Metric Name Description

Avg. CPC

The average cost for each click (all).

CPM

The average cost for 1,000 impressions.

CPP

The average cost to reach 1,000 people. This metric is estimated.

CTR

The percentage of times people saw your ad and performed a click (all).

Avg. CPV

The average cost per view.

CPM

The average cost for 1,000 impressions.

Frequency

The average number of times each person saw your ad. This metric is estimated.

Purchase ROAS

Website Purchase ROAS

The total return on ad spend (ROAS) from purchases. This is based on information received from one or more of your connected Facebook Business Tools and attributed to your ads.

Full View Impressions

The number of Full Views on your Page's posts as a result of your ad.

Full View Reach

The number of people who performed a Full View on your Page's post as a result of your ad.

Impressions

The number of times your ads were on screen.

Reach

The number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people. This metric is estimated.

Spend

The estimated total amount of money you've spent on your campaign, ad set or ad during its schedule. This metric is estimated.

App Installs

The number of app installs that were recorded as app events and attributed to your ads.

App Users

Check-Ins

Post Comments

Credit Spends

The number of spend credits events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. This does not refer to the total value of credits spent.

Landing Page Views

The number of times a person clicked on an ad link and then successfully loaded the destination webpage or Instant Experience. To report on landing page views, you must have created a Facebook pixel.

Page Likes

Link Clicks

Mobile App Installs

The number of installs of your mobile app that were recorded as app events and attributed to your ads.

Adds Payment Info

The number of add payment info events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.

Adds To Cart

The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.

Adds To Wishlist

The number of add to wishlist events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.

Completed Registration

The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.

Initiates Checkout

The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.

Leads

Purchases

The number of purchase events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.

Searchs

The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.

Views Content

The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.

On-Facebook Workflow Completions

Blocked Messaging Conversations

Messaging Conversations Started

New Messaging Conversations

Post Saves

The total number of times your ad has been saved.

On-Facebook Purchases

Outbound Clicks

Outbound clicks show the number of clicks on links that take people off-Facebook owned properties.

Page Photo Views

Post Shares

Post Reactions

The number of reactions on your post. The reactions button on a post allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry.

Event Responses

The number of people who responded Interested or Going to your Facebook event.

3-Second Video Views

App Engagement

App Story

Page Engagement

Page Story

Post Engagement

Instagram Profile Engagement

Post Story

Offsite Conversion

Onsite Conversion

App Custom Event

Onsite Web App Event

Mobile App Retention

Offsite Engagement

Store Visit With Dwell

Add To Cart

Onsite App Add to Cart

Onsite Web Add to Cart

Onsite Web App Add to Cart

Complete Registration

Purchase

Onsite App Purchase

All On-Facebook Leads

Onsite Web Purchase

Search

View Content

Onsite App View Content

Onsite Web View Content

Onsite Web App View Content

Initiate Checkout

Add Payment Info

Add to Wishlist

All offsite leads plus all On-Facebook leads

On-Facebook leads coming from Messenger and
Instant Forms

Omni App Install

The estimated number of completed app installs across all channels

Omni Purchase

action_omni_purchase The number of purchase events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.

Omni Add to Cart

The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.

Omni Complete Registration

The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.

Omni View Content

The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.

Omni Search

The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.

Omni Initiated Checkout

The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.

Omni Achievement Unlocked

The number of unlock achievement events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.

Omni Activate App

The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.

Omni Level Achieved

The estimated number of completed level across all channels.

Omni Rate

The number of achieve level events attributed to your ads, based on information received from one or more of your connected Facebook Business Tool.

Omni Spend Credits

The number of spend credits events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. This does not refer to the total value of credits spent.

Omni Tutorial Completion

action_omni_tutorial_completion The number of completed tu.torial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.

Subscribe

The number of subscribe events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.

Cost per App Install

Cost per App Use

Cost per Check in

Cost per Comment

Cost per Landing Page View

Cost per Like

Cost per Custom Pixel Event

Cost per Offsite Lead

Cost per Offsite Purchase

Cost per Offsite Search

Cost per Offsite Views Content

Cost per On-Facebook Workflow
Completion

Cost per Post Save

Cost per On-Facebok Purchase

Cost per Outbound Click

Cost per Page Photo View

Cost per Post

Cost per Post Reaction

Cost per Event Responses

Cost per 3-Second Video Views

Cost per App Engagement

Cost per App Story

Cost per Page Engagement

Cost per Page Story

Cost per Post Engagement

Cost per Instagram Profile Engagement

Cost per Post Story

Cost per Offsite Conversion

Cost per Onsite Conversion

Cost per App Custom Event

Cost per Onsite Web App Event

Cost per Offsite Engagement

Cost per Purchase

Cost per All On-Facebook Leads

Cost per Onsite Web Purchase

Cost per Search

Cost per View Content

Cost per All offsite leads plus all
On-Facebook leads

Cost per On-Facebook leads coming from
Messenger and Instant Forms