Frequently Asked Questions
Frequently Asked Questions
Frequently Asked Questions
Frequently Asked Questions
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Users
Insights
Insights
Insights
Insights
Insights
Insights
Insight | Google Search Console
Insight | Google Search Console
Insight | Google Search Console
Insight | Google Business Profile
Insight | Google Business Profile
Insight | Google Business Profile
Insight | Google Business Profile
Insight | Google Business Profile
Insight | Google Business Profile
Insight | Google Business Profile
Insight | Google Ads
Insight | Google Ads
Insight | Google Ads
Insight | Google Analytics
Insight | Google Analytics
Insight | Website
Insight | Website
Insight | Website
Insight | Facebook Ads
Insight | Facebook Ads
Insight | Microsoft Ads
Insight | Microsoft Ads
Automation Jobs
Automation Jobs
Automation Jobs
Automation Jobs
Automation | Google Search Console
Automation | Google Search Console
Automation | Google Search Console
Automation | Google Business Profile
Automation | Google Business Profile
Automation | Google Business Profile
Automation | Google Business Profile
Automation | Google Business Profile
Automation | Google Business Profile
Automation | Google Business Profile
Automation | Google Ads
Automation | Google Ads
Automation | Google Ads
Automation | Google Analytics
Automation | Google Analytics
Automation | Website
Automation | Website
Automation | Website
Automation | Website
Automation | Facebook Ads
Automation | Facebook Ads
Automation | Microsoft Ads
Automation | Microsoft Ads
KPI Management
KPI Management
KPI Management
KPI Management
KPI Management
KPI Management
KPI Management
KPI Management
KPI Management
KPI Management
KPI Management
KPI Management
KPI Management | Google Analytics
KPI Management | Google Analytics
KPI Management | Google Ads
KPI Management | Google Ads
KPI Management | Google Business Profile
KPI Management | Google Business Profile
KPI Management | Facebook Ads
KPI Management | Facebook Ads
KPI Management | Facebook Ads
KPI Management | Microsoft Ads
KPI Management | Microsoft Ads
KPI Management | Google Sheets
KPI Management | Google Sheets
Budget Tracking
Budget Tracking
Budget Tracking
Budget Tracking
Budget Tracking
Budget Tracking
Budget Tracking
Budget Tracking | Google Sheets
Budget Tracking | Google Sheets
Anomaly Detection
Anomaly Detection
Anomaly Detection
Anomaly Detection
Anomaly Detection
Data Warehouse
Data Warehouse
Data Warehouse
Data Warehouse
Data Warehouse
Data Warehouse
Data Warehouse
Data Warehouse
Data Warehouse
Data Warehouse | Google Looker Studio
Data Warehouse | Google Looker Studio
Data Warehouse | Google Looker Studio
Data Warehouse | Google Looker Studio
Data Warehouse | Google Looker Studio
Data Warehouse | Google Looker Studio
Data Warehouse | Google Looker Studio
Data Warehouse | Google Looker Studio
Data Warehouse | BigQuery
Data Warehouse | BigQuery
Data Warehouse | BigQuery
Data Warehouse | BigQuery
Data Warehouse | BigQuery
Data Warehouse | Google Business Profile
Data Warehouse | Google Business Profile
Data Warehouse | Google Business Profile
Data Warehouse | Google Business Profile
Data Warehouse | Google Search Console
Data Warehouse | Google Search Console
Data Warehouse | Facebook Ads
Data Warehouse | Facebook Ads
Social Posts
Social Posts
Social Posts
Social Posts
Social Posts
Social Posts
Social Posts
Social Posts
Social Posts
Social Posts
Local Listings
Local Listings
Local Listings
Local Listings
Local Listings
Local Listings
Local Listings
Local Listings
Local Listings
Local Listings
Reviews
Reviews
Reviews
Reviews
Reviews
Reviews
Reviews
Reviews
Settings
Settings
Settings
Settings
Settings
Settings
Settings
Settings
Settings
Settings
Settings
Settings
Settings
Settings
Settings
Settings
Settings
Integrations
Integrations | Google Looker Studio
Integrations | Google Looker Studio
Integrations | Google Looker Studio
Integrations | Slack
Integrations | Zapier
Integrations | Zapier
Integrations | Make
Integrations | Make
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Comments
Comments
Comments
Comments
Comments | Slack
Comments | Slack
Extension
Extension | Explorer
Settings
Comments | Slack
Users
Local Listings
Reviews
Analysis
Anomaly Detection
Anomaly Detection
Integrations | Webhook
Insights
Anomaly Detection
Anomaly Detection
Local Listings
Integrations | Make
Insights
