Jepto

Help Center

Close
Frequently Asked Questions

Frequently Asked Questions

Clients

Clients

Users

Users

Insights

Insights

Insight | Google Search Console

Google Search Console

Insight | Google Business Profile

Google Business Profile

Insight | Google Ads

Google Ads

Insight | Google Analytics

Google Analytics

Insight | Website

Website

Insight | Facebook Ads

Facebook Ads

Insight | Microsoft Ads

Microsoft Ads
Automation Jobs

Automation Jobs

Automation | Google Search Console

Google Search Console

Automation | Google Business Profile

Google Business Profile

Automation | Google Ads

Google Ads

Automation | Google Analytics

Google Analytics

Automation | Website

Website

Automation | Facebook Ads

Facebook Ads

Automation | Microsoft Ads

Microsoft Ads
KPI Management

KPI Management

KPI Management | Google Analytics

Google Analytics

KPI Management | Google Ads

Google Ads

KPI Management | Google Business Profile

Google Business Profile

KPI Management | Facebook Ads

Facebook Ads

KPI Management | Microsoft Ads

Microsoft Ads

KPI Management | Google Sheets

Google Sheets
Budget Tracking

Budget Tracking

Budget Tracking | Google Sheets

Google Sheets
Anomaly Detection

Anomaly Detection

Data Warehouse

Data Warehouse

Data Warehouse | Google Data Studio

Google Data Studio

Data Warehouse | BigQuery

Google BigQuery

Data Warehouse | Google Business Profile

Google Business Profile (Formerly Google My Business)

