What's new in Jepto

The subscription management has had a complete redesign to make it easier for managing your plan limits and the purchasing of optional add-ons, so that you have a tailored plan to your needs.

You now have the option to send a test message on Slack to determine if your chosen channel will function properly and preview how future Slack notifications will appear.

You can now control whether monthly and/or yearly seasonality are used when calculating your Machine Learning KPI predictions. This makes it easier for you to adjust prediction output based on unusual past activity or irregular patters in your historical data.

Get an alert when a Google review is edited or removed from your Business Profile.

Record each modification to your Google Business Profile to track the impact of profile optimizations, changes that are published from 3rd party apps or submissions by a public user.

Select your Campaign groups by using dynamic filters. For example, if you use a naming convention, your campaign selection for KPIs, Budgets, and Anomalies will automatically update when you create or remove campaigns in LinkedIn.

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To make it easier to analyze the content groups on your website, you can create segments using the Branch Explorer extension. By creating segments, you'll be able to spot opportunities and trends more effectively, resulting in more powerful website analysis.

You can now see monthly trend data for each KPI. These trends will allow you to see the most impactful period of the month. Level up your strategic planning of campaigns and improve your approach to achieve better results.

Easily make changes to your notifications settings across multiple Automations and Anomalies in a single click.

Increase your search performance tracking with our Machine Learning, customizable KPIs and smart anomaly detection. Send timely notifications across multiple channels, all seamlessly integrated.

For those advanced users that want to fine-tune their Machine Learning predictions, you now have access to four new settings: Seasonality Mode, Seasonality Strength, Changepoint Flexibility and Changepoint Range.

These allow you to make adjustments in forecasts for example, seasonal clothing items in eCom stores, Covid traffic drops or recent activity not reflecting historical trends.

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We have moved comments/notes from below the Budget planner and into their own dedicated tab. This allows us to build upon the filtering and aggregation of comments made throughout the platform.

We know budget changes happen frequently, so we’ve streamlined how you make budget changes without having to load the full editing experience. After each target change your data will recalculate the stats and graph without leaving the card or list views.

For situations where you need to create very similar KPIs/Budgets/Anomalies you can now duplicate an existing one and adjust accordingly.

Making a name change is now a lot faster with direct edits possible through the card or list views.

If you have connection issues to your data sources, we now provide a detailed explanation why and what you can do to fix it.

We have now provided an easier way for you to create Looker Studio reports from your KPI, Budget and Insight data.

Our latest update introduces visual icons that allow you to quickly view your notification settings. With this new feature, it's easy to see at a glance which settings are in place for each area, providing greater clarity and control over your alerts.

When setting up a KPI, you can now automatically create an anomaly detector using the same settings. This streamlines the process of detecting unusual behavior in your most important data.

We have completely rebuilt our Anomaly detection feature and added support for all of the data sources below. We've built upon our past experience and improved the analysis for detecting changes and unusual events across your data before they become big issues. For advanced users, we also allow you to control the fine tuning of anomaly detection through a running the settings across historic data in a intuitive and visual way.

Support data sources:

- Google Analytics 4
- Google Ads
- Facebook Ads
- Microsoft Ads, Google Sheets
- Google Business Profile
- Instagram Ads
- Twitter Ads
- LinkedIn Ads
- TikTok Ads

To avoid accumulating insights without action, you can set a period of time in which an insight will be auto-resolved.

We are excited to announce that Zapier is now embedded in our app, giving users the ability to quickly and easily integrate their workflows with a wide variety of services.

Create reports with one click from your own Looker template and Pipeline data.

We've added the ability to collapse and expand the sidebar navigation, giving you more space for your important analytics data.

We've just added more support for webhooks as a notification type. Get real-time updates and trigger actions automatically across every feature. Say goodbye to manual checks and hello to increased efficiency

Google Analytics 4, LinkedIn, Tiktok, Instagram, and Twitter metrics are now available for tracking and forecasting. All the usual functionality of tracking cumulative and calculated metrics is included, and you can pull all of this into Data Studio for custom reports.

Having all of your Advertising platforms spend data together is crucial to increase efficiency of Budget management, which is why we are happy to announce support for LinkedIn, Instagram, Twitter, and Tiktok.

Google Business Profile KPIs are here! This will allow you to track performance and visibility on Google, allowing you to make more informed decisions about marketing strategies. With our new KPIs, businesses can see their reviews, ratings, impressions, and other key performance indicators, track their progress over time, and compare their performance to competitors. We believe this feature will help businesses better understand and optimize their presence on Google.

Having all of your Advertising platforms spend data together is crucial to increase efficiency of Budget management, which is why we are happy to announce support for Google Sheets.

In partnership with Branch Tools, we are proud to offer a slimmed down version of their powerful Looker Report that highlights Google Search Console insights directly in the platform.

We’ve released a new feature called Analysis, that allows you to create visualizations from your data warehouse. With this feature, you can quickly and easily create interactive charts and graphs to help you better understand your data. Create powerful insights with a simple and intuitive interface without having to use Looker.

You can now easily find your pipeline by searching by pipeline name. A search will only appear if you reach more than 50 pipelines.

