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Insights

Identify, collaborate, and resolve issues quickly with Insights

Insights is the actionable inbox that keeps track of your marketing data.

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Insights is your go-to inbox for getting your marketing tasks done

After setting up Automation Jobs and Anomaly tracking, you'll start to see Insight cards created in your account. You can use these cards to prioritize tasks and create automated client reports with Looker Studio.

Anomaly Insight

Google Analytics Anomaly

When an insight is detected an Insight card is created that gives all the information you need to understand the issue and what actions you can take next.

Insights you can automate

google my business
Google Reviews

When a Google review is left, define which star ratings will trigger a notification.

Google Review rating
This Insight is created from the
Google Reviews Automation Job

Google reviews are great for businesses to increase visibility, but monitoring them all for the few that need attention can be tedious. This automation job allows you to define which ratings will trigger an insight to be created and slack and/or email notification to be sent. Choose to only monitor for 1 or 2-star reviews to filter out the noise and be pro-active with client or stakeholder communication.

google my business
Google Review Change History

Get an alert when a Google review is edited or removed from your Business Profile.

Google Review Change History
This Insight is created from the
Google Review Change History Automation Job
google my business
GBP Location Updates

Get notifications each time someone suggestions a change to your GBP Listing.

GBP Location Updates
This Insight is created from the
GBP Location Updates Automation Job

GBP listings are prone to the public, competitor and 3rd party apps adjusting information. Google doesn't send you a notification when a suggestion has been made and relies on you to login to the GBP Dashboard and check. If left for a while those changes are automatically accepted and can cause ranking issues due to NAP consistency and lost business from wrong or misleading information like opening hours or facilities. Solve this with a simple notification and revert any changes that you deem incorrect.

google my business
GBP Answer

Get a notification when someone leaves an answer on your GBP listing.

gmb-answer-insight
This Insight is created from the
GBP Listing Answers Automation Job

GBP Answers are in response to a Question being added to your listing (We have an automation job for Questions too) and anyone with a Google account can leave an answer. Relying on the public to answer questions on your GBP listing can lead to incorrect answers that may negatively affect how customers perceive your brand. Take control and ensure that you address any answers left on your GBP listing by getting a real time notification.

google my business
GBP Question

Get a notification when someone leaves a question on your GBP listing.

gmb-question-insight
This Insight is created from the
GBP Listing Questions Automation Job

GBP Questions are great for engaging prospects with information they are likely to ask, without ever leaving the SERP. Failing to answer a question can leave a business looking disconnected to their audience and worse case, a reply left by someone that is wrong and cause people to find an alternative. This is easily avoidable by having an insight created for each question left so that you have a clear way of knowing what you need to attend to.

google my business
GBP Change History

Get notifications each time someone changes your GBP Listing.

GBP Change History
This Insight is created from the
GBP Change History Automation Job

Record each modification to your Google Business Profile to track the impact of profile optimizations, changes that are published from 3rd party apps or submissions by a public user.

google search console
Search Console keyword movement

Track movements in your Search Console (Organic) rankings.

search-console-
This Insight is created from the
Search Console Keyword Movement Automation Job

Choose from different types of tracking:

  • Move into the top X positions
  • Move out of the top X positions
  • Move more than X positions
  • Decrease more than X positions
  • Increase more than X positions

Flexible movement types along with country, device and search appearance options allows you to keep tabs on your rankings without manual analysis.

Google Ads
Google Ads change history

Monitor your Google Ads account for changes and when a change has not been made after the threshold you set, a reminder will be sent.

google-ads-change-history-insight
This Insight is created from the
Google Ads Change History Automation Job

This job is great for internal Agency compliance to ensure that account managers are maintaining client accounts to an SLA (Service Level Agreement) or a quick reminder for yourself to jump back into an account if you juggle lots of accounts.

google analytics
Google Analytics change history

Google keeps a history of changes at the Account level, but doesn't record or notify you about View level changes. For example, any time someone makes a change to the Goal configuration (most often used within Google Ads to improve performance) you will now have a full history of the when and what the change was. This is crucial for understanding if you want to look back at Goal performance over time and unsure if there was a change in what or how something is being tracked.

