Jepto

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How it works

Connect your data and use it everywhere.

Jepto is a marketing intelligence platform. You connect your ad, analytics, search, local and finance platforms once. Jepto maps every field to one Data Model and learns about your business, then the same data powers AI-built reports, Data Chat, the Jepto MCP server for Claude, ChatGPT and Gemini, and automated monitoring.

1

Connect

+ more
2

Model and add context

Data Modelunified.spend
Business contextGoals, notes, docs, website
3

Use it and act on it

ReportsBuilt from a brief
Data ChatAnswers in plain English
Jepto MCPClaude, ChatGPT, Gemini
AlertsKPIs, budgets, anomalies
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The Short Version

Four steps from platform data to decisions

You do the first step once. Jepto handles the rest every day, for every brand you track.

Step 1 · Connect

Connect your platforms once. Jepto keeps them in sync.

Sign in to each platform with its own login and choose the accounts you want. Jepto pulls the data in and keeps it up to date automatically. Google Ads, for example, syncs hourly. Connect a source to your whole Jepto account, or to one brand if you manage several.

Then give Jepto the context a good analyst would ask for: your goals and KPI targets, notes and briefs, documents, your website, and rules for how the AI should respond. Reports, Data Chat and the MCP server all use it, so the analysis fits your business instead of reading like generic advice.

Paid media

Google Ads Facebook Ads Instagram Ads LinkedIn Ads Microsoft Ads TikTok Ads X Ads

Organic social

Facebook Page Instagram Page LinkedIn Page

Analytics, search and local

Google Analytics 4 Google Search Console Google Business Profile

Ecommerce, finance and your own data

Shopify Xero BigQuery

Business context

  • Goals and KPI targetsWhat success looks like
  • Notes and briefsCampaign history and decisions
  • DocumentsStrategy docs, brand guidelines
  • WebsiteWhat you sell and who to
  • AI rulesTone, terms and must-dos

Used by Reports, Data Chat and the Jepto MCP server.

Step 2 · Model

Every field lands in one Data Model

Platforms name the same thing differently. Google Ads says Cost, Meta says Amount spent, TikTok says Spend. The Data Model is the catalog of every metric and dimension you can use, with the right label, description and roll-up for each. Because reports, Data Chat and the MCP server all read from it, a number means the same thing wherever it appears.

Added by Jepto

Platform fields

Every metric and dimension a platform offers, catalogued as soon as you connect it, with the label you already know and a plain-language description.

Cost per conversion (CPA)googleAds.costPerConversion
Maintained by Jepto

Unified fields

One field that resolves to the right equivalent on each ad platform, and adds up the right way: spend is summed, rates are averaged.

Spendunified.spendCost on Google Ads · Amount spent on Meta · Spend on TikTok
Built by you

Custom fields

The metrics you actually report on, defined once with a formula. Write it yourself or describe it and let AI draft it. Jepto checks it before it can reach a report.

Blended CPAcustom.blendedCpaAll paid spend ÷ all conversions

Learn how the Data Model works

Step 3 · Use

Four ways to use the same data

Build a report for a stakeholder, ask a quick question, work from the AI app you already use, or take the raw rows into your own warehouse. Each one reads the same Data Model, so the numbers match.

For stakeholders

Reporting

Describe the report you need. Jepto's AI builds it, fills it with live data and writes the analysis.

  • Fully editable cards, charts, tables and themes
  • Your branding and your own domain
  • Scheduled email delivery with a live link
  • Master reports that keep linked reports in step
Explore Reporting
For quick answers

Data Chat

Ask about performance in plain English and get an answer from your live data, with the numbers behind it.

  • Remembers past conversations and decisions
  • Creates Google Docs, Sheets and Slides
  • Suggests changes you can approve in the chat
  • You choose the AI model: Claude, GPT, Gemini and more
Explore Data Chat
For the AI you already use

Jepto MCP server

Add mcp.jepto.com as a connector in Claude, ChatGPT, Gemini, Cursor or any MCP client, and sign in once.

  • OAuth sign-in with your Jepto account, no API keys
  • Query data, KPIs, budgets and brand context
  • Actions show a preview and wait for your confirmation
Explore Jepto MCP
For your own stack

Data Warehouse

Export the raw rows to your own Google BigQuery project and use them in your own dashboards, models and tools.