All Google Business Profile pipelines have been automatically updated to include Keyword data. These new fields allow you to report on the keywords that triggered your Business Profile to show in the SERP. This data is available on a monthly basis and is backfilled so you can see your performance over time.

When resetting your password you can now force all other devices to be logged out.

The client name, and any labels, are now available on the Insight triggers and the Find a Client action.

We have improved the way error logs are displayed for pipelines, along with clear actions to resolve the issue.

The Client ID field has been added to the trigger of anomaly detected

As the Data Warehouse functionality continues to evolve, we have split out the main menu to separate it from the Analytics features. This change also allows for the switcher at the top of the page to be dynamic for Pipelines or Clients.

Easily share access to your Data Warehouse with any other Google Account.

Report and analyze on your Facebook Ads data with our latest No Code Data warehouse data source.

You can now add and edit the terms used to classify searches for brand searches as well as top/middle/bottom of the funnel.

Update several KPI, Budget, Anomaly, and Automation notification setting at once. Bulk editing of archiving and deleting is also supported.

You can now purchase Data Warehouse credits directly in the pipeline configuration screen.

If your Google Analytics account is showing false positives due to long processing times, you can now adjust when the processing for anomalies runs.

Client search will appear if account has 11 clients or more.

Enhance your data analysis and reporting with extensions, built on your data warehouse.

It's now even easier to get started with GSC Pro as you no longer need to have your own Google Cloud account. Simply choose our BigQuery managed destination and we'll take care of everything for you, with no extra cost.

It's now even easier to get started with GMB Pro as you no longer need to have your own Google Cloud account. Simply choose our BigQuery managed destination and we'll take care of everything for you, with no extra cost.

More information has been added to the detail view so that you have all the necessary information when creating pipelines with multiple data sources.

We have added support for Facebook's new attribution settings in Facebook Ads KPIs that are in response to Apple's new cookie policy in iOS 14.5.

Each page you visit within the App will now show a title, so that its easy to navigate your history.

You can now sort budgets by a variety of fields to ensure that you know exactly which budgets to focus on.

Store your data for better reporting and historical reference. We handle the whole data engineering process, so you can focus on reports and analytics.

Create the perfect layout for you with sorting and filtering. Each feature has a range of options that are available and can also be combined with Client (label) filtering.

When utilizing Google Analytics data to track a KPI it's important to understand if sampling is present to know how precise the data is. With this update you now have a quick visual indicator to tell if the data is sampled.

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To ensure that KPIs are accurate as possible all data is fetched with an anti-sampling approach, but in occasions where sampling does occur you will know.

Utilize the power of Machine Learning with new Seasonal trends. These charts provide insight to the Weekly and Yearly seasonality of your KPIs, allowing you to better understand variations in performance.

Each forecast utilizes these seasonal trends to predict a daily value that takes into consideration previous years data and the current trend.

Monitor any metric in Search Console over any time period. Create rolling Weekly, Monthly or custom time period checks to look for movement in your rankings. With full filtering control, you never need to worry about repetitive data analysis, just set up an automation job and have it check you data every day.

We now also support Microsoft Ads for destination URL checking.

Building on top of our Google Ads destination URL Automation Job, we have added support for Facebook Ads.

Prevent poor landing page experiences by constantly monitoring your destination URLs. This Automation Job pulls all of your URLs and checks them for status code errors and/or specific text on the page.

This update allows you to adjust the rolling average time window for Calculated metrics so that you can take a short or longer view for the prediction.

Bing Ads or as it's now known, Microsoft Ads, is a platform that is growing in some sectors, and therefore we have included this as a data source for KPIs. This inclusion is one more step towards our aim of centralizing marketing data to save time and reduce complexity. As with all KPI data source, forecasting and calculated metrics are supported.

Having all of your Advertising platforms spend data together is crucial to increase efficiency of Budget management, which is why we are happy to announce support for Microsoft Ads (formerly known as Bing Ads).

We are excited to announce that we now have an integration with Google Sheets. This will allow you to track KPIs across any data source that we don't have a native connection for and give you complete flexibility whilst utilizing the same prediction algorithm as used with other data sources.

Yearly seasonality plays a role in reaching your KPIs, so we are now going to be creating Insights from our Machine Learning prediction algorithm when your KPIs are due to see the highest or lowest fluctuation in seasonality.

Comments are a useful way to communicate with other team members, document change requests from Client discussions or changes in strategy or direction. You can add a comment to any KPI, Budget or Insight from within the App or from a Slack notification.

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To give you complete flexibility, there is also an option to save a comment as Note. This can then be utilized for creating business logic such as pulling in only Notes to your Data Studio reports.

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By saving Comments and Notes as you receive notifications you will be able to speed up the reporting process and have better team collaboration. Check out the documentation for more examples on how Comments and Notes can be used.

We have been growing steadily thanks to the Marketing community spreading the word, and we want to reward those who are actively promoting Jepto. So today we are officially launching our affiliate program where you can get paid for referring Jepto.

