To support fine grain control over conversion KPIs, we are now supporting individual conversion metrics in Google Ads and Facebook Ads. To enhance the reporting we have also made available a CPA for each conversion type.
Two other metrics have also been added to Facebook metrics. 'Purchase ROAS', which utilizes the omni purchase conversion value and 'Website Purchase ROAS' which uses the website purchase conversion value from the Facebook pixel.
By pairing these new conversion metrics with the Ads campaign filter (With name and/or labels filtering support) you have the full flexibility of tracking conversions across your account. For example, you can create specific KPIs for your brand campaigns and separate dedicated KPIs for product or service level campaigns.