  • Your data, in a warehouse you control
  • Blend with CRM, sales and finance data
  • Available as a paid add-on
Explore Data Warehouse
Step 4 · Monitor and act

Jepto watches the numbers and tells you what needs attention

Set KPI targets and budgets once. Jepto forecasts whether you'll hit them, paces spend, and looks for unusual changes. When something needs you, it lands in Insights and wherever your team works. When you're ready to fix it, approve the change in Data Chat or your AI app. Nothing changes in your accounts until you confirm.

Insights

Example
  • Critical
    Facebook Ads is 18% over budget paceBudget · September · Gekko Toys
  • Warning
    CPA forecast $58 against a $50 targetKPI · Monthly · Gekko Toys
  • Anomaly
    Google Ads conversions down 42% yesterdayAnomaly detection · Daily
  • On track
    ROAS forecast 4.3× against a 4× targetKPI · Monthly · Gekko Toys

Also sent to

  • Slack
  • Email
  • Webhooks
  • Zapier
  • Make
Then act

“Reduce the Facebook prospecting daily budget by 20%.” Jepto shows you the change first.

Under the Hood

What happens when you ask Jepto a question

Whether you ask in Data Chat or through Claude or ChatGPT, the answer comes from your connected data, not from the AI model's memory. Here's one question, step by step.

You ask

Why did conversions drop last week?

Data ChatClaudeChatGPTGemini
  1. 1

    Reads the context

    Loads the brand's goals, KPI targets, notes and relevant past conversations.

    CPA target $50Spring sale ended 7 Sep
  2. 2

    Finds the right fields

    Looks up conversions, spend and cost per conversion in the Data Model for each connected platform.

    unified.conversionsunified.spendunified.costPerConversion
  3. 3

    Queries your data

    Compares last week with the week before, broken down by channel and campaign.

  4. 4

    Explains what changed

    Answers with the numbers and a chart: which channels and campaigns moved, by how much, and the likely reason.

  5. 5

    Suggests what to do next

    Recommends a fix, such as shifting budget to a campaign that's still converting. Nothing runs until you approve it.

Also in Jepto

Local marketing and multi-brand tools

You can also manage the local side of marketing, and it gives you one view across every brand you look after.

FAQ

Frequently asked questions

Everything you need to know about how Jepto works.

Jepto is a marketing intelligence platform for businesses, marketing teams and agencies. It connects your advertising, analytics, search, local and finance data, maps it to one Data Model, and uses it for AI-built reports, Data Chat, the Jepto MCP server and automated monitoring of KPIs, budgets and anomalies. It also covers local marketing: Google Business Profile listings, reviews and social posts.

Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Microsoft Ads, TikTok Ads, X Ads, Facebook Pages, Instagram Pages, LinkedIn Pages, Google Analytics 4, Google Search Console, Google Business Profile, Shopify, Xero and Employment Hero. You can also connect a BigQuery table or view to bring in CRM, sales or offline data. See the full list on the data sources page.

No. You describe the report you want or ask a question in plain English, and Jepto builds the report or answers from your data. You can still edit every card, chart and filter yourself, and create custom metrics with a formula, which AI can draft for you.

Yes. Add the Jepto MCP server (https://mcp.jepto.com) as a connector in your AI app and sign in with your Jepto account. Your AI can then query your marketing data, check KPIs and budgets, and read brand context. It can also take actions, such as pausing a campaign, but only after showing you a preview and getting your confirmation. Learn about Jepto MCP.

From your connected data, queried through the Data Model, not from the AI model's memory. A report card, a Data Chat answer and an MCP response use the same field definitions, so they agree with each other.

Yes, when you ask it to. From Data Chat or an AI app connected through MCP, you can pause or enable campaigns and adjust budgets. Jepto always shows the change first, and nothing runs until you confirm it.

You choose. Jepto supports models from several providers, including Claude, GPT and Gemini. AI features use the AI credits included in your plan, and more powerful models use more credits per request.

Yes. Each brand you manage has its own data sources, context and reports, and the Portfolio view shows KPIs, budget pacing, anomalies and reviews for all of them on one screen. Reports can carry your own branding and domain.

Start a 14-day free trial with no credit card required. Connect your first data source, then describe a report or ask Data Chat a question. See pricing.

Get Started Today

Start asking your data smarter questions today. Connect your first data source in minutes.