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Automation Jobs

Search Console keyword movement

This Automaton Job will create a Search Console Keyword Movement Insight

Configuration

You can choose from a variety of different movement types so that you can limit notifications only to movements you care about.

Movement - where X is the value

  • Move into the top X
  • Move out of the top X
  • Increase more than X
  • Decrease more than X

Value 

  • Number, supports up to two decimal places

Device 

  • Aggregate (Combines all), Desktop, Tablet or Mobile

Country 

  • Pick from any of the countries in the dropdown

Search Type

  • Web
  • Video
  • Image

Using Regex

You can utilise regex (Regular Expression) to stop Insights being created for keywords that you want to exclude. This is useful if you would like to create one automation job for brand related terms and another for any queries. Regex is very powerful, but can take some research to get the right pattern. If you are not familiar with regex there are several online resources to get you up to speed and test your pattern on.

Here are some of the different ways you can use regex to create a pattern that suits your need.

Character Characteristics

  • . - any character except newline
  • \w\d\s - word, digit, whitespace
  • \W\D\S - not word, digit, whitespace
  • [abc] - any of a, b, or c
  • [^abc] - not a, b, or c
  • [a-g] - character between a & g

Anchors

  • ^abc$ - start / end of the string
  • \b\B - word, not-word boundary

Escaped Characters

  • ^abc$ - start / end of the string
  • \b\B - word, not-word boundary

Groups & Lookaround

  • (abc) - capture group
  • \1 - backreference to group #1
  • (?:abc) - non-capturing group
  • (?=abc) - positive lookahead
  • (?!abc) - negative lookahead

Quantifiers & Alternation

  • a*a+a? - 0 or more, 1 or more, 0 or 1
  • a{5}a{2,} - exactly five, two or more
  • a{1,3} - between one & three
  • a+?a{2,}? - match as few as possible
  • ab|cd - match ab or cd
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See all categories

Automation Jobs

This Automaton Job will create a Search Console Keyword Movement Insight

Configuration

You can choose from a variety of different movement types so that you can limit notifications only to movements you care about.

Movement - where X is the value

  • Move into the top X
  • Move out of the top X
  • Increase more than X
  • Decrease more than X

Value 

  • Number, supports up to two decimal places

Device 

  • Aggregate (Combines all), Desktop, Tablet or Mobile

Country 

  • Pick from any of the countries in the dropdown

Search Type

  • Web
  • Video
  • Image

Using Regex

You can utilise regex (Regular Expression) to stop Insights being created for keywords that you want to exclude. This is useful if you would like to create one automation job for brand related terms and another for any queries. Regex is very powerful, but can take some research to get the right pattern. If you are not familiar with regex there are several online resources to get you up to speed and test your pattern on.

Here are some of the different ways you can use regex to create a pattern that suits your need.

Character Characteristics

  • . - any character except newline
  • \w\d\s - word, digit, whitespace
  • \W\D\S - not word, digit, whitespace
  • [abc] - any of a, b, or c
  • [^abc] - not a, b, or c
  • [a-g] - character between a & g

Anchors

  • ^abc$ - start / end of the string
  • \b\B - word, not-word boundary

Escaped Characters

  • ^abc$ - start / end of the string
  • \b\B - word, not-word boundary

Groups & Lookaround

  • (abc) - capture group
  • \1 - backreference to group #1
  • (?:abc) - non-capturing group
  • (?=abc) - positive lookahead
  • (?!abc) - negative lookahead

Quantifiers & Alternation

  • a*a+a? - 0 or more, 1 or more, 0 or 1
  • a{5}a{2,} - exactly five, two or more
  • a{1,3} - between one & three
  • a+?a{2,}? - match as few as possible
  • ab|cd - match ab or cd