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Getting Started

Frequently Asked Questions

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Automation | Google Ads

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Insight | Google Ads

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Automation | Google Ads

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Data Warehouse | BigQuery

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Google Business Profile Change History Insight

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Google Business Profile Listing Questions Insight

Insight | Google Business Profile

Google Business Profile Location Updates

Automation | Google Business Profile

Google Business Profile Location Updates Insight

Insight | Google Business Profile

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Automation | Google Business Profile

Google Reviews Insight

Insight | Google Business Profile

Google Search Console Configuration Options

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Google Search Console Fields

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Budget Tracking | Google Sheets

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KPI Management | Google Sheets

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How to add a comment

Comments

How to create a Data Studio Report for Facebook

Data Warehouse | Google Data Studio

How to create a Data Studio Report for Google Business Profile

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How to create a Data Studio Report for Google Search Console

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Manage Google Cloud Platform Billing Account

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Managed BigQuery

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Management - Data Studio Connector Fields

Integrations | Google Data Studio

Microsoft Ads destination URL checker

Automation | Microsoft Ads

Microsoft Ads destination URL checker Insight

Insight | Microsoft Ads

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Page status checker Insight

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Pipeline Extensions

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Portfolio

Clients

Refresh data source fields

Data Warehouse | Google Data Studio

Related Insights

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Resolve or Acknowledge via 3rd parties

Insights

Robots.txt change detection

Automation | Website

Robots.txt change detection Insight

Insight | Website

Robots.txt change detection Warning

Automation | Website

Rolling Average

KPI Management

Search Console Activity

Automation | Google Search Console

Search Console Activity Insight

Insight | Google Search Console

Search Console keyword movement

Automation | Google Search Console

Search Console keyword movement Insight

Insight | Google Search Console

Select a Client

Clients

Sending Slack Notifications

Integrations | Slack

Submit a Ticket

Frequently Asked Questions

Subscribe or Change Plan

Settings

The Funnel-Stage Terms

Extension | Explorer

Transfer ownership

Users

Update Account Profile

Settings

Update Client Profile

Clients

Update Data Studio Fields

Integrations | Google Data Studio

Update user password

Users

Watchers

Comments

What is the latest version of the Jepto App?

Frequently Asked Questions

Account Settings

Settings

Acknowledging and Resolving Insights

Insights

Add comment from Slack

Comments | Slack

Adding a User

Users

Anomalies Bulk Action

Anomaly Detection

Anomaly Algorithm

Anomaly Detection

Anomaly Detection

Integrations | Webhook

Anomaly Detection Insight

Insights

Anomaly Detection Settings

Anomaly Detection

Anomaly Job Common Errors

Anomaly Detection

Authentication

Integrations | Make

Auto Resolving

Insights

Automatic Schema Updates

Data Warehouse

Automation Job Common Errors

Automation Jobs

Automation: Facebook Ads Destination URL Checker

Integrations | Webhook

Automation: Google Ads Change History

Integrations | Webhook

Automation: Google Ads Destination URL Checker

Integrations | Webhook

Automation: Google Analytics Change History

Integrations | Webhook

Automation: Google Business Profile Answer

Integrations | Webhook

Automation: Google Business Profile Change History

Integrations | Webhook

Automation: Google Business Profile Location Updates

Integrations | Webhook

Automation: Google Business Profile Question

Integrations | Webhook

Automation: Google Review

Integrations | Webhook

Automation: Microsoft Ads Destination URL Checker

Integrations | Webhook

Automation: Page Status Checker

Integrations | Webhook

Automation: Robots.txt Change Detection

Integrations | Webhook

Automation: Search Console Activity

Integrations | Webhook

Automation: Search Console Keyword Movement

Integrations | Webhook

Automations Bulk Action

Automation Jobs

Budget Campaign Dynamic Filter

Budget Tracking

Budget Common Errors

Budget Tracking

Budget Settings

Budget Tracking

Budget Status

Budget Tracking

Budget Tracker

Integrations | Webhook

Budget history

Budget Tracking

Budgets Bulk Actions

Budget Tracking

Cancelling Plan

Settings

Change email address

Users

Client Filtering

Clients

Comment notification settings

Comments

Connect to Twitter

Settings

Connecting Google Accounts

Settings

Connecting Zapier

Integrations | Zapier

Connecting to Facebook

Settings

Connecting to Google Cloud Platform

Settings

Connecting to Google Drive

Settings

Connecting to LinkedIn

Settings

Connecting to Microsoft

Settings

Connecting to Slack

Integrations | Slack

Connecting to TikTok

Settings

Creating Automation Jobs

Automation Jobs

Creating a Client

Clients

Creating a Pipeline

Data Warehouse

Creating a project in Google Cloud Platform

Data Warehouse | BigQuery

Data Source Metrics

KPI Management | Microsoft Ads

Data Source Metrics

KPI Management | Google Business Profile

Data Source Metrics

KPI Management | Google Analytics

Data Source Metrics

KPI Management | Facebook Ads

Data Source Metrics

KPI Management | Google Ads

Data Studio Parameters

Integrations | Google Data Studio

Data Warehouse Common Errors

Data Warehouse

Data Warehouse Credits

Data Warehouse

Delete or Archive Client

Clients

Deleting a User

Users

Difference between comments and notes

Comments

Disconnect Connection

Settings

Edit Email and Slack Notification

Settings

Edit default Looker Studio Report

Data Warehouse | Google Data Studio

Editing a Pipeline

Data Warehouse

Editing or Deleting a Comment

Comments

Email Notifications

Settings

Email preferences

Settings

Facebook Ads Fields

Data Warehouse | Facebook Ads

Facebook Ads KPI

KPI Management | Facebook Ads

Facebook Ads destination URL checker

Automation | Facebook Ads

Facebook Ads destination URL checker Insight

Insight | Facebook Ads

Fixing Connection Errors

Settings

Free Connector to Data Warehouse field comparison

Data Warehouse | Google Business Profile

Getting Started

Frequently Asked Questions

Google Account Not Connecting

Settings

Google Ads change history

Automation | Google Ads

Google Ads change history Insight

Insight | Google Ads

Google Ads destination URL checker

Automation | Google Ads

Google Ads destination URL checker Insight

Insight | Google Ads

Google Analytics change history

Automation | Google Analytics

Google Analytics change history Insight

Insight | Google Analytics

Google BigQuery Permissions

Data Warehouse | BigQuery

Google Business Profile Change History

Automation | Google Business Profile

Google Business Profile Change History Insight

Automation | Google Business Profile

Google Business Profile Fields

Data Warehouse | Google Business Profile

Google Business Profile Listing Answers

Automation | Google Business Profile

Google Business Profile Listing Answers Insight

Insight | Google Business Profile

Google Business Profile Listing Questions

Automation | Google Business Profile

Google Business Profile Listing Questions Insight

Insight | Google Business Profile

Google Business Profile Location Updates

Automation | Google Business Profile

Google Business Profile Location Updates Insight

Insight | Google Business Profile

Google Business Profile Reporting Timezone

Data Warehouse | Google Business Profile

Google Reviews

Automation | Google Business Profile

Google Reviews Insight

Insight | Google Business Profile

Google Search Console Configuration Options

Data Warehouse

Google Search Console Fields

Data Warehouse | Google Search Console

Google Sheets for Budgets

Budget Tracking | Google Sheets

Google Sheets format

KPI Management | Google Sheets

Grant access to BigQuery data

Data Warehouse | Google Data Studio

How to add a comment

Comments

How to create a Data Studio Report for Facebook

Data Warehouse | Google Data Studio

How to create a Data Studio Report for Google Business Profile

Data Warehouse | Google Data Studio

How to create a Data Studio Report for Google Search Console

Data Warehouse | Google Data Studio

How to purchase Data Warehouse credits

Settings

How to use Regex and Examples

Frequently Asked Questions

Insights Bulk Actions

Insights

KPI Campaign Dynamic Filter

KPI Management

KPI Common Errors

KPI Management

KPI Insight

Insights

KPI Management

Integrations | Webhook

KPI Seasonal Trends

KPI Management

KPI Status

KPI Management

KPI Target Settings

KPI Management

KPI Yearly Seasonality

KPI Management

KPI history

KPI Management

KPIs Bulk Actions

KPI Management

Manage Google Cloud Platform Billing Account

Data Warehouse | BigQuery

Managed BigQuery

Data Warehouse | BigQuery

Management - Data Studio Connector Fields

Integrations | Google Data Studio

Microsoft Ads destination URL checker

Automation | Microsoft Ads

Microsoft Ads destination URL checker Insight

Insight | Microsoft Ads

Page status checker

Automation | Website

Page status checker Insight

Insight | Website

Pipeline Extensions

Data Warehouse

Portfolio

Clients

Refresh data source fields

Data Warehouse | Google Data Studio

Related Insights

Insights

Resolve or Acknowledge via 3rd parties

Insights

Robots.txt change detection

Automation | Website

Robots.txt change detection Insight

Insight | Website

Robots.txt change detection Warning

Automation | Website

Rolling Average

KPI Management

Search Console Activity

Automation | Google Search Console

Search Console Activity Insight

Insight | Google Search Console

Search Console keyword movement

Automation | Google Search Console

Search Console keyword movement Insight

Insight | Google Search Console

Select a Client

Clients

Sending Slack Notifications

Integrations | Slack

Submit a Ticket

Frequently Asked Questions

Subscribe or Change Plan

Settings

The Funnel-Stage Terms

Extension | Explorer

Transfer ownership

Users

Update Account Profile

Settings

Update Client Profile

Clients

Update Data Studio Fields

Integrations | Google Data Studio

Update user password

Users

Watchers

Comments

What is the latest version of the Jepto App?

Frequently Asked Questions

Choose article...
KPI Management | Google Ads

Data Source Metrics

Metric Name Description

Cost / conv.

 The cost of ad interactions divided by conversions.

Cost / conv. (Included Conversion Actions)

 The cost of ad interactions divided by conversions. This only includes conversion actions.

CTR

 The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).

Avg. CPC

 The total cost of all clicks divided by the total number of clicks received.

Conv. value/cost

 The value of all conversions divided by the total cost of ad interactions (such as clicks for text ads or views for video ads).

Avg. CPV

 The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views.

Avg. CPM

 Average cost-per-thousand impressions (CPM).

Impressions

 Count of how often your ad has appeared on a search results page or website on the Google Network.

Conversions

 The number of conversions.

Conversions (Included Conversion Actions)

 The number of conversions. This only includes conversion actions.

Cost

 The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.

Clicks

 The number of clicks.

All Conv. Value

 The total number of conversions. This includes all conversions.

View-through conv.

 The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (e.g., clicking on) another ad.

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