Category Metric Name Description
User

Users

The total number of users for the requested time period.

New Users

The number of sessions marked as a user's first sessions.

1 Day Active Users

Total number of 1-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 1-day period ending on the given date.

7 Day Active Users

Total number of 7-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 7-day period ending on the given date.

14 Day Active Users

Total number of 14-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 14-day period ending on the given date.

28 Day Active Users

Total number of 28-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 28-day period ending on the given date.

30 Day Active Users

Total number of 30-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 30-day period ending on the given date.
Session

Sessions

The total number of sessions.

Hits

Total number of hits for the view (profile). This metric sums all hit types, including pageview, custom event, ecommerce, and other types. Because this metric is based on the view (profile), not on the property, it is not the same as the property's hit volume.
Traffic Sources

Organic Searches

The number of organic searches happened in a session. This metric is search engine agnostic.
Adwords

Impressions

Total number of campaign impressions.

Clicks

Total number of times users have clicked on an ad to reach the property.

Cost

Derived cost for the advertising campaign. Its currency is the one you set in the AdWords account.
Goal Conversions

Goal XX Starts

The total number of starts for the requested goal number.

All Goal Starts

Total number of starts for all goals defined in the profile.

Goal XX Completions

The total number of completions for the requested goal number.

All Goal Completions

Total number of completions for all goals defined in the profile.

Goal XX Value

The total numeric value for the requested goal number.

All Goal Value

Total numeric value for all goals defined in the profile.

Goal XX Abandoned Funnels

The number of times users started conversion activity on the requested goal number without actually completing it.

All Goal Abandoned Funnels

The overall number of times users started goals without actually completing them.
Page Tracking

Entrances

The number of entrances to the property measured as the first pageview in a session, typically used with landingPagePath.

Pageviews

The total number of pageviews for the property.

Unique Pageviews

Unique Pageviews is the number of sessions during which the specified page was viewed at least once. A unique pageview is counted for each page URL + page title combination.

Exits

The number of exits from the property.
Internal Search

Results Pageviews

The number of times a search result page was viewed.

Total Unique Searches

Total number of unique keywords from internal searches within a session. For example, if "shoes" was searched for 3 times in a session, it would be counted only once.

Sessions with Search

The total number of sessions that included an internal search.

Search Refinements

The total number of times a refinement (transition) occurs between internal keywords search within a session. For example, if the sequence of keywords is "shoes", "shoes", "pants", "pants", this metric will be one because the transition between "shoes" and "pants" is different.

Search Exits

The number of exits on the site that occurred following a search result from the site's internal search feature.
App Tracking

Screen Views

The total number of screenviews.

Unique Screen Views

The number of unique screen views. Screen views in different sessions are counted as separate screen views.

Time on Screen

The time spent viewing the current screen.
Event Tracking

Total Events

The total number of events for the profile, across all categories.

Unique Events

The number of unique events. Events in different sessions are counted as separate events.

Event Value

Total value of events for the profile.

Sessions with Event

The total number of sessions with events.
Ecommerce

Transactions

The total number of transactions.

Revenue

The total sale revenue (excluding shipping and tax) of the transaction.

Shipping

The total cost of shipping.

Tax

Total tax for the transaction.

Total Value

Total value for the property (including total revenue and total goal value).

Unique Purchases

The number of product sets purchased. For example, if users purchase 2 frisbees and 5 tennis balls from the site, this will be 2.

Product Revenue

The total revenue from purchased product items.

Local Revenue

Transaction revenue in local currency.

Local Shipping

Transaction shipping cost in local currency.

Local Tax

Transaction tax in local currency.

Local Product Revenue

Product revenue in local currency.

Internal Promotion Clicks

The number of clicks on an internal promotion (Enhanced Ecommerce).

Internal Promotion Views

The number of views of an internal promotion (Enhanced Ecommerce).

Local Product Refund Amount

Refund amount in local currency for a given product (Enhanced Ecommerce).

Local Refund Amount

Total refund amount in local currency for the transaction (Enhanced Ecommerce).

Product Adds to Cart

Number of times the product was added to the shopping cart (Enhanced Ecommerce).

Product Checkouts

Number of times the product was included in the check-out process (Enhanced Ecommerce).

Product Detail Views

Number of times users viewed the product-detail page (Enhanced Ecommerce).

Product List Clicks

Number of times users clicked the product when it appeared in the product list (Enhanced Ecommerce).

Product List Views

Number of times the product appeared in a product list (Enhanced Ecommerce).

Quantity Added to Cart

Number of product units added to the shopping cart (Enhanced Ecommerce).

Quantity Checked Out

Number of product units included in check out (Enhanced Ecommerce).
Social Interactions

Social Actions

The total number of social interactions.

Unique Social Actions

The number of sessions during which the specified social action(s) occurred at least once. This is based on the the unique combination of socialInteractionNetwork, socialInteractionAction, and socialInteractionTarget.
Custom Variables or Columns

Calculated Metric

The value of the requested calculated metric, where refers to the user-defined name of the calculated metric. Note that the data type of ga:calcMetric_ can be FLOAT, INTEGER, CURRENCY, TIME, or PERCENT. For details, see https://support.google.com/analytics/answer/6121409.
DoubleClick Bid Manager

DV360 Clicks

DBM Total Clicks (Analytics 360 only, requires integration with DBM).

DV360 Conversions

DBM Total Conversions (Analytics 360 only, requires integration with DBM).

DV360 Cost

DBM Cost (Analytics 360 only, requires integration with DBM).

DV360 Impressions

DBM Total Impressions (Analytics 360 only, requires integration with DBM).