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Likes, replies & reposts
Ad spend this period
Daily trend from X Ads
Top campaigns · X Ads
An exception in Engagements has been detected.
On August 18 you had 210 engagements where we expected 1,840, which is 89% less than expected.
An exception in CPC has been detected.
On August 10 average CPC was $2.84 where we expected $1.12, which is 154% higher than expected.
Target: 4.5%
Previous Period: 3.9% (Jul 1, 2026 – Jul 31, 2026)
Your MTD average is 2.4% and is -47% below your target of 4.5% engagement rate.
Target: 15,000
Previous Period: 11,820 (Jul 1, 2026 – Jul 31, 2026)
Your MTD total is 11,640 (78%) and if you continue at the same rate you will finish at 15,200 vs target 15,000.
Target: $2,000
Your current spend is $2,180 (109%) and if you continue at the same average rate you will spend $3,140 (157%) by August 31.
Target: $1,200
Your current spend is $840 (70%) and if you continue at the same average rate you will spend $1,180 (98%) by August 31.
Jepto syncs the core X Ads reporting metrics — impressions, engagements, clicks, spend and conversions — at account and campaign level.
| Entity | What it contains |
|---|---|
| Account | Account-level spend, impressions and engagement rolled up across campaigns. |
| Campaign | Objective, status, budget and performance at the campaign level. |
Reports, pacing, forecasts and alerts — built on the same live connection.
Campaign-level engagement and conversion metrics — blended with Meta, LinkedIn and other paid sources.
Explore reporting Track X Ads spend against monthly budget alongside other platforms.
Explore budget tracking Project where spend, engagements or conversions will land based on performance so far.
Explore KPI forecasting Monitor impressions, engagement rate and cost per click for movement outside normal ranges.
Explore anomaly detection Query X (Twitter) Ads metrics and dimensions through natural language — no write-back.
Read-only analytics
Use MCP to ask about spend, delivery, conversions and efficiency. Jepto maps your question to the right X (Twitter) Ads dimensions and metrics.
schema()
Explore X Ads entities and metrics on the connected account.
data()
Query live X Ads performance at account and campaign level.
actions()
Not available — this is a read-only source. No write-back actions are supported.
execute()
Not available — this is a read-only source. Jepto cannot modify data in the platform.
X OAuth. One login can cover every ad account you manage.
Click Connect and authenticate with the X account that has access to your client's ad accounts.
Select which X ad accounts to include.
Assign the connection to the relevant client so reports and forecasts can pull from it.
Jepto backfills full account history, then syncs daily.
Everything you need to know about X (Twitter) Ads in Jepto.
X Ads exposes a smaller reporting schema through its API. Jepto syncs everything available — account and campaign level impressions, engagements, clicks, spend and conversions.
Jepto backfills full account history on the first sync, then syncs daily.
Yes. Each ad account shared to a client counts as one data source.
Yes. Unified cross-platform metrics let you compare spend, clicks and conversions across X, Meta, Google and more in one report.
Jepto flags the connection and stops reporting stale numbers. Reconnecting takes one X sign-in.
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