All you need to do is sign up and add your unique link to your website, social media posts or newsletter. We'll take care of the tracking and let you know when a user clicks on your link and becomes a Jepto customer.

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When creating a Budget you often only want to include certain campaigns, however manually assigning campaigns is time-consuming as your Ads account gets updated with new campaigns. This is where dynamic filters are handy. You can filter based on campaign names containing or not containing text, or utilize your account Labels. They can even be used together for complete control.

To support fine grain control over conversion KPIs, we are now supporting individual conversion metrics in Google Ads and Facebook Ads. To enhance the reporting we have also made available a CPA for each conversion type.

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Two other metrics have also been added to Facebook metrics. 'Purchase ROAS', which utilizes the omni purchase conversion value and 'Website Purchase ROAS' which uses the website purchase conversion value from the Facebook pixel.

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By pairing these new conversion metrics with the Ads campaign filter (With name and/or labels filtering support) you have the full flexibility of tracking conversions across your account. For example, you can create specific KPIs for your brand campaigns and separate dedicated KPIs for product or service level campaigns.

If you would like to disable the automatic Weekly and Monthly summary emails you can now do this in the preferences section of your User profile.

When monitoring for movements in organic keyword position, there can often be a lot of fluctuation that makes notifications less helpful. To help ensure that your Insights are always meaningful you can now apply additional filtering on keyword movement based upon the keywords or Clicks/Impressions/CTR values.

Taking action on multiple Insights at once can now be done with the new Bulk Actions menu. Choose between selecting individual or all Insights, with the added option of taking action on related Insights (Insights that have been created by the same Job). This is part of a major upgrade to Insights which is now able to update in real-time, so teams will always have the latest status of their Insights when multiple users are logged in at once.

Facebook's metrics are now available for tracking and forecasting. All the usual functionality of tracking cumulative and calculated metrics is included, and you can pull all of this into Data Studio for custom reports.

Support for Google Ads Smart campaigns has been added for our Machine Learning Google Ads KPI predictions and Budget tracking.

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All of your Budget data is now available for custom reporting for Clients or stakeholders with this update to the Data Studio connector. A Budget reporting template is available to get you up and running quickly.

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To get access to the new fields, please refer to this article on how to add them to your reports.

With the addition of Google Ads KPIs, we have introduced some new fields for displaying data when tracking a calculated metric. The new fields will allow you track metrics that are measured by taking two metrics and then calculating an average over a period of time.

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For example CPA (Cost Per Acquisition or as it is called in the Google Ads interface, Cost / Conv.) is measured over a period of time, and therefore we provide both a daily prediction and track the progress of the period to date. To increase the accuracy of estimating the EoM result of your KPI we provide a moving/rolling average of the past 30 days, which is customizable and used for the status.

Introducing Google Ads KPIs. With this update you can track a variety of different Google Ads metrics with Machine Learning forecasts.

When tracking a calculated metric (Avg. CPC, Cost Per Conversion, etc.) you also get a configurable rolling average for understanding both daily and end of the period projections.

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KPIs in Google Ads often requires only a subset of campaigns, such as brand campaigns or retargeting. This update will allow you to select Campaigns by using text filters on the name or labels. This will be applied to Google Ads budgets in an upcoming release.

You can now remove Google or Facebook connections that are not linked to active Clients.

Client connections can be removed if no active Jobs (KPIs, Budgets, Anomalies or Automations) are linked.

KPI Auto generated titles now use MoM, WoW and YoY when a percentage comparison is chosen as the target. This update will make Titles shorter and adhere to common conventions.

Track Advertising spend from Facebook Campaigns against a set Budget and send notifications via email or slack to report on progress.

Tracking progress and keeping across performance is now even easier with Weekly and Monthly summary emails. They provide a recap of your accounts KPIs, Budgets and Insights, so you can get a full overview in a minute.

Take your reporting to the next level with your KPI predictive forecasts and Insights generated from Anomalies and Automations.

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You can access the Google Data Studio connector here.

This job is for managers or internal compliance for ensuring Google Ads accounts are being maintained. Get an alert when campaigns haven’t been updated in X days.

Get notifications when someone suggests an edit on your GMB listing or a new question/answer has been added.

Track your keyword movements in Search console by position direction or when it enters/leaves a set position.

Instantly connect Jepto to any of the other 2,000+ Apps you are using and create customized workflows to be more efficient, or enhance your existing workflows.

See the Zapier integration here: https://zapier.com/apps/jepto/integrations

Utilizing a Machine Learning algorithm, with configurable sensitivity settings, you can be notified about any unusual events.

We have opened a private Beta period running from June to October.

An important, yet cumbersome and mundane part of running marketing campaigns is tracking your ad spend. With Budget Tracker you get an intelligent and intuitive way of ensuring that you stay on track.

Set and track your KPIs with Machine Learning helping you to forecast future results, so you can understand the likelihood of meeting targets, and adjust accordingly.

As your Marketing Agency grows, the time available to keep tabs on all clients and their goals diminishes. With Portfolio, you can get a complete picture of the health of your portfolio and focus on what needs attention.

We are launching our MVP to a select group of Agencies and Businesses to gather feedback and set the roadmap.