Frequently Asked Questions
Clients
Users
Insights
Insight | Google Search Console
Insight | Google Business Profile
Insight | Google Ads
Insight | Google Analytics
Insight | Website
Insight | Facebook Ads
Insight | Microsoft Ads
Automation Jobs
Automation | Google Search Console
Automation | Google Business Profile
Automation | Google Ads
Automation | Google Analytics
Automation | Website
Automation | Facebook Ads
Automation | Microsoft Ads
KPI Management
KPI Management | Google Analytics
KPI Management | Google Ads
KPI Management | Google Business Profile
KPI Management | Facebook Ads
KPI Management | Microsoft Ads
KPI Management | Google Sheets
Budget Tracking
Budget Tracking | Google Sheets
Anomaly Detection
Data Warehouse
Data Warehouse | Google Data Studio
Data Warehouse | BigQuery
Data Warehouse | Google Business Profile
Data Warehouse | Google Search Console
Data Warehouse | Facebook Ads
Settings
Integrations
Integrations | Google Data Studio
Integrations | Slack
Integrations | Zapier
Integrations | Make
Integrations | Webhook
Comments
Comments | Slack
Extension
Extension | Explorer
Settings
Comments | Slack
Users
Anomaly Detection
Anomaly Detection
Integrations | Webhook
Insights
Anomaly Detection
Anomaly Detection
Integrations | Make
Insights
Data Warehouse
Automation Jobs
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Automation Jobs
Budget Tracking
Budget Tracking
Budget Tracking
Budget Tracking
Integrations | Webhook
Budget Tracking
Budget Tracking
Settings
Users
Clients
Comments
Settings
Settings
Integrations | Zapier
Settings
Settings
Settings
Settings
Integrations | Slack
Settings
Automation Jobs
Clients
Data Warehouse
Data Warehouse | BigQuery
KPI Management | Microsoft Ads
KPI Management | Google Business Profile
KPI Management | Google Analytics
KPI Management | Facebook Ads
KPI Management | Google Ads
Integrations | Google Data Studio
Data Warehouse
Data Warehouse
Clients
Users
Settings
Data Warehouse | Google Data Studio
Data Warehouse
Comments
Settings
Settings
Data Warehouse | Facebook Ads
KPI Management | Facebook Ads
Automation | Facebook Ads
Insight | Facebook Ads
Settings
Data Warehouse | Google Business Profile
Frequently Asked Questions
Settings
Automation | Google Ads
Insight | Google Ads
Automation | Google Ads
Insight | Google Ads
Automation | Google Analytics
Insight | Google Analytics
Data Warehouse | BigQuery
Automation | Google Business Profile
Automation | Google Business Profile
Data Warehouse | Google Business Profile
Automation | Google Business Profile
Insight | Google Business Profile
Automation | Google Business Profile
Insight | Google Business Profile
Automation | Google Business Profile
Insight | Google Business Profile
Data Warehouse | Google Business Profile
Automation | Google Business Profile
Insight | Google Business Profile
Data Warehouse
Data Warehouse | Google Search Console
Budget Tracking | Google Sheets
KPI Management | Google Sheets
Data Warehouse | Google Data Studio
Comments
Data Warehouse | Google Data Studio
Data Warehouse | Google Data Studio
Data Warehouse | Google Data Studio
Frequently Asked Questions
Insights
KPI Management
KPI Management
Insights
Integrations | Webhook
KPI Management
KPI Management
KPI Management
KPI Management
KPI Management
KPI Management
Data Warehouse | BigQuery
Data Warehouse | BigQuery
Integrations | Google Data Studio
Automation | Microsoft Ads
Insight | Microsoft Ads
Automation | Website
Insight | Website
Data Warehouse
Clients
Data Warehouse | Google Data Studio
Insights
Automation | Website
Insight | Website
Automation | Website
KPI Management
Automation | Google Search Console
Insight | Google Search Console
Automation | Google Search Console
Insight | Google Search Console
Clients
Integrations | Slack
Frequently Asked Questions
Settings
Extension | Explorer
Users
Settings
Clients
Integrations | Google Data Studio
Users
Comments
Frequently Asked Questions
Settings
Comments | Slack
Users
Anomaly Detection
Anomaly Detection
Integrations | Webhook
Insights
Anomaly Detection
Anomaly Detection
Integrations | Make
Insights
Data Warehouse
Automation Jobs
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Automation Jobs
Budget Tracking
Budget Tracking
Budget Tracking
Budget Tracking
Integrations | Webhook
