Google Ads Reporting| Jepto

Everything we pull from Google Ads

Other tools ship a curated shortlist of metrics. Jepto reads the full reporting schema, so if Google exposes it, you can report on it, forecast it or ask about it.

Entities

Entity	What it contains
Account	Account-level spend, conversions and impression share, rolled up across every campaign.
Campaign	Type, status, bidding strategy, daily budget and full performance history.
Ad group	Performance and status within each campaign, including bid adjustments.
Keyword	Match type, quality score, and every metric for each term that served.
Asset group	Performance Max asset groups with listing group and creative breakdowns.
Conversion action	Each configured conversion action, its value and attribution model.

Metrics & dimensions

Cost Avg CPC Avg CPM Avg CPV Avg CPE Cost per conversion Cost / all conv Daily budget Budget lost IS Bid strategy type Target CPA Target ROAS

Conversions Conversion rate Conversion value Value / conv All conv All conv value Conv by conv date View-through conv Cross-device conv ROAS

Clicks Impressions CTR Interactions Interaction rate Engagements Engagement rate Bounce rate Avg time on site Pages / session

Search impr share Search abs top IS Search top IS Lost IS (budget) Lost IS (rank) Content impr share

Views View rate Played to 25% Played to 50% Played to 75% Played to 100% Asset type Asset performance label

Store visits Phone calls Driving directions Click to call Local reach Menu views

Date Device Network Campaign type Match type Ad type Geo Day of week Hour of day

Building a calculated metric? Any field above can be combined into a custom formula field and reused across every report.

Google Ads data, put to work

Reports, pacing, forecasts and alerts — built on the same live connection.

Client reports that write themselves

Describe the report you want and Jepto builds it from your connected account, then adds a written analysis that references what the client actually cares about.

Explore reporting 

Budget pacing across every account

Track spend against monthly budget on each Google Ads account and get told mid-month when a campaign is on course to overshoot.

Explore budget tracking 

Forecast conversions before month end

Project where clicks, conversions or cost will land based on performance so far, and see the gap to target while you can still close it.

Explore KPI forecasting 

Catch a broken campaign the same day

Every Google Ads metric is monitored for movement outside its normal range, so a conversion tracking break surfaces in hours rather than at reporting time.

Explore anomaly detection 

Two-way source

Change campaigns without leaving the conversation

Google Ads is one of the sources Jepto can write back to. Ask for a change in Data Chat or from any MCP client, and Jepto shows you exactly what it is about to do before anything runs.

Write-back actions

Control Google Ads from chat or MCP

Pause spend, nudge budgets, or retarget CPA and ROAS without opening the Google Ads UI — with a preview and explicit confirm every time.

Pause or enable a campaign
Pause or enable an ad group
Update a campaign daily budget
Adjust a target CPA or target ROAS

Every action requires explicit confirmation.

schema()

Explore Google Ads entities, metrics and dimensions available on the connected account.

data()

Query live Google Ads performance across campaigns, keywords and asset groups.

actions()