No more surprises when a goal has been changed, get an alert and be in the know.

google-analytics-change-history
This Insight is created from the Google Analytics Change History Automation Job
website
Robots.txt change detection

Web crawlers, such as Google bot, rely on the robots.txt file to inform them about which areas of the website should not be processed or scanned. Tracking changes will ensure that you are always informed about changes that could detrimentally affect your site appearing in search results.

robots-txt-change-detection
This Insight is created from the Robots.txt Change Detection Automation Job
website
Page status checker

Pages that are broken or redirected should be corrected as part of any site health routine. This job will crawl your site every day and check each page against the list of HTTP status codes. If a page is found that returns a matching code then an Insight will be created, giving you a list of action items to fix.

HTTP Page Status Checker
This Insight is created from the
Page Status Checker Automation Job
google search console
Search Console activity

This automation job tracks the movements of Search Console metrics. The comparison window allows you to look for movements over a rolling time window when compared to the previous period and will notify you when your threshold is metric.

Automation
This Insight is created from the
Search Console activity Automation Job
Google Ads
Google Ads destination URL checker

Prevent poor landing page experiences by constantly monitoring your destination URLs. This Automation Job pulls all of your URLs and checks them for status code errors and/or specific text on the page. Text matching can be utilized for checking if an item is out of stock or an error page that doesn't throw a status code error. You can also add tags to any Ads within your Google Ads account when triggered, to make finding and pausing Ads within the native Google Ads interface easy.

google ads destination url checker
This Insight is created from the
Google Ads destination URL checker Automation Job
facebook
Facebook Ads destination URL checker

Prevent poor landing page experiences by constantly monitoring destination URLs. This Automation Job pulls all of your URLs and checks them for status code errors and/or specific text on the page. Text matching can be utilized for checking if an item is out of stock or an error page that doesn't throw a status code error. You can also add tags to any Ads within your Facebook Ads account when triggered, to make finding and pausing Ads within the native Facebook Ads interface easy.

facebook ads destination url checker
This Insight is created from the
Facebook Ads destination URL checker Automation Job
microsoft ads
Microsoft Ads destination URL checker

Prevent poor landing page experiences by constantly monitoring destination URLs. This Automation Job pulls all of your URLs and checks them for status code errors and/or specific text on the page. Text matching can be utilized for checking if an item is out of stock or an error page that doesn't throw a status code error. You can also add tags to any Ads within your Microsoft Ads account when triggered, to make finding and pausing Ads within the native Microsoft Ads interface easy.

microsoft ads destination url checker
This Insight is created from the
Microsoft Ads destination URL checker Automation Job

Insight Features

Comments

Comments

Create comments on Insights, which can be shared with your team or with clients in automated reporting.

Resolving

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Resolving
Reporting

Reporting

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You’re in Control

Select the metrics that will be monitored for anomalies and avoid the noise.

You’re in Control
Get Notified

Get Notified

Choose how and when you get notified, via Slack or email for example.

Custom Schedules

Run automations on a schedule (Hourly, Daily, Weekly, Monthly or Instant) that suits you.

Custom Schedules
Comments

Comments

Create comments on Insights, which can be shared with your team or with clients in automated reporting.

Custom Logic

Configure the logic of each automation job that suits your application and business rules.

Custom Logic
Keep Track

Keep Track

Once your automation jobs are set up, get a clear view of what is running across your account.

Positive and/or Negative

Choose if you want to be notified about positive changes, negative changes, or both.

Positive and/or Negative
Scale

Scale

Scale up with confidence. We can handle thousands of automation jobs at high frequency.

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Recognize the unknowns in your marketing data.

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