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Anomaly Detection

Don’t let anomalies slip under your radar

Get notified via Slack or email when the metrics you care about are trending up or down.


Never miss changes in your data again with Anomaly Detection

Ever had your website’s tracking down for a week before anyone noticed? Our anomaly detection feature scans your data to check for changes, errors and unusual events across your website before they impact performance.

Anomaly Insight Card

Google Analytics Anomaly

When an anomaly is detected an Insight card is created that gives all the information you need to understand the anomaly and what actions you can take next.

Anomaly Detection Features

You’re in Control

Select the metrics that will be monitored for anomalies and avoid the noise.

You’re in Control
External Workflows

External Workflows

Automate task creation in your Project Management tool or internal system through our Zapier connector.

Get Notified

Choose how and when you get notified, via Slack or email for example.

Get Notified
Positive and/or Negative

Positive and/or Negative

Choose if you want to be notified about positive changes, negative changes, or both.

Adjust the Sensitivity

Avoid alert fatigue by increasing or decreasing the sensitivity.

Adjust the Sensitivity

How it works

We make anomaly detection easy, just select the metric you want to monitor and set your notification preferences. You’ll get alerted via Slack or email when there are changes in your data. Or you can set up a custom workflow in Zapier.
It’s that easy.

Get Started Today

Recognize the unknowns in your marketing data.

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