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Instagram Ads

Instagram Ads reporting

Pull feed, story and reel campaign performance from Meta ad accounts into unified client reports.

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Instagram Ads
39 fields · 4 entities · Full history
DAILY SYNC
Reports Insights KPI Forecasting Budget Tracker

Reach

Feed, stories & reels reach

194k

Engagements

Likes, comments & saves

8.6k

Spend

Ad spend this period

$3.2k

Engagements and Reach

Daily trend from Instagram Ads

Engagements8.6k
Reach194k

Engagements by Campaign

Top campaigns · Instagram Ads

Engagements8.6k
Aug 12

Anomaly detected

An exception in Reach has been detected.

Actual Negative Expected

On August 18 you had 2,100 reach where we expected 14,800, which is 86% less than expected.

Aug 10

Anomaly detected

An exception in Engagement rate has been detected.

Actual Negative Expected

On August 10 engagement rate was 0.4% where we expected 2.8%, which is 86% lower than expected.

Story Completion Rate

Target: 65%
Previous Period: 61% (Jul 1, 2026 – Jul 31, 2026)

Actual Prediction Target

Your MTD average is 48% and is -26% below your target of 65% story completion.

Engagements

Target: 12,000
Previous Period: 9,400 (Jul 1, 2026 – Jul 31, 2026)

Actual Prediction Target

Your MTD total is 8,620 (72%) and if you continue at the same rate you will finish at 11,800 vs target 12,000.

Monthly Account Budget

Target: $4,500

Spend Estimated Target Range

Your current spend is $3,420 (76%) and if you continue at the same average rate you will spend $4,850 (108%) by August 31.

Reels Campaign Budget

Target: $1,800

Spend Estimated Target Range

Your current spend is $1,260 (70%) and if you continue at the same average rate you will spend $1,780 (99%) by August 31.

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Everything we pull from Instagram Ads

Jepto syncs Instagram-specific delivery and engagement — impressions, reach, clicks and conversions — broken down by campaign, ad set, ad and placement.

Entities

Entity What it contains
Account Account-level spend, reach and conversions for Instagram delivery.
Campaign Objective, status, budget and full performance history.
Ad set Placement (feed, stories, reels), targeting and delivery within each campaign.
Ad Creative-level results with engagement and conversion metrics.

Metrics & dimensions

ImpressionsReachFrequencyCPMSpendPlacementObjective
ClicksCTRCPCLink clicksPost engagementsSavesSharesProfile visits
ConversionsConversion valueCost per conversionPurchase ROASLeadsLanding page viewsAdd to cart
Video viewsThruPlaysStory exitsStory repliesVideo p25Video p100
Cross-source clicksCross-source impressionsCross-source spendCross-source CPCCross-source CPMCross-source CTRCross-source reachCross-source frequency
Instagram Ads uses the same Meta login as Facebook Ads. Connect once and share to clients as separate data sources. Placement breakdowns include feed, stories and reels.

Turn Instagram Ads data into client-ready dashboards and alerts

Reports, pacing, forecasts and alerts — built on the same live connection.

Visual campaign reports clients understand

Report on feed, story and reel performance — combined with Facebook Ads, GA4 and other sources in one view.

Explore reporting

Budget pacing across every ad account

Track Instagram spend against monthly budget and get told mid-month when campaigns are on course to overshoot.

Explore budget tracking

Forecast engagement and conversions

Project where reach, clicks or conversions will land based on performance so far.

Explore KPI forecasting

Catch delivery drops early

Monitor impressions, CTR and conversion rate for movement outside normal ranges on key campaigns.

Explore anomaly detection
Read-only source

Query Instagram Ads without leaving the conversation

Query Instagram Ads metrics and dimensions through natural language — no write-back.

Read-only analytics

Ask questions about connected instagram ads accounts

Use MCP to ask about spend, delivery, conversions and efficiency. Jepto maps your question to the right Instagram Ads dimensions and metrics.

  • Query spend, reach and engagement
  • Break down by campaign, ad set, ad or placement
  • Compare story, feed and reel performance
  • Blend with Facebook Ads and other sources

schema()

Explore Instagram Ads entities, metrics and dimensions on the connected account.

data()

Query live Instagram ad performance across campaigns, ad sets and placements.

actions()

Not available — this is a read-only source. No write-back actions are supported.

execute()

Not available — this is a read-only source. Jepto cannot modify data in the platform.

Setup

Connecting Instagram Ads

Meta OAuth. Uses the same login as Facebook Ads.

  1. 1. Sign in with Meta

    Click Connect and authenticate with the Facebook account that has access to the ad accounts you manage.

  2. 2. Choose ad accounts

    Select which ad accounts to include. One login can cover every client you manage on Meta.

  3. 3. Share the connection to a client

    Assign the connection to the relevant client so reports and forecasts can pull from it.

  4. 4. Start reporting

    Your account history is ready to report on, and stays up to date automatically.

Instagram Ads and Facebook Ads share Meta authentication. If you already connected Facebook Ads, you can reuse the same login. Anyone on your team can add, edit or remove connections.
Read the setup guide

Frequently asked questions

Everything you need to know about Instagram Ads in Jepto.

Yes. They share the same Meta login but sync as separate sources so you can report on Instagram-specific placements and metrics independently.

Your account history is available to report on from the moment you connect.

Yes. Placement-level breakdowns let you report on feed, stories and reels as distinct segments.

Yes. Each ad account shared to a client counts as one data source.

Jepto flags the connection and stops reporting stale numbers. Reconnecting takes one Meta sign-in.

Related Articles

Connect to Instagram Ads

Learn how to connect Instagram Ads data sources to Jepto. Step-by-step guide to link Instagram Ads for automated campaign tracking, budget management, and performance analysis.

Connect a data source

How to connect Google Ads, GA4, Search Console, Google Business Profile, paid social, BigQuery, and more to Jepto. One guide for every platform.

Fixing Data Source Connection Errors

Fix data source connection errors in Jepto with our troubleshooting guide. Learn to resolve account authentication, service permission issues, and reconnect Google, Facebook, and Microsoft platforms.

Get Started Today

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