Data Warehouse
Automation Jobs
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Automation Jobs
Budget Tracking
Budget Tracking
Budget Tracking
Budget Tracking
Integrations | Webhook
Budget Tracking
Budget Tracking
Local Listings
Local Listings | Media
Social Posts
Settings
Local Listings | Categories & Services
Local Listings | Categories & Services
Local Listings | Categories & Services
Users
Clients
Clients
Comments
Settings
Settings
Integrations | Zapier
Settings
Settings
Settings
Settings
Integrations | Slack
Settings
Local Listings | Media
KPI Management
Data Warehouse | Google Looker Studio
Data Warehouse | Google Looker Studio
Data Warehouse | Google Looker Studio
Automation Jobs
Social Posts
Clients
Data Warehouse | Google Looker Studio
Data Warehouse
Social Posts
Data Warehouse | BigQuery
KPI Management
KPI Management | Microsoft Ads
KPI Management | Google Business Profile
KPI Management | Google Analytics
KPI Management | Facebook Ads
KPI Management | Google Ads
Data Warehouse
Data Warehouse
Data Warehouse
Clients
Users
Settings
Social Posts
Data Warehouse | Google Looker Studio
Data Warehouse
Comments
Settings
Settings
Social Posts
Data Warehouse | Facebook Ads
KPI Management | Facebook Ads
Automation | Facebook Ads
Insight | Facebook Ads
Reviews
Settings
Data Warehouse | Google Business Profile
Frequently Asked Questions
Settings
Automation | Google Ads
Insight | Google Ads
Automation | Google Ads
Insight | Google Ads
Automation | Google Analytics
Insight | Google Analytics
Data Warehouse | BigQuery
Automation | Google Business Profile
Insight | Google Business Profile
Data Warehouse | Google Business Profile
Automation | Google Business Profile
Insight | Google Business Profile
Automation | Google Business Profile
Insight | Google Business Profile
Automation | Google Business Profile
Insight | Google Business Profile
Data Warehouse | Google Business Profile
Automation | Google Business Profile
Insight | Google Business Profile
Automation | Google Business Profile
Insight | Google Business Profile
Data Warehouse
Data Warehouse | Google Search Console
Budget Tracking | Google Sheets
KPI Management | Google Sheets
Data Warehouse | Google Looker Studio
Comments
Local Listings
Frequently Asked Questions
Local Listings | Media
Insights
KPI Management
KPI Management
KPI Management
Insights
Integrations | Webhook
KPI Management
KPI Management
KPI Management
KPI Management
KPI Management
Local Listings
Local Listings
Local Listings | Media
Integrations | Google Looker Studio
Data Warehouse | BigQuery
Data Warehouse | BigQuery
Integrations | Google Looker Studio
Settings
Local Listings | Media
Local Listings | Media
Local Listings | Media
Local Listings | Media
Social Posts
Local Listings | Media
Automation | Microsoft Ads
Insight | Microsoft Ads
Local Listings | Google Business Profile
Automation | Website
Insight | Website
Local Listings
Reviews
Data Warehouse
Local Listings | Platforms
Clients
Social Posts | Google Business Profile
Clients
Social Posts
Local Listings
Data Warehouse | Google Looker Studio
Insights
Reviews
Reviews
Reviews
Reviews
Automation | Website
Insight | Website
Automation | Website
KPI Management
Social Posts
Automation | Google Search Console
Insight | Google Search Console
Automation | Google Search Console
Insight | Google Search Console
Local Listings
Clients
Integrations | Slack
Local Listings | Categories & Services
Local Listings | Categories & Services
Social Posts
Frequently Asked Questions
Settings
Settings
Comments | Slack
Users
Local Listings
Reviews
Analysis
Anomaly Detection
Anomaly Detection
Integrations | Webhook
Insights
Anomaly Detection
Anomaly Detection
Local Listings
Integrations | Make
Insights
Data Warehouse
Automation Jobs
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Automation Jobs
Budget Tracking
Budget Tracking
Budget Tracking
Budget Tracking
Integrations | Webhook
Budget Tracking
Budget Tracking
Local Listings
Local Listings | Media
Social Posts
Settings
Local Listings | Categories & Services
Local Listings | Categories & Services
Local Listings | Categories & Services
Users
Clients
Clients
Comments
Settings
Settings
Integrations | Zapier
Settings
Settings
Settings
Settings
Integrations | Slack
Settings
Local Listings | Media
KPI Management
Data Warehouse | Google Looker Studio
Data Warehouse | Google Looker Studio
Data Warehouse | Google Looker Studio