Budget Tracking
Budget Tracking
Settings
Users
Clients
Comments
Settings
Settings
Integrations | Zapier
Settings
Settings
Settings
Settings
Integrations | Slack
Settings
Automation Jobs
Clients
Data Warehouse
Data Warehouse | BigQuery
KPI Management | Microsoft Ads
KPI Management | Google Business Profile
KPI Management | Google Analytics
KPI Management | Facebook Ads
KPI Management | Google Ads
Integrations | Google Data Studio
Data Warehouse
Data Warehouse
Clients
Users
Settings
Data Warehouse | Google Data Studio
Data Warehouse
Comments
Settings
Settings
Data Warehouse | Facebook Ads
KPI Management | Facebook Ads
Automation | Facebook Ads
Insight | Facebook Ads
Settings
Data Warehouse | Google Business Profile
Frequently Asked Questions
Settings
Automation | Google Ads
Insight | Google Ads
Automation | Google Ads
Insight | Google Ads
Automation | Google Analytics
Insight | Google Analytics
Data Warehouse | BigQuery
Automation | Google Business Profile
Automation | Google Business Profile
Data Warehouse | Google Business Profile
Automation | Google Business Profile
Insight | Google Business Profile
Automation | Google Business Profile
Insight | Google Business Profile
Automation | Google Business Profile
Insight | Google Business Profile
Data Warehouse | Google Business Profile
Automation | Google Business Profile
Insight | Google Business Profile
Data Warehouse
Data Warehouse | Google Search Console
Budget Tracking | Google Sheets
KPI Management | Google Sheets
Data Warehouse | Google Data Studio
Comments
Data Warehouse | Google Data Studio
Data Warehouse | Google Data Studio
Data Warehouse | Google Data Studio
Frequently Asked Questions
Insights
KPI Management
KPI Management
Insights
Integrations | Webhook
KPI Management
KPI Management
KPI Management
KPI Management
KPI Management
KPI Management
Data Warehouse | BigQuery
Data Warehouse | BigQuery
Integrations | Google Data Studio
Automation | Microsoft Ads
Insight | Microsoft Ads
Automation | Website
Insight | Website
Data Warehouse
Clients
Data Warehouse | Google Data Studio
Insights
Automation | Website
Insight | Website
Automation | Website
KPI Management
Automation | Google Search Console
Insight | Google Search Console
Automation | Google Search Console
Insight | Google Search Console
Clients
Integrations | Slack
Frequently Asked Questions
Settings
Extension | Explorer
Users
Settings
Clients
Integrations | Google Data Studio
Users
Comments
Frequently Asked Questions
Advertising spend can fluctuate on a daily basis and basic alerts set on fixed numbers are often inadequate in the real world. Therefore, we have set up Budget Tracking to have a start and end threshold in percentage terms.
The default start value is 40% and works down to 5% at the end of the period. These percentages are applied to an even daily pacing of your given time period, typically calendar month. The advantage of having a larger percentage at the start of the period will mean that you have time to adjust the campaign/s spend.
Jepto utilizes the traffic signal Statuses through the App and Budgets is no different. When you input a target for your budget, each day's upper and lower range is then calculated based upon your threshold settings. If your spend is within these bounds (indicated by the green area) then that status of your budget is On track.
To help visualize the total spend for the period, we calculate your Period to Date (PTD) daily average and then forecast that out. This ensures that if you are the lower or upper end of your On track range you can see how you are placed later on in the period.
To see how you can adjust the thresholds to your own custom values please see this article.
When creating a budget you have the option of choosing which graph type you would like to see. Cumulative is the most common and adds all spend to date. Series however shows you the total spend for each day and fluctuations in daily spend is a lot easier to see. Regardless of the chart type you chose, the status is calculated as described above.
Graphs within the App, Email and Slack do not show that warning band, however a status icon will accompany each budget and is updated hourly.
On Track
Warning
Critical
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