| Category | Metric Name | Description |
|---|---|---|
| User |
Users |
The total number of users for the requested time period. |
|
New Users |
The number of sessions marked as a user's first sessions. | |
|
1 Day Active Users |
Total number of 1-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 1-day period ending on the given date. | |
|
7 Day Active Users |
Total number of 7-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 7-day period ending on the given date. | |
|
14 Day Active Users |
Total number of 14-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 14-day period ending on the given date. | |
|
28 Day Active Users |
Total number of 28-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 28-day period ending on the given date. | |
|
30 Day Active Users |
Total number of 30-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 30-day period ending on the given date. | |
| Session |
Sessions |
The total number of sessions. |
|
Hits |
Total number of hits for the view (profile). This metric sums all hit types, including pageview, custom event, ecommerce, and other types. Because this metric is based on the view (profile), not on the property, it is not the same as the property's hit volume. | |
| Traffic Sources |
Organic Searches |
The number of organic searches happened in a session. This metric is search engine agnostic. |
| Adwords |
Impressions |
Total number of campaign impressions. |
|
Clicks |
Total number of times users have clicked on an ad to reach the property. | |
|
Cost |
Derived cost for the advertising campaign. Its currency is the one you set in the AdWords account. | |
| Goal Conversions |
Goal XX Starts |
The total number of starts for the requested goal number. |
|
All Goal Starts |
Total number of starts for all goals defined in the profile. | |
|
Goal XX Completions |
The total number of completions for the requested goal number. | |
|
All Goal Completions |
Total number of completions for all goals defined in the profile. | |
|
Goal XX Value |
The total numeric value for the requested goal number. | |
|
All Goal Value |
Total numeric value for all goals defined in the profile. | |
|
Goal XX Abandoned Funnels |
The number of times users started conversion activity on the requested goal number without actually completing it. | |
|
All Goal Abandoned Funnels |
The overall number of times users started goals without actually completing them. | |
| Page Tracking |
Entrances |
The number of entrances to the property measured as the first pageview in a session, typically used with landingPagePath. |
|
Pageviews |
The total number of pageviews for the property. | |
|
Unique Pageviews |
Unique Pageviews is the number of sessions during which the specified page was viewed at least once. A unique pageview is counted for each page URL + page title combination. | |
|
Exits |
The number of exits from the property. | |
| Internal Search |
Results Pageviews |
The number of times a search result page was viewed. |
|
Total Unique Searches |
Total number of unique keywords from internal searches within a session. For example, if "shoes" was searched for 3 times in a session, it would be counted only once. | |
|
Sessions with Search |
The total number of sessions that included an internal search. | |
|
Search Refinements |
The total number of times a refinement (transition) occurs between internal keywords search within a session. For example, if the sequence of keywords is "shoes", "shoes", "pants", "pants", this metric will be one because the transition between "shoes" and "pants" is different. | |
|
Search Exits |
The number of exits on the site that occurred following a search result from the site's internal search feature. | |
| App Tracking |
Screen Views |
The total number of screenviews. |
|
Unique Screen Views |
The number of unique screen views. Screen views in different sessions are counted as separate screen views. | |
|
Time on Screen |
The time spent viewing the current screen. | |
| Event Tracking |
Total Events |
The total number of events for the profile, across all categories. |
|
Unique Events |
The number of unique events. Events in different sessions are counted as separate events. | |
|
Event Value |
Total value of events for the profile. | |
|
Sessions with Event |
The total number of sessions with events. | |
| Ecommerce |
Transactions |
The total number of transactions. |
|
Revenue |
The total sale revenue (excluding shipping and tax) of the transaction. | |
|
Shipping |
The total cost of shipping. | |
|
Tax |
Total tax for the transaction. | |
|
Total Value |
Total value for the property (including total revenue and total goal value). | |
|
Unique Purchases |
The number of product sets purchased. For example, if users purchase 2 frisbees and 5 tennis balls from the site, this will be 2. | |
|
Product Revenue |
The total revenue from purchased product items. | |
|
Local Revenue |
Transaction revenue in local currency. | |
|
Local Shipping |
Transaction shipping cost in local currency. | |
|
Local Tax |
Transaction tax in local currency. | |
|
Local Product Revenue |
Product revenue in local currency. | |
|
Internal Promotion Clicks |
The number of clicks on an internal promotion (Enhanced Ecommerce). | |
|
Internal Promotion Views |
The number of views of an internal promotion (Enhanced Ecommerce). | |
|
Local Product Refund Amount |
Refund amount in local currency for a given product (Enhanced Ecommerce). | |
|
Local Refund Amount |
Total refund amount in local currency for the transaction (Enhanced Ecommerce). | |
|
Product Adds to Cart |
Number of times the product was added to the shopping cart (Enhanced Ecommerce). | |
|
Product Checkouts |
Number of times the product was included in the check-out process (Enhanced Ecommerce). | |
|
Product Detail Views |
Number of times users viewed the product-detail page (Enhanced Ecommerce). | |
|
Product List Clicks |
Number of times users clicked the product when it appeared in the product list (Enhanced Ecommerce). | |
|
Product List Views |
Number of times the product appeared in a product list (Enhanced Ecommerce). | |
|
Quantity Added to Cart |
Number of product units added to the shopping cart (Enhanced Ecommerce). | |
|
Quantity Checked Out |
Number of product units included in check out (Enhanced Ecommerce). | |
| Social Interactions |
Social Actions |
The total number of social interactions. |
|
Unique Social Actions |
The number of sessions during which the specified social action(s) occurred at least once. This is based on the the unique combination of socialInteractionNetwork, socialInteractionAction, and socialInteractionTarget. | |
| Custom Variables or Columns |
Calculated Metric |
The value of the requested calculated metric, where |
| DoubleClick Bid Manager |
DV360 Clicks |
DBM Total Clicks (Analytics 360 only, requires integration with DBM). |
|
DV360 Conversions |
DBM Total Conversions (Analytics 360 only, requires integration with DBM). | |
|
DV360 Cost |
DBM Cost (Analytics 360 only, requires integration with DBM). | |
|
DV360 Impressions |
DBM Total Impressions (Analytics 360 only, requires integration with DBM). |
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