

What AI says about you

Read it and hope

Sentiment score

Claims flagged as outdated or wrong

Using the data elsewhere

Copy and paste

Exports or API, often on higher tiers

In your data model: Reports, Data Chat, MCP

Pricing

Your time

Fixed prompt bundles plus add-ons

AI Credits per answer, only for what runs

Frequently asked questions

Everything you need to know about AI Visibility.

1. What is Jepto AI Visibility and who is it for?

It tracks what AI answer engines tell buyers about you, and where they got it from. Jepto runs the questions your buyers ask across ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Gemini, Microsoft Copilot and Claude. It then shows how often you’re named, which of your pages are cited, who else is recommended, and which sources each answer was built from.

It suits businesses and in-house marketing teams tracking their own brand, and agencies tracking many brands.

2. Why can’t I just ask ChatGPT myself?

Two reasons: personalization and chance. Your own ChatGPT uses your chat history, saved memories and location, so it isn’t answering the way it would for a new buyer. And AI gives a different answer every time, so one answer is a sample of one. Jepto runs your prompts in clean sessions, from the country you choose, on a schedule. You get a rate you can track instead of a screenshot.

3. AI gives a different answer every time. How can you measure that?

By measuring how often, not where. SparkToro found there’s less than a 1 in 100 chance that ChatGPT or Google’s AI returns the same list of brands twice. How often a brand appears across many runs is far more stable. Jepto reports your named rate and cited rate across every scheduled run, per engine and over time, rather than a single “AI ranking”.

4. Logged-in users get personalized answers. So which answer is the real one?

There isn’t a single real answer. Every signed-in user sees something slightly different. What you can measure reliably is a neutral baseline: the same prompt, from the same country, in a clean session with no history or memory, run again and again. That baseline shows whether the engine itself is moving toward or away from you, without anyone’s personal history mixed in.

5. Why doesn’t Jepto use the ChatGPT or Gemini API?

Because the API isn’t the product your buyers use. API responses are shorter, don’t always search the web, and often cite different sources or none. In independent testing across 1,000 prompts, ChatGPT API and interface answers shared only 24% of the brands they named and 4% of the sources they cited.

Jepto captures answers from the same interfaces people use, including the full text, every source in order, and the searches the engine ran.

6. Which AI platforms does Jepto monitor?

Seven engines, all available on every prompt, with no add-ons:

  • ChatGPT
  • Google AI Overviews
  • Google AI Mode
  • Perplexity
  • Gemini
  • Microsoft Copilot
  • Claude
7. What’s the difference between being named and being cited?

Named means the answer mentions you. Cited means it links a page you own. An engine can recommend you without linking your site, or use your pages without saying your name, so Jepto tracks both separately. Add every spelling of your brand and every domain you own in Settings so nothing is missed.

8. What are fan-out queries?

They're the web searches an AI engine runs before it writes an answer. ChatGPT, Perplexity and Copilot often run several per prompt. A page has to match those searches to be cited. Jepto lists each one with the engines that ran it and whether a page from your site came back. "Not found" usually means you don't have a page on that topic yet.

9. Can I track prompts from different countries?

Yes, from any country. Each prompt runs from the country you pick, and ChatGPT, Perplexity, Gemini and Copilot can also target a US state. AI answers and sources change by market, so measure where your buyers actually are.

10. How much does AI Visibility cost?

You pay per answer in AI Credits, the same credits as Data Chat. Each answer costs 2 credits on Google AI Overviews, Google AI Mode, Perplexity, Gemini and Copilot, 3 on ChatGPT and 4 on Claude. There are no prompt bundles or per-engine add-ons.

For example, 20 prompts run weekly on ChatGPT, Google AI Overviews and Perplexity uses about 600 credits a month. Plans include monthly AI Credits and you can add more at any time. Use the credit calculator or see pricing.

11. Can I use AI Visibility data in reports or other AI tools?

Yes. Every prompt, answer, source, citation, fan-out query and competitor is stored in your Jepto data model alongside your other marketing data. Build it into Jepto reports, ask Data Chat about it, or query it from Claude, ChatGPT, Gemini or Cursor through the Jepto MCP server.

12. Can I track more than one brand?

Yes. Each brand in Jepto has its own brand names, domains, prompts and competitors. Agencies and multi-brand businesses can track every brand separately and compare them in one place.

13. Does AI Visibility replace SEO rank tracking?

No, it works alongside it. Rank tracking measures blue links. AI Visibility measures the answer: how often you’re named and cited, what AI says about you, and which pages shaped it. Your Search Console and GA4 data sit in the same Jepto data model, so you can report on both side by side.

14. How does Jepto know when AI gets something wrong?

Jepto pulls each statement an answer makes about you and checks it against your business information and knowledgebase in Jepto. Statements that conflict are flagged on Claims. The more complete your business information, the more it can catch.

13. Does AI Visibility replace SEO rank tracking?

Your mentions as a share of every brand mention in your tracked answers. If answers name brands 100 times and 20 of those are you, your share of voice is 20%.

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