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Google Analytics 4

Google Analytics 4 reporting and automation for agencies

Pull website traffic, engagement, and conversion data from your GA4 properties into unified client reports.

Google Analytics 4
~200 fields · Events & sessions · Full history
Daily sync
Reports Insights KPI Forecasting

Sessions

Sessions this period

84.2k

Users

Active users

61.4k

Conversions

Key events

1,240

Users and Sessions

Daily trend from Google Analytics 4

Users61.4k
Sessions84.2k

Users by Campaign

Top channels · GA4

Users61.4k
Aug 12

Anomaly detected

An exception in Sessions has been detected.

Actual Negative Expected

On August 18 you had 620 sessions where we expected 8,400, which is 93% less than expected.

Aug 10

Anomaly detected

An exception in Conversion rate has been detected.

Actual Negative Expected

On August 10 conversion rate was 0.2% where we expected 2.1%, which is 90% lower than expected.

Engagement Rate

Target: 68%
Previous Period: 64% (Jul 1, 2026 – Jul 31, 2026)

Actual Prediction Target

Your MTD average is 52% and is -24% below your target of 68% engagement rate.

Users

Target: 1,800
Previous Period: 1,520 (Jul 1, 2026 – Jul 31, 2026)

Actual Prediction Target

Your MTD total is 1,240 (69%) and if you continue at the same rate you will finish at 1,760 vs target 1,800.

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Everything we pull from Google Analytics 4

Jepto syncs the core GA4 reporting metrics — users, sessions, engagement, events, and revenue — plus linked ad performance when Google Ads is linked to the property.

Entity What it contains
Property The GA4 property you connect (one per connection).
Date Daily granularity for all time-series reporting.
Session source / medium Where traffic came from (organic, paid, referral, etc.).
Session source Top-level traffic source name.
Session default channel group GA4's channel grouping (Organic Search, Paid Search, Direct, etc.).
Country Geo of the user.
Device category Mobile, desktop, tablet.
Browser Chrome, Safari, Firefox, etc.
Operating system iOS, Android, Windows, macOS.
Page path URL-level page performance.
Page title Page title as reported by GA4.
Event name Individual GA4 event names (page_view, purchase, etc.).
Session campaign name UTM campaign attributed to the session.
Active usersNew usersTotal usersSessions per userSessionsEngaged sessions
Engagement rateAvg. session durationUser engagement durationBounce ratePage views
ConversionsConversion rateEvent countEvent valueItems purchased
Purchase revenueTotal revenueAvg. purchase revenuePurchaser rateTransactions per purchaserAdd-to-cartsItem views
Ad clicksAd impressionsTotal ad costAd CPCAd CTRROASCost per conversion
Cross-source clicksCross-source impressionsCross-source spendCross-source CPCCross-source CPMCross-source CTRCross-source reachCross-source frequency
GA4 data is subject to Google's data retention settings. If your property is set to 2 months, Jepto can only pull 2 months of history. Check your GA4 property settings — we recommend 14 months for full reporting depth.
Read-only source

Query GA4 without leaving the conversation

Query GA4 metrics and dimensions through natural language — no write-back.

Read-only analytics

Ask questions about connected properties

Use MCP to ask about traffic, engagement, conversions, and revenue. Jepto maps your question to the right GA4 dimensions and metrics.

  • Query users, sessions and engagement
  • Break down by source, page, device or geo
  • Inspect conversions, events and revenue
  • Explore linked Google Ads metrics when available

schema()

Explore GA4 entities, metrics and dimensions available on the connected property.

data()

Query live GA4 performance across traffic sources, pages, devices and events.

actions()

Not available — this is a read-only source. No write-back actions are supported.

execute()

Not available — this is a read-only source. Jepto cannot modify data in the platform.

Setup

Connecting Google Analytics 4

Sign in with a Google account that has at least Reader access to the GA4 property.

  1. 1. Sign in with Google

    Click Connect and authenticate with the Google account that has access to your client's GA4 property.

  2. 2. Select the property

    Choose the GA4 property. Add additional connections for more properties.

  3. 3. Share the connection to a client

    Assign it to the relevant client so reports and forecasts can pull from it.

  4. 4. Wait for the first sync

    Jepto begins syncing daily. History depth depends on the GA4 property's data retention setting (up to 25 months).

The Google account you use to connect must maintain Reader access to the GA4 property. If access is lost, syncing stops. Reconnect with a valid account to resume. For agency handoffs, add the new team member's Google account to the GA4 property before reconnecting.
Read the setup guide

Frequently asked questions

Everything you need to know about Google Analytics 4 in Jepto.

Yes. If Google Ads is linked to the GA4 property, Jepto pulls linked ad metrics from GA4. You can also add Google Ads as a separate source and blend both in unified reports.

Up to 25 months, limited by your GA4 property's data retention setting. We recommend setting retention to 14 months in GA4 before connecting.

Yes. Each GA4 property connection counts as one data source.

Yes. Jepto syncs page path and page title, so you can report on page-level views, engagement and conversions.

If the Google account loses access, Jepto stops syncing new data but keeps history already pulled. Reconnect with a valid account to resume. You'll get a notification when the connection is at risk.

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