X Ads Reporting

X Ads

10 fields · 2 entities · Full history

DAILY SYNC

Reports Insights KPI Forecasting Budget Tracker

Impressions

Promoted post reach

286k

Engagements

Likes, replies & reposts

12.4k

Spend

Ad spend this period

$4.8k

Engagements and Impressions

Daily trend from X Ads

Engagements12.4k

Impressions286k

Engagements by Campaign

Top campaigns · X Ads

Engagements12.4k

Aug 12

Anomaly detected

An exception in Engagements has been detected.

Actual Negative Expected

On August 18 you had 210 engagements where we expected 1,840, which is 89% less than expected.

Aug 10

Anomaly detected

An exception in CPC has been detected.

Actual Negative Expected

On August 10 average CPC was $2.84 where we expected $1.12, which is 154% higher than expected.

Engagement Rate

Target: 4.5%
Previous Period: 3.9% (Jul 1, 2026 – Jul 31, 2026)

Actual Prediction Target

Your MTD average is 2.4% and is -47% below your target of 4.5% engagement rate.

Engagements

Target: 15,000
Previous Period: 11,820 (Jul 1, 2026 – Jul 31, 2026)

Actual Prediction Target

Your MTD total is 11,640 (78%) and if you continue at the same rate you will finish at 15,200 vs target 15,000.

X Ads Monthly Budget

Target: $2,000

Spend Estimated Target Range

Your current spend is $2,180 (109%) and if you continue at the same average rate you will spend $3,140 (157%) by August 31.

Brand Awareness Budget

Target: $1,200

Spend Estimated Target Range

Your current spend is $840 (70%) and if you continue at the same average rate you will spend $1,180 (98%) by August 31.

Everything we pull from X (Twitter) Ads

Jepto syncs the core X Ads reporting metrics — impressions, engagements, clicks, spend and conversions — at account and campaign level.

Entities

Entity	What it contains
Account	Account-level spend, impressions and engagement rolled up across campaigns.
Campaign	Objective, status, budget and performance at the campaign level.

Entity

What it contains

Account

Account-level spend, impressions and engagement rolled up across campaigns.

Campaign

Objective, status, budget and performance at the campaign level.

Metrics & dimensions

ImpressionsEngagementsEngagement rateClicksCTRSpend

ConversionsCost per conversionCPCROAS

Cross-source clicksCross-source impressionsCross-source spendCross-source CPCCross-source CPMCross-source CTRCross-source reachCross-source frequency

X Ads exposes a focused set of reporting fields compared to larger ad platforms. Jepto syncs everything the X Ads API makes available at account and campaign level.

Query X Ads without leaving the conversation

Query X (Twitter) Ads metrics and dimensions through natural language — no write-back.

Read-only analytics

Ask questions about connected x ads accounts

Use MCP to ask about spend, delivery, conversions and efficiency. Jepto maps your question to the right X (Twitter) Ads dimensions and metrics.

Query spend, impressions and engagements
Break down by campaign
Compare efficiency metrics like CPC and cost per conversion
Blend with other connected ad platforms

schema()

Explore X Ads entities and metrics on the connected account.

data()

Query live X Ads performance at account and campaign level.

actions()

Not available — this is a read-only source. No write-back actions are supported.

execute()

Not available — this is a read-only source. Jepto cannot modify data in the platform.

Frequently asked questions

Everything you need to know about X (Twitter) Ads in Jepto.

1. Why are there fewer fields than other ad platforms?

X Ads offers a smaller reporting schema than most platforms. Everything available is there to report on — account and campaign level impressions, engagements, clicks, spend and conversions.

2. How far back does the historical data go?

Your account history is available to report on from the moment you connect.

3. Does each ad account count towards my plan limits?

Yes. Each ad account shared to a client counts as one data source.

4. Can I blend X Ads with other platforms?

Yes. Unified cross-platform metrics let you compare spend, clicks and conversions across X, Meta, Google and more in one report.

5. What happens if the connection breaks?

Jepto flags the connection and stops reporting stale numbers. Reconnecting takes one X sign-in.

X Ads reporting

Pull promoted post performance, engagement metrics and audience reach from X ad accounts into client reports.

Impressions

Engagements

Spend

Engagements and Impressions

Engagements by Campaign

Anomaly detected

Anomaly detected

Engagement Rate

Engagements

X Ads Monthly Budget

Brand Awareness Budget

Everything we pull from X (Twitter) Ads

Entities

Metrics & dimensions

Turn X Ads data into client-ready dashboards and alerts

Social ad reports without the spreadsheet

Budget pacing across every ad account

Forecast engagements and conversions

Catch engagement drops early

Query X Ads without leaving the conversation

Ask questions about connected x ads accounts

Connecting X (Twitter) Ads

1. Sign in with X

2. Choose ad accounts

3. Share the connection to a client

4. Start reporting

Frequently asked questions

Get Started Today

X Ads reporting

Pull promoted post performance, engagement metrics and audience reach from X ad accounts into client reports.

Impressions

Engagements

Spend

Engagements and Impressions

Engagements by Campaign

Anomaly detected

Anomaly detected

Engagement Rate

Engagements

X Ads Monthly Budget

Brand Awareness Budget

Everything we pull from X (Twitter) Ads

Entities

Metrics & dimensions

Turn X Ads data into client-ready dashboards and alerts

Social ad reports without the spreadsheet

Budget pacing across every ad account

Forecast engagements and conversions

Catch engagement drops early

Query X Ads without leaving the conversation

Ask questions about connected x ads accounts

Connecting X (Twitter) Ads

1. Sign in with X

2. Choose ad accounts

3. Share the connection to a client

4. Start reporting

Frequently asked questions

Get Started Today

Impressions

Engagements

Spend

Engagements and Impressions

Engagements by Campaign