Data Warehouse | Google Search Console

Google Search Console

Data Warehouse | Facebook Ads

Facebook Ads
Settings

Settings

Integrations

Integrations

Integrations | Google Data Studio

Google Data Studio

Integrations | Slack

Slack

Integrations | Zapier

Zapier

Integrations | Make

Make
Comments

Comments

Comments | Slack

Slack
Extensions

Extension

Extension | Explorer

Branch Explorer
Add comment from Slack

Comments | Slack

Analytics - Data Studio Connector Fields

Integrations | Google Data Studio

Anomaly Algorithm

Anomaly Detection

Authentication

Integrations | Make

Budget Settings

Budget Tracking

Budget Status

Budget Tracking

Budget history

Budget Tracking

Connecting Zapier

Integrations | Zapier

Connecting to Slack

Integrations | Slack

Creating a Pipeline

Data Warehouse

Data Source Metrics

KPI Management | Google Ads

Data Source Metrics

KPI Management | Google Analytics

Data Source Metrics

KPI Management | Facebook Ads

Data Source Metrics

KPI Management | Microsoft Ads

Data Source Metrics

KPI Management | Google Business Profile

Data Studio Parameters

Integrations | Google Data Studio

Edit default Looker Studio Report

Data Warehouse | Google Data Studio

Editing a Pipeline

Data Warehouse

Facebook Ads Fields

Data Warehouse | Facebook Ads

Facebook Ads KPI

KPI Management | Facebook Ads

Facebook Ads destination URL checker

Automation | Facebook Ads

Free Connector to Data Warehouse field comparison

Data Warehouse | Google Business Profile

Getting Started

Frequently Asked Questions

Google Ads change history

Automation | Google Ads

Google Ads destination URL checker

Automation | Google Ads

Google Analytics change history

Automation | Google Analytics

Google Analytics change history Insight

Insight | Google Analytics

Google BigQuery Permissions

Data Warehouse | BigQuery

Google Business Profile Fields

Data Warehouse | Google Business Profile

Google Business Profile Listing Answers

Automation | Google Business Profile

Google Business Profile Listing Answers Insight

Insight | Google Business Profile

Google Business Profile Listing Questions

Automation | Google Business Profile

Google Business Profile Listing Questions Insight

Insight | Google Business Profile

Google Business Profile Location Updates

Automation | Google Business Profile

Google Business Profile Location Updates Insight

Insight | Google Business Profile

Google Business Profile Reporting Timezone

Data Warehouse | Google Business Profile

Google Reviews

Automation | Google Business Profile

Google Reviews Insight

Insight | Google Business Profile

Google Search Console Fields

Data Warehouse | Google Search Console

Google Sheets for Budgets

Budget Tracking | Google Sheets

Google Sheets format

KPI Management | Google Sheets

Grant access to BigQuery data

Data Warehouse | Google Data Studio

How to create a Data Studio Report for Facebook

Data Warehouse | Google Data Studio

How to use Regex and Examples

Frequently Asked Questions

KPI Insight

Insights

KPI Seasonal Trends

KPI Management

KPI Status

KPI Management

KPI Target Settings

KPI Management

KPI history

KPI Management

Managed BigQuery

Data Warehouse | BigQuery

Microsoft Ads destination URL checker

Automation | Microsoft Ads

Page status checker

Automation | Website

Pipeline Extensions

Data Warehouse

Portfolio

Clients

Robots.txt change detection

Automation | Website

Rolling Average

KPI Management

Search Console Activity

Automation | Google Search Console

Search Console Activity Insight

Insight | Google Search Console

Search Console keyword movement

Automation | Google Search Console

Search Console keyword movement Insight

Insight | Google Search Console

Sending Slack Notifications

Integrations | Slack

Submit a Ticket

Frequently Asked Questions

The Funnel-Stage Terms

Extension | Explorer

Update Data Studio Fields

Integrations | Google Data Studio

Watchers

Comments

Add comment from Slack

Comments | Slack

Analytics - Data Studio Connector Fields

Integrations | Google Data Studio

Anomaly Algorithm

Anomaly Detection

Authentication

Integrations | Make

Budget Settings

Budget Tracking

Budget Status

Budget Tracking

Budget history

Budget Tracking

Connecting Zapier

Integrations | Zapier

Connecting to Slack

Integrations | Slack

Creating a Pipeline

Data Warehouse

Data Source Metrics

KPI Management | Google Ads

Data Source Metrics

KPI Management | Google Analytics

Data Source Metrics

KPI Management | Facebook Ads

Data Source Metrics

KPI Management | Microsoft Ads

Data Source Metrics

KPI Management | Google Business Profile

Data Studio Parameters

Integrations | Google Data Studio

Edit default Looker Studio Report

Data Warehouse | Google Data Studio

Editing a Pipeline

Data Warehouse

Facebook Ads Fields

Data Warehouse | Facebook Ads

Facebook Ads KPI

KPI Management | Facebook Ads

Facebook Ads destination URL checker

Automation | Facebook Ads

Free Connector to Data Warehouse field comparison

Data Warehouse | Google Business Profile

Getting Started

Frequently Asked Questions

Google Ads change history

Automation | Google Ads

Google Ads destination URL checker

Automation | Google Ads

Google Analytics change history

Automation | Google Analytics

Google Analytics change history Insight

Insight | Google Analytics

Google BigQuery Permissions

Data Warehouse | BigQuery

Google Business Profile Fields

Data Warehouse | Google Business Profile

Google Business Profile Listing Answers

Automation | Google Business Profile

Google Business Profile Listing Answers Insight

Insight | Google Business Profile

Google Business Profile Listing Questions

Automation | Google Business Profile

Google Business Profile Listing Questions Insight

Insight | Google Business Profile

Google Business Profile Location Updates

Automation | Google Business Profile

Google Business Profile Location Updates Insight

Insight | Google Business Profile

Google Business Profile Reporting Timezone

Data Warehouse | Google Business Profile

Google Reviews

Automation | Google Business Profile

Google Reviews Insight

Insight | Google Business Profile

Google Search Console Fields

Data Warehouse | Google Search Console

Google Sheets for Budgets

Budget Tracking | Google Sheets

Google Sheets format

KPI Management | Google Sheets

Grant access to BigQuery data

Data Warehouse | Google Data Studio

How to create a Data Studio Report for Facebook

Data Warehouse | Google Data Studio

How to use Regex and Examples

Frequently Asked Questions

KPI Insight

Insights

KPI Seasonal Trends

KPI Management

KPI Status

KPI Management

KPI Target Settings

KPI Management

KPI history

KPI Management

Managed BigQuery

Data Warehouse | BigQuery

Microsoft Ads destination URL checker

Automation | Microsoft Ads

Page status checker

Automation | Website

Pipeline Extensions

Data Warehouse

Portfolio

Clients

Robots.txt change detection

Automation | Website

Rolling Average

KPI Management

Search Console Activity

Automation | Google Search Console

Search Console Activity Insight

Insight | Google Search Console

Search Console keyword movement

Automation | Google Search Console

Search Console keyword movement Insight

Insight | Google Search Console

Sending Slack Notifications

Integrations | Slack

Submit a Ticket

Frequently Asked Questions

The Funnel-Stage Terms

Extension | Explorer

Update Data Studio Fields

Integrations | Google Data Studio

Watchers

Comments

Choose article...
Budget Tracking

Budget Status

Advertising spend can fluctuate on a daily basis and basic alerts set on fixed numbers are often inadequate in the real world. Therefore, we have set up Budget Tracking to have a start and end threshold in percentage terms.

The default start value is 40% and works down to 5% at the end of the period. These percentages are applied to an even daily pacing of your given time period, typically calendar month. The advantage of having a larger percentage at the start of the period will mean that you have time to adjust the campaign/s spend. 

Jepto utilizes the traffic signal Statuses through the App and Budgets is no different. When you input a target for your budget, each day's upper and lower range is then calculated based upon your threshold settings. If your spend is within these bounds (indicated by the green area) then that status of your budget is On track. 

To help visualize the total spend for the period, we calculate your Period to Date (PTD) daily average and then forecast that out. This ensures that if you are the lower or upper end of your On track range you can see how you are placed later on in the period.

To see how you can adjust the thresholds to your own custom values please see this article

Default settings

Chart Types

When creating a budget you have the option of choosing which graph type you would like to see. Cumulative is the most common and adds all spend to date. Series however shows you the total spend for each day and fluctuations in daily spend is a lot easier to see. Regardless of the chart type you chose, the status is calculated as described above.

Cumulative

Series

Examples

Graphs within the App, Email and Slack do not show that warning band, however a status icon will accompany each budget and is updated hourly.

 On Track

Warning

Critical

Was this article helpful?
Nice one!

Thanks a lot for your feedback! If you’d like a member of our support team to respond to you, please send a message here

Please try again

Oops! Something went wrong while submitting the form.

Sorry about that. What did you find most unhelpful?
Nice one!

Thanks a lot for your feedback! If you’d like a member of our support team to respond to you, please send a message here

Please try again

Oops! Something went wrong while submitting the form.