Automation Jobs
Social Posts
Clients
Data Warehouse | Google Looker Studio
Data Warehouse
Social Posts
Data Warehouse | BigQuery
KPI Management
KPI Management | Microsoft Ads
KPI Management | Google Business Profile
KPI Management | Google Analytics
KPI Management | Facebook Ads
KPI Management | Google Ads
Data Warehouse
Data Warehouse
Data Warehouse
Clients
Users
Settings
Social Posts
Data Warehouse | Google Looker Studio
Data Warehouse
Comments
Settings
Settings
Social Posts
Data Warehouse | Facebook Ads
KPI Management | Facebook Ads
Automation | Facebook Ads
Insight | Facebook Ads
Reviews
Settings
Data Warehouse | Google Business Profile
Frequently Asked Questions
Settings
Automation | Google Ads
Insight | Google Ads
Automation | Google Ads
Insight | Google Ads
Automation | Google Analytics
Insight | Google Analytics
Data Warehouse | BigQuery
Automation | Google Business Profile
Insight | Google Business Profile
Data Warehouse | Google Business Profile
Automation | Google Business Profile
Insight | Google Business Profile
Automation | Google Business Profile
Insight | Google Business Profile
Automation | Google Business Profile
Insight | Google Business Profile
Data Warehouse | Google Business Profile
Automation | Google Business Profile
Insight | Google Business Profile
Automation | Google Business Profile
Insight | Google Business Profile
Data Warehouse
Data Warehouse | Google Search Console
Budget Tracking | Google Sheets
KPI Management | Google Sheets
Data Warehouse | Google Looker Studio
Comments
Local Listings
Frequently Asked Questions
Local Listings | Media
Insights
KPI Management
KPI Management
KPI Management
Insights
Integrations | Webhook
KPI Management
KPI Management
KPI Management
KPI Management
KPI Management
Local Listings
Local Listings
Local Listings | Media
Integrations | Google Looker Studio
Data Warehouse | BigQuery
Data Warehouse | BigQuery
Integrations | Google Looker Studio
Settings
Local Listings | Media
Local Listings | Media
Local Listings | Media
Local Listings | Media
Social Posts
Local Listings | Media
Automation | Microsoft Ads
Insight | Microsoft Ads
Local Listings | Google Business Profile
Automation | Website
Insight | Website
Local Listings
Reviews
Data Warehouse
Local Listings | Platforms
Clients
Social Posts | Google Business Profile
Clients
Social Posts
Local Listings
Data Warehouse | Google Looker Studio
Insights
Reviews
Reviews
Reviews
Reviews
Automation | Website
Insight | Website
Automation | Website
KPI Management
Social Posts
Automation | Google Search Console
Insight | Google Search Console
Automation | Google Search Console
Insight | Google Search Console
Local Listings
Clients
Integrations | Slack
Local Listings | Categories & Services
Local Listings | Categories & Services
Social Posts
Frequently Asked Questions
Settings
When running an Advertising campaign there are multiple factors that affect your spend, such as audience size, competition, day parting and bidding type, just to name a few. When running trying to stick to a pre-set budget the fluctuation on a daily basis can make your monthly (or other period) spend higher or lower than anticipated.
Often there are learnings in the initial part of the period, and then you will want to tighten things up at the end to ensure that you hit your target. To facilitate this Budgets utilize a Starting and Ending Threshold to determine the status of a Budget at any given point in time.
The Examples graph below show a Budget that is set with the default thresholds in both the Series and Cumulative graph types.
Series
Cumulative
MTD Avg (Month to Date Average) Is a metric to help you understand how much on average you have spent per day for the current calendar month. Most advertisers want an even spread of spend throughout the month to ensure that ads are always visible. So keeping this value around your target is important to ensure that you will spend the correct amount. If it's above then you are likely to overspend by the end of the month and vice versa when it's low.
Thanks a lot for your feedback! If you’d like a member of our support team to respond to you, please send a message here
Oops! Something went wrong while submitting the form.
Thanks a lot for your feedback! If you’d like a member of our support team to respond to you, please send a message here
Oops! Something went wrong while submitting the form.