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Budget Tracking

Prevent over and under spends on your marketing campaigns

Ditch the daily platform checks and avoid expensive budget mistakes caused by human error with the budget tracker.


Current and Future spend

Know your current spend and how that compares to the ideal evenly paced spend. Get an understanding on how this affects the projected outcome and what you need to do to correct it.

Gamify Ad spend

Who knew tracking budgets could be so much fun? Just keep the purple line (Month to Date average spend) in the green area (A start and end tolerance you set) and you will meet your budget.


Spending an exact budget over a month is almost impossible. However, budgets need to be kept and any over or under spends need to be considered, so we adjust your budget automatically for you.

Tracking against Budgets and Forecasting

Sure, you can track budgets in each platform or spreadsheets, but who wants to deal with complicated formulas and keeping them up to date.


Keep on Track

With easy to understand statuses and visualizations, know how you are pacing towards your target.


Track Campaigns or Account wide spend

Configure budgets for a group of campaigns to match your account structure and business goals.


Account for Rollover

Over or under spend is normal during Advertising campaigns, account for previous periods spend when setting the next.


Forward Looking

Get an estimate on what your spend level is likely to be at the end of the period, in easy to understand terms.


Adjust the Tolerance

Spend can fluctuate from the start of the month compared to the end. Set a percentage threshold that decreases to ensure you reach an acceptable final spend level.


Visualization Options

Chose between the traditional accumulative line chart or series. Stay in the green area, and you win the budget battle.


Receive notifications through slack or email

Slack has become the heartbeat of a lot of companies, so choose to get alerts there or via email, or both.


Constantly Updated

We fetch your spend data every hour, so you always have the latest information at hand.

Track Budgets across all of your marketing channels

Smart Ad spend tracking in record time

Track your advertising spend with automatic rollover with a tick of a box. All budgets automatically renew at the end of the period, with a full history of spend and rollover calculations.

Budget Tracker Card

Keep track of your Ad spend with automatic card creation for each new period.


Card contents:

  1. The data source of the Budget (Google Ads, Facebook Ads or Microsoft Ads) and the Client name
  2. Title of the Budget
  3. Target of the budget for the current period, including rollover from previous period (if applicable)
  4. Visual indicator to quickly understand if the Budget is on track
  5. Overflow menu that contains shortcuts and the ability to edit the Budget configuration
  6. The estimated spend, using the last 7 days daily average as a forward prediction
  7. Threshold boundary to determine that budget status (start and end percentages are configurable to allow for higher tolerances at the start of the budget period)
  8. Actual spend of the selected Campaigns
  9. An easy-to-understand description of the budget
  10. Button to open a draw to give you a detailed view of the budget
  11. Comment on the Budget to communicate with other team members

Budget Planner

Ditch the spreadsheet and plan budgets across multiple platforms in one place.

Budget Planner

Unify your Ad spend tracking

Track your Ad spend across your marketing stack with smart spend estimates.

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