You do the first step once. Jepto handles the rest every day, for every brand you track.
Sign in to each platform with its own login and choose the accounts you want. Jepto pulls the data in and keeps it up to date automatically. Google Ads, for example, syncs hourly. Connect a source to your whole Jepto account, or to one brand if you manage several.
Then give Jepto the context a good analyst would ask for: your goals and KPI targets, notes and briefs, documents, your website, and rules for how the AI should respond. Reports, Data Chat and the MCP server all use it, so the analysis fits your business instead of reading like generic advice.
Platforms name the same thing differently. Google Ads says Cost, Meta says Amount spent, TikTok says Spend. The Data Model is the catalog of every metric and dimension you can use, with the right label, description and roll-up for each. Because reports, Data Chat and the MCP server all read from it, a number means the same thing wherever it appears.
Build a report for a stakeholder, ask a quick question, work from the AI app you already use, or take the raw rows into your own warehouse. Each one reads the same Data Model, so the numbers match.
Set KPI targets and budgets once. Jepto forecasts whether you'll hit them, paces spend, and looks for unusual changes. When something needs you, it lands in Insights and wherever your team works. When you're ready to fix it, approve the change in Data Chat or your AI app. Nothing changes in your accounts until you confirm.
Whether you ask in Data Chat or through Claude or ChatGPT, the answer comes from your connected data, not from the AI model's memory. Here's one question, step by step.
You can also manage the local side of marketing, and it gives you one view across every brand you look after.
Everything you need to know about how Jepto works.
Start asking your data smarter questions today. Connect your first data source in minutes.