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X (Twitter) Ads

X Ads reporting and MCP server

Connect X (Twitter) Ads to Jepto to report on spend, impressions and link clicks by campaign, and ask about them from Claude, ChatGPT or any MCP client.

X Ads
10 fields · 2 entities · Full history
DAILY SYNC
Reports Insights KPI Forecasting Budget Tracker

Impressions

Promoted post reach

286k

Engagements

Likes, replies & reposts

12.4k

Spend

Ad spend this period

$4.8k

Engagements and Impressions

Daily trend from X Ads

Engagements12.4k
Impressions286k

Engagements by Campaign

Top campaigns · X Ads

Engagements12.4k
Aug 12

Anomaly detected

An exception in Engagements has been detected.

Actual Negative Expected

On August 18 you had 210 engagements where we expected 1,840, which is 89% less than expected.

Aug 10

Anomaly detected

An exception in CPC has been detected.

Actual Negative Expected

On August 10 average CPC was $2.84 where we expected $1.12, which is 154% higher than expected.

Engagement Rate

Target: 4.5%
Previous Period: 3.9% (Jul 1, 2026 – Jul 31, 2026)

Actual Prediction Target

Your MTD average is 2.4% and is -47% below your target of 4.5% engagement rate.

Engagements

Target: 15,000
Previous Period: 11,820 (Jul 1, 2026 – Jul 31, 2026)

Actual Prediction Target

Your MTD total is 11,640 (78%) and if you continue at the same rate you will finish at 15,200 vs target 15,000.

X Ads Monthly Budget

Target: $2,000

Spend Estimated Target Range

Your current spend is $2,180 (109%) and if you continue at the same average rate you will spend $3,140 (157%) by August 31.

Brand Awareness Budget

Target: $1,200

Spend Estimated Target Range

Your current spend is $840 (70%) and if you continue at the same average rate you will spend $1,180 (98%) by August 31.

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X Ads MCP server

X Ads MCP server for Claude, ChatGPT and any AI assistant

Jepto runs a hosted X Ads MCP server at mcp.jepto.com. Connect it once and Claude, ChatGPT, Cursor or any MCP-compatible app can query X Ads spend, impressions and link clicks across every account you manage, next to your other ad platforms. There's nothing to install and no X developer app to set up. It reads your X Ads data and never changes it.

  • Read-only
  • 6 fields
  • Included on every plan

Connect in one step

Paste the URL into your AI assistant, or find Jepto in Claude's connector directory or ChatGPT's Plugins page. Sign in to Jepto once and every conversation can use your live X Ads data.

Works with

OAuth sign-in. Each person sees only the brands their Jepto login can.

What your AI assistant can do with X Ads

Ask

Read live data

  • Spend, impressions and link clicks
  • Campaign level, by campaign ID
  • Monthly and weekly trends
  • Totals next to your other ad platforms
Set up

Set up tracking in Jepto

  • Create and update spend budgets with pacing alerts

Your assistant shows a preview. Nothing saves until you confirm.

Act

Change things in X Ads

Nothing. The Jepto MCP reads your X Ads data and never changes it.

Not in Jepto’s X Ads data yet: Campaign names, engagements, conversions, and device or location breakdowns.

Prompts to try with your X Ads data

Paste one into Claude or ChatGPT once Jepto is connected. Swap [brand] for one of yours.

Reportanalytics_query

“What did [brand] spend on X Ads each month this year, and what did each 1,000 impressions cost?”

Trendanalytics_query

“How many link clicks did X Ads drive last month, and what did each one cost?”

Cross-channelanalytics_query

“Put X Ads spend next to every other ad platform in one table for last quarter.”

Pacingbudget_tracker

“Is [brand]'s X Ads spend on track for this month's budget?”

Jepto MCP vs the official X Ads MCP

X's official Ads MCP: Hosted by X, read and write

X's own server goes much deeper on X than Jepto does, including creating campaigns. Jepto keeps X deliberately small: use it to put X spend next to your other platforms.

Compared onJepto MCPX's official Ads MCPCommunity servers
SetupHosted. Paste one URL, or pick Jepto in the Claude or ChatGPT directory, then sign in.Hosted. Needs an X developer app with Ads API access and OAuth set up.You install, host and update it, and supply your own API credentials.
AccountsEvery X Ads account you've connected, across all your brands, in one connection.Ad accounts your X user can reach.Usually one login or token at a time.
Other channelsAsk across X Ads and every other connected source in the same question.X only.One platform per server. You combine servers yourself.
Brand contextReads each brand's details and knowledgebase, so answers reflect what the business sells and what it's aiming for.None.None.
Field guidanceShips an X Ads guide the AI reads first: which numbers add up, which don't, and what isn't available.X's own tools.Raw API fields. The AI works out what they mean.
ChangesRead-only in X Ads. Budgets in Jepto can be set from chat, with a confirm step.Read and write. New campaigns start paused.Varies. Some write to your account with no confirm step.
CostIncluded on every Jepto plan, with no usage limits.Free.Free code. Your time to run and maintain it.
Data model

Everything you can report on from X Ads

Every X Ads metric and dimension in the Jepto data model, with its definition. Each one works the same way in Reports, Data Chat and the Jepto MCP.

X Ads in Jepto at a glance

How you connectSign in with X. You need access to the X ad accounts.
LevelsCampaign, segment, date
Use it inReports, Data Chat, KPI forecasting, budget tracking, anomaly alerts and the Jepto MCP
AI assistantsClaude, ChatGPT, Cursor and any MCP client, at https://mcp.jepto.com
Changes from chatNone. The MCP reads your data and never changes it

Metrics

FieldDescriptionKindTypeAggregationFormat
ImpressionstwitterAds.impressionsThe number of times your ads were shown on X.MetricnumberSum—
Link clickstwitterAds.clicksThe number of times users clicked your ad links.MetricnumberSum—
SpendtwitterAds.spendTotal amount spent on ads in your account currency.MetricnumberSumCurrency

Segments

FieldDescriptionKindTypeAggregationFormat
DatetwitterAds.dateDate of the reporting period.Dimensiontime——
Campaign IDtwitterAds.campaignIdUnique identifier for the X (Twitter) campaign.Dimensionstring——
SegmenttwitterAds.segmentAudience or placement segment applied to the report (e.g. gender, age group, platform, device).Dimensionstring——
Setup

How to connect X Ads to Jepto

Sign in with the X account that has access to your ad accounts.

  1. 1. Sign in with X

    In Jepto, add an X Ads connection and sign in with an X account that has access to the ad accounts.

  2. 2. Choose the ad accounts

    Select the X ad accounts you want to report on.

  3. 3. Start reporting

    Your data is ready in Reports and Data Chat. Connect https://mcp.jepto.com to your AI assistant to ask about it from there too.

Frequently asked questions

About X Ads in Jepto and the Jepto MCP.

Yes. Jepto hosts an MCP server at https://mcp.jepto.com that gives Claude, ChatGPT, Cursor and other MCP-compatible apps access to your X Ads data. There's nothing to install: you sign in to Jepto with OAuth, and the assistant can query every X Ads field in the Jepto data model.

Yes. X hosts its own Ads MCP server, which needs an X developer app with Ads API access and can read and change campaigns. Jepto's server covers X spend, impressions and link clicks with no developer app, so you can compare X with your other ad platforms in one question.

Jepto includes X Ads metrics: Impressions, Link clicks and Spend. You can break them down by dimensions such as Date, Campaign ID and Segment. Every field, with its definition, is listed on this page.

No. Through the Jepto MCP, X Ads data is read-only: the assistant can query it but can't change anything in X Ads.

Engagements, conversions and ad-level breakdowns aren't in the X Ads data model yet. Today it covers spend, impressions and link clicks by campaign and segment.

Yes. When both are connected to the same brand, any report or chart can use fields from either source, and Data Chat and the Jepto MCP can answer questions that span the two.

No. You connect X Ads to Jepto by signing in, and Jepto handles the API access. Your AI assistant then connects to Jepto at https://mcp.jepto.com.

Yes. Every X Ads account connected to Jepto, across all your brands, is available through the one connection. What each person can see follows their Jepto login.

No. The Jepto MCP is included on every plan with no usage limits. Check that your AI assistant's plan lets you add connectors.

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