Feed, stories & reels reach
Likes, comments & saves
Ad spend this period
Daily trend from Instagram Ads
Top campaigns · Instagram Ads
An exception in Reach has been detected.
On August 18 you had 2,100 reach where we expected 14,800, which is 86% less than expected.
An exception in Engagement rate has been detected.
On August 10 engagement rate was 0.4% where we expected 2.8%, which is 86% lower than expected.
Target: 65%
Previous Period: 61% (Jul 1, 2026 – Jul 31, 2026)
Your MTD average is 48% and is -26% below your target of 65% story completion.
Target: 12,000
Previous Period: 9,400 (Jul 1, 2026 – Jul 31, 2026)
Your MTD total is 8,620 (72%) and if you continue at the same rate you will finish at 11,800 vs target 12,000.
Target: $4,500
Your current spend is $3,420 (76%) and if you continue at the same average rate you will spend $4,850 (108%) by August 31.
Target: $1,800
Your current spend is $1,260 (70%) and if you continue at the same average rate you will spend $1,780 (99%) by August 31.
Jepto syncs Instagram-specific delivery and engagement — impressions, reach, clicks and conversions — broken down by campaign, ad set, ad and placement.
| Entity | What it contains |
|---|---|
| Account | Account-level spend, reach and conversions for Instagram delivery. |
| Campaign | Objective, status, budget and full performance history. |
| Ad set | Placement (feed, stories, reels), targeting and delivery within each campaign. |
| Ad | Creative-level results with engagement and conversion metrics. |
Reports, pacing, forecasts and alerts — built on the same live connection.
Report on feed, story and reel performance — combined with Facebook Ads, GA4 and other sources in one view.
Explore reporting Track Instagram spend against monthly budget and get told mid-month when campaigns are on course to overshoot.
Explore budget tracking Project where reach, clicks or conversions will land based on performance so far.
Explore KPI forecasting Monitor impressions, CTR and conversion rate for movement outside normal ranges on key campaigns.
Explore anomaly detection Query Instagram Ads metrics and dimensions through natural language — no write-back.
Read-only analytics
Use MCP to ask about spend, delivery, conversions and efficiency. Jepto maps your question to the right Instagram Ads dimensions and metrics.
schema()
Explore Instagram Ads entities, metrics and dimensions on the connected account.
data()
Query live Instagram ad performance across campaigns, ad sets and placements.
actions()
Not available — this is a read-only source. No write-back actions are supported.
execute()
Not available — this is a read-only source. Jepto cannot modify data in the platform.
Meta OAuth. Uses the same login as Facebook Ads.
Click Connect and authenticate with the Facebook account that has access to the ad accounts you manage.
Select which ad accounts to include. One login can cover every client you manage on Meta.
Assign the connection to the relevant client so reports and forecasts can pull from it.
Jepto backfills full account history, then syncs daily.
Everything you need to know about Instagram Ads in Jepto.
Yes. They share the same Meta login but sync as separate sources so you can report on Instagram-specific placements and metrics independently.
Jepto backfills full account history on the first sync, then syncs daily.
Yes. Placement-level breakdowns let you report on feed, stories and reels as distinct segments.
Yes. Each ad account shared to a client counts as one data source.
Jepto flags the connection and stops reporting stale numbers. Reconnecting takes one Meta sign-in.
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