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Settings
Automation | Google Ads
Insight | Google Ads
Automation | Google Ads
Insight | Google Ads
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Insight | Google Business Profile
Data Warehouse | Google Business Profile
Automation | Google Business Profile
Insight | Google Business Profile
Automation | Google Business Profile
Insight | Google Business Profile
Automation | Google Business Profile
Insight | Google Business Profile
Data Warehouse | Google Business Profile
Automation | Google Business Profile
Insight | Google Business Profile
Automation | Google Business Profile
Insight | Google Business Profile
Data Warehouse
Data Warehouse | Google Search Console
Budget Tracking | Google Sheets
KPI Management | Google Sheets
Data Warehouse | Google Looker Studio
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Local Listings
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Local Listings | Media
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KPI Management
KPI Management
Insights
Integrations | Webhook
KPI Management
KPI Management
KPI Management
KPI Management
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Integrations | Google Looker Studio
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Social Posts | Google Business Profile
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Reviews
Reviews
Reviews
Automation | Website
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Automation | Google Search Console
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Integrations | Slack
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Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
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Automation Jobs
Budget Tracking
Budget Tracking
Budget Tracking
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Data Warehouse | Google Looker Studio
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Data Warehouse
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Data Warehouse | Google Looker Studio
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Settings
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Data Warehouse | Google Business Profile
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Settings
Automation | Google Ads
Insight | Google Ads
Automation | Google Ads
Insight | Google Ads
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Data Warehouse | Google Business Profile
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Automation | Google Business Profile
Insight | Google Business Profile
Automation | Google Business Profile
Insight | Google Business Profile
Data Warehouse | Google Business Profile
Automation | Google Business Profile
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Automation | Google Business Profile
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KPI Management
KPI Management
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KPI Management
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Reviews
Reviews
Automation | Website
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Frequently Asked Questions
Settings
A rolling average, also known as a moving average, is a metric used to forecast time series data by taking an average over a period of time to remove short term fluctuations.
It's calculated by averaging values over a specific period of time. The period average “rolls” or “moves” because each day the period changes to remove the oldest value and add the newest value.
The default time period used is 30 Days. This however can be changed to up to 60 days.
When tracking a calculated metric in a Google Ads KPI, the moving average is used for forecasting the KPI to the end of the period (week or month). The daily value utilizes a Machine Learning prediction so that you can better understand daily performance, whilst the rolling average provides you an indication of performance in the future because the metric is measured as an average over time.
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