Close



Frequently Asked Questions



Frequently Asked Questions

Clients



Clients

Users



Users

Insights



Insights

Insight | Google Search Console

Google Search Console

Insight | Google Business Profile

Google Business Profile

Insight | Google Ads

Google Ads

Insight | Google Analytics

Google Analytics

Insight | Website

Website

Insight | Facebook Ads

Facebook Ads

Insight | Microsoft Ads

Microsoft Ads

Automation Jobs



Automation Jobs

Automation | Google Search Console

Google Search Console

Automation | Google Business Profile

Google Business Profile

Automation | Google Ads

Google Ads

Automation | Google Analytics

Google Analytics

Automation | Website

Website

Automation | Facebook Ads

Facebook Ads

Automation | Microsoft Ads

Microsoft Ads

KPI Management



KPI Management

KPI Management | Google Analytics

Google Analytics

KPI Management | Google Ads

Google Ads

KPI Management | Google Business Profile

Google Business Profile

KPI Management | Facebook Ads

Facebook Ads

KPI Management | Microsoft Ads

Microsoft Ads

KPI Management | Google Sheets

Google Sheets

Budget Tracking



Budget Tracking

Budget Tracking | Google Sheets

Google Sheets

Anomaly Detection



Anomaly Detection

Data Warehouse



Data Warehouse

Data Warehouse | Google Looker Studio

Google Looker Studio

Data Warehouse | BigQuery

Google BigQuery

Data Warehouse | Google Business Profile

Google Business Profile (Formerly Google My Business)

Data Warehouse | Google Search Console

Google Search Console

Data Warehouse | Facebook Ads

Facebook Ads

Local Listings



Local Listings

Reviews



Reviews

Settings



Settings

Integrations



Integrations

Integrations | Google Looker Studio

Google Looker Studio

Integrations | Slack

Slack

Integrations | Zapier

Zapier

Integrations | Make

Make

Integrations | Webhook

Webhook

Comments



Comments

Comments | Slack

Slack

Extensions



Extension

Extension | Explorer

Branch Explorer

Recent Updates



Account Settings

Settings

Acknowledging and Resolving Insights

Insights

Add comment from Slack

Comments | Slack

Adding a User

Users

An overview of Local Listings

Local Listings

An overview of Reviews

Reviews

Analysis

Anomalies Bulk Action

Anomaly Detection

Anomaly Algorithm

Anomaly Detection

Integrations | Webhook

Anomaly Detection Insight

Insights

Anomaly Detection Settings

Anomaly Detection

Anomaly Job Common Errors

Anomaly Detection

Attributes

Local Listings

Authentication

Integrations | Make

Auto Resolving

Insights

Automatic Schema Updates

Data Warehouse

Automation Job Common Errors

Automation Jobs

Automation: Facebook Ads Destination URL Checker

Integrations | Webhook

Automation: Google Ads Change History

Integrations | Webhook

Automation: Google Ads Destination URL Checker

Integrations | Webhook

Automation: Google Analytics Change History

Integrations | Webhook

Automation: Google Business Profile Answer

Integrations | Webhook

Automation: Google Business Profile Change History

Integrations | Webhook

Automation: Google Business Profile Pending Updates

Integrations | Webhook

Automation: Google Business Profile Question

Integrations | Webhook

Automation: Google Review

Integrations | Webhook

Automation: Google Review Change History

Integrations | Webhook

Automation: Microsoft Ads Destination URL Checker

Integrations | Webhook

Automation: Page Status Checker

Integrations | Webhook

Automation: Robots.txt Change Detection

Integrations | Webhook

Automation: Search Console Activity

Integrations | Webhook

Automation: Search Console Keyword Movement

Integrations | Webhook

Automations Bulk Action

Automation Jobs

Budget Campaign Dynamic Filter

Budget Tracking

Budget Common Errors

Budget Tracking

Budget Settings

Budget Tracking

Budget Status

Budget Tracking

Budget Tracker Webhook Payload

Integrations | Webhook

Budget Tracking

Budget Tracking

Local Listings

Local Listings | Media

Calendar

Social Posts

Cancel Subscription

Settings

Budget Settings

‍
‍

When running an Advertising campaign there are multiple factors that affect your spend, such as audience size, competition, day parting and bidding type, just to name a few. When running trying to stick to a pre-set budget the fluctuation on a daily basis can make your monthly (or other period) spend higher or lower than anticipated.

Often there are learnings in the initial part of the period, and then you will want to tighten things up at the end to ensure that you hit your target. To facilitate this Budgets utilize a Starting and Ending Threshold to determine the status of a Budget at any given point in time.

The Examples graph below show a Budget that is set with the default thresholds in both the Series and Cumulative graph types.

Series

Cumulative

Note: When comparing this graph type to the Series it appears to start small and then get bigger in the middle and smaller at the end. However, both graphs have the same data, but because budgets are using percentages a large percentage of the first few days of the period are quite small compared to a decreasing percentage of a larger amount midway through the month.

How to read MTD Avg.

MTD Avg (Month to Date Average) Is a metric to help you understand how much on average you have spent per day for the current calendar month. Most advertisers want an even spread of spend throughout the month to ensure that ads are always visible. So keeping this value around your target is important to ensure that you will spend the correct amount. If it's above then you are likely to overspend by the end of the month and vice versa when it's low.

‍

Was this article helpful?



Nice one!

Thanks a lot for your feedback! If you’d like a member of our support team to respond to you, please send a message here



Please try again

Oops! Something went wrong while submitting the form.



Nice one!

Thanks a lot for your feedback! If you’d like a member of our support team to respond to you, please send a message here



Please try again

Oops! Something went wrong while submitting the form.

Help Center

Budget Settings

How to read MTD Avg.