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Automation | Google Search Console
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KPI Management
KPI Management | Google Analytics
KPI Management | Google Ads
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KPI Management | Google Sheets
Budget Tracking
Budget Tracking | Google Sheets
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Budget Tracking
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Data Warehouse | Google Data Studio
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Integrations | Google Data Studio
Integrations | Google Data Studio
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Data Warehouse | Facebook Ads
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Settings
Automation | Google Ads
Automation | Google Ads
Automation | Google Analytics
Data Warehouse | BigQuery
Data Warehouse | Google Business Profile
Automation | Google Business Profile
Automation | Google Business Profile
Automation | Google Business Profile
Data Warehouse | Google Business Profile
Automation | Google Business Profile
Insights
Data Warehouse | Google Search Console
Budget Tracking | Google Sheets
KPI Management | Google Sheets
Data Warehouse | Google Data Studio
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Data Warehouse | Google Data Studio
Data Warehouse | Google Data Studio
Data Warehouse | Google Data Studio
Frequently Asked Questions
Insights
KPI Management
Insights
KPI Management
KPI Management
KPI Management
KPI Management
KPI Management
Data Warehouse | BigQuery
Data Warehouse | BigQuery
Automation | Microsoft Ads
Automation | Website
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Data Warehouse
Clients
Insights
Automation | Website
Automation | Website
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Automation | Google Search Console
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Automation | Google Search Console
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Extension | Explorer
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Settings
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Integrations | Google Data Studio
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Comments
Frequently Asked Questions
Settings
Comments | Slack
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Anomaly Detection
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Anomaly Detection
Integrations | Make
Data Warehouse
Budget Tracking
Budget Tracking
Budget Tracking
Budget Tracking
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Comments
Settings
Integrations | Zapier
Settings
Integrations | Slack
Automation Jobs
Clients
Data Warehouse | Google Data Studio
Data Warehouse
Data Warehouse | BigQuery
KPI Management | Google Ads
KPI Management | Google Analytics
KPI Management | Facebook Ads
KPI Management | Microsoft Ads
KPI Management | Google Business Profile
Integrations | Google Data Studio
Integrations | Google Data Studio
Data Warehouse
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Settings
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Data Warehouse | Google Business Profile
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Automation | Google Ads
Automation | Google Ads
Automation | Google Analytics
Data Warehouse | BigQuery
Data Warehouse | Google Business Profile
Automation | Google Business Profile
Automation | Google Business Profile
Automation | Google Business Profile
Data Warehouse | Google Business Profile
Automation | Google Business Profile
Insights
Data Warehouse | Google Search Console
Budget Tracking | Google Sheets
KPI Management | Google Sheets
Data Warehouse | Google Data Studio
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Data Warehouse | Google Data Studio
Data Warehouse | Google Data Studio
Data Warehouse | Google Data Studio
Frequently Asked Questions
Insights
KPI Management
Insights
KPI Management
KPI Management
KPI Management
KPI Management
KPI Management
Data Warehouse | BigQuery
Data Warehouse | BigQuery
Automation | Microsoft Ads
Automation | Website
Insights
Data Warehouse
Clients
Insights
Automation | Website
Automation | Website
KPI Management
Automation | Google Search Console
Insights
Automation | Google Search Console
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Frequently Asked Questions
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Extension | Explorer
Users
Settings
Clients
Integrations | Google Data Studio
Users
Comments
Frequently Asked Questions
When running an Advertising campaign there are multiple factors that affect your spend, such as audience size, competition, day parting and bidding type, just to name a few. When running trying to stick to a pre-set budget the fluctuation on a daily basis can make your monthly (or other period) spend higher or lower than anticipated.
Often there are learnings in the initial part of the period, and then you will want to tighten things up at the end to ensure that you hit your target. To facilitate this Budgets utilize a Starting and Ending Threshold to determine the status of a Budget at any given point in time.
The Examples graph below show a Budget that is set with the default thresholds in both the Series and Cumulative graph types.
Series
Cumulative
MTD Avg (Month to Date Average) Is a metric to help you understand how much on average you have spent per day for the current calendar month. Most advertisers want an even spread of spend throughout the month to ensure that ads are always visible. So keeping this value around your target is important to ensure that you will spend the correct amount. If it's above then you are likely to overspend by the end of the month and vice versa when it's low.
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