Metric Name | Description |
---|---|
Cost / conv. |
The cost of ad interactions divided by conversions. |
Cost / conv. (Included Conversion Actions) |
The cost of ad interactions divided by conversions. This only includes conversion actions. |
CTR |
The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). |
Avg. CPC |
The total cost of all clicks divided by the total number of clicks received. |
Conv. value/cost |
The value of all conversions divided by the total cost of ad interactions (such as clicks for text ads or views for video ads). |
Avg. CPV |
The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views. |
Avg. CPM |
Average cost-per-thousand impressions (CPM). |
Impressions |
Count of how often your ad has appeared on a search results page or website on the Google Network. |
Conversions |
The number of conversions. |
Conversions (Included Conversion Actions) |
The number of conversions. This only includes conversion actions. |
Cost |
The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. |
Clicks |
The number of clicks. |
All Conv. Value |
The total number of conversions. This includes all conversions. |
View-through conv. |
The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (e.g., clicking on) another ad. |
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