Frequently Asked Questions
Clients
Users
Insights
Insight | Google Search Console
Insight | Google Business Profile
Insight | Google Ads
Insight | Google Analytics
Insight | Website
Insight | Facebook Ads
Insight | Microsoft Ads
Automation Jobs
Automation | Google Search Console
Automation | Google Business Profile
Automation | Google Ads
Automation | Google Analytics
Automation | Website
Automation | Facebook Ads
Automation | Microsoft Ads
KPI Management
KPI Management | Google Analytics
KPI Management | Google Ads
KPI Management | Google Business Profile
KPI Management | Facebook Ads
KPI Management | Microsoft Ads
KPI Management | Google Sheets
Budget Tracking
Budget Tracking | Google Sheets
Anomaly Detection
Data Warehouse
Data Warehouse | Google Data Studio
Data Warehouse | BigQuery
Data Warehouse | Google Business Profile
Data Warehouse | Google Search Console
Data Warehouse | Facebook Ads
Settings
Integrations
Integrations | Google Data Studio
Integrations | Slack
Integrations | Zapier
Integrations | Make
Comments
Comments | Slack
Extension
Extension | Explorer
Settings
Comments | Slack
Users
Integrations | Google Data Studio
Anomaly Detection
Insights
Anomaly Detection
Integrations | Make
Insights
Data Warehouse
Budget Tracking
Budget Tracking
Budget Tracking
Budget Tracking
Users
Clients
Comments
Settings
Settings
Integrations | Zapier
Settings
Settings
Settings
Settings
Integrations | Slack
Settings
Automation Jobs
Clients
Data Warehouse
Data Warehouse | BigQuery
KPI Management | Microsoft Ads
KPI Management | Google Business Profile
KPI Management | Google Analytics
KPI Management | Facebook Ads
KPI Management | Google Ads
Integrations | Google Data Studio
Data Warehouse
Clients
Users
Settings
Data Warehouse | Google Data Studio
Data Warehouse
Comments
Settings
Settings
Data Warehouse | Facebook Ads
KPI Management | Facebook Ads
Automation | Facebook Ads
Insight | Facebook Ads
Settings
Data Warehouse | Google Business Profile
Frequently Asked Questions
Settings
Automation | Google Ads
Insight | Google Ads
Automation | Google Ads
Insight | Google Ads
Automation | Google Analytics
Insight | Google Analytics
Data Warehouse | BigQuery
Data Warehouse | Google Business Profile
Automation | Google Business Profile
Insight | Google Business Profile
Automation | Google Business Profile
Insight | Google Business Profile
Automation | Google Business Profile
Insight | Google Business Profile
Data Warehouse | Google Business Profile
Automation | Google Business Profile
Insight | Google Business Profile
Data Warehouse
Data Warehouse | Google Search Console
Budget Tracking | Google Sheets
KPI Management | Google Sheets
Data Warehouse | Google Data Studio
Comments
Data Warehouse | Google Data Studio
Data Warehouse | Google Data Studio
Data Warehouse | Google Data Studio
Frequently Asked Questions
Insights
KPI Management
Insights
KPI Management
KPI Management
KPI Management
KPI Management
KPI Management
Data Warehouse | BigQuery
Data Warehouse | BigQuery
Automation | Microsoft Ads
Insight | Microsoft Ads
Automation | Website
Insight | Website
Data Warehouse
Clients
Data Warehouse | Google Data Studio
Insights
Automation | Website
Insight | Website
Automation | Website
KPI Management
Automation | Google Search Console
Insight | Google Search Console
Automation | Google Search Console
Insight | Google Search Console
Clients
Integrations | Slack
Frequently Asked Questions
Settings
Extension | Explorer
Users
Settings
Clients
Integrations | Google Data Studio
Users
Comments
Frequently Asked Questions
Settings
Comments | Slack
Users
Integrations | Google Data Studio
Anomaly Detection
Insights
Anomaly Detection
Integrations | Make
Insights
Data Warehouse
Budget Tracking
Budget Tracking
Budget Tracking
Budget Tracking
Users
Clients
Comments
Settings
Settings
Integrations | Zapier
Settings
Settings
Settings
Settings
Integrations | Slack
Settings
Automation Jobs
Clients
Data Warehouse
Data Warehouse | BigQuery
KPI Management | Microsoft Ads
KPI Management | Google Business Profile
KPI Management | Google Analytics
KPI Management | Facebook Ads
KPI Management | Google Ads
Integrations | Google Data Studio
Data Warehouse
Clients
Users
Settings
Data Warehouse | Google Data Studio
Data Warehouse
Comments
Settings
Settings
Data Warehouse | Facebook Ads
KPI Management | Facebook Ads
Automation | Facebook Ads
Insight | Facebook Ads
Settings
Data Warehouse | Google Business Profile
Frequently Asked Questions
Settings
Automation | Google Ads
Insight | Google Ads
Automation | Google Ads
Insight | Google Ads
Automation | Google Analytics
Insight | Google Analytics
Data Warehouse | BigQuery
Data Warehouse | Google Business Profile
Automation | Google Business Profile
Insight | Google Business Profile
Automation | Google Business Profile
Insight | Google Business Profile
Automation | Google Business Profile
Insight | Google Business Profile
Data Warehouse | Google Business Profile
Automation | Google Business Profile
Insight | Google Business Profile
Data Warehouse
Data Warehouse | Google Search Console
Budget Tracking | Google Sheets
KPI Management | Google Sheets
Data Warehouse | Google Data Studio
Comments
Data Warehouse | Google Data Studio
Data Warehouse | Google Data Studio
Data Warehouse | Google Data Studio
Frequently Asked Questions
Insights
KPI Management
Insights
KPI Management
KPI Management
KPI Management
KPI Management
KPI Management
Data Warehouse | BigQuery
Data Warehouse | BigQuery
Automation | Microsoft Ads
Insight | Microsoft Ads
Automation | Website
Insight | Website
Data Warehouse
Clients
Data Warehouse | Google Data Studio
Insights
Automation | Website
Insight | Website
Automation | Website
KPI Management
Automation | Google Search Console
Insight | Google Search Console
Automation | Google Search Console
Insight | Google Search Console
Clients
Integrations | Slack
Frequently Asked Questions
Settings
Extension | Explorer
Users
Settings
Clients
Integrations | Google Data Studio
Users
Comments
Frequently Asked Questions
KPIs provide you a way to track your performance against a dynamic or static target.
Once you are tracking a KPI, Jepto fetches new data every hour and builds a Machine Learning model using your historic data to generate a prediction for the rest of the reporting period. Along with the prediction a calculation for pacing is made to determine where you are, compared to where you should be in order to meet your target.
Using these two value a KPI will be assigned a status.
Google Analytics and Google Ads (Cumulative metrics)
Google Ads (Calculated metrics)
Some metrics in Google Ads are measured by taking two metrics and then applying a calculation. These metrics cannot be aggregated through summation, as they are measured by taking the inputs and measured over a period to date.
Therefore, these metrics utilize a Rolling Average to determine the end of period prediction instead. This is also used for calculating the status as illustrated in the table below.
Google Ads calculated metrics include:
Example: You are tracking Website Form submissions, with a target of 100 per month, and you are currently 14 days into the month with 30 form submissions submitted so far. Even pacing would dictate that if you are 14 days in you should be around 45% of your target, however your submissions are below this and therefore would be considered below pacing. The Machine Learning model predicts that you will only reach 85 submissions by the end of the month, and therefore the prediction below is below the target. The combination of these two will result in the status being Critical.
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