How it Works



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How it Works



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Try For Free

Current and Future spend

Know your current spend and how that compares to the ideal evenly paced spend. Get an understanding on how this affects the projected outcome and what you need to do to correct it.

Gamify Ad spend

Who knew tracking budgets could be so much fun? Just keep the purple line (Month to Date average spend) in the green area (A start and end tolerance you set) and you will meet your budget.


Spending an exact budget over a month is almost impossible. However, budgets need to be kept and any over or under spends need to be considered, so we adjust your budget automatically for you.

Smart Budget Tracking in record time

Track Ad spend and automatically calculate Rollover with a tick of a box. All budgets automatically renew at the end of the period, with a full history to see performance and Rollover calculations.

Budget Tracking the smart and easy way

Sure, you can track budgets in Google Ads or spreadsheets, but who wants to deal with complicated formulas and keeping them up to date.

Keep on Track

With easy to understand statuses and visualisations, know how you are pacing towards your target.

Track Campaigns or Account wide spend

Configure budgets for a group of campaigns to match your account structure and business goal.

Account for Rollover

Over or under spend is normal during Advertising campaigns, account for a previous periods spend when setting the next.

Forward Looking

Get an estimate on what you spend level is likely to be at the end of the period, in plain english.

Adjust the Tolerance

Spend can fluctuate from the start compared to the end. Set a percentage threshold that decreases to ensure you reach an acceptable final spend level.

Visualisation Options

Chose between the traditional accumulative line chart or our gamified 'stay in the green area' and you win the budget battle chart.

Coming soon

Trigger on Budget Spent

Setup an automation workflow when your budget has been spent through our integration with Zapier.

Updated Frequently

We fetch your data as often as Google updates it, so you always have the latest information at hand.

Get Started

Spend more strategically, stay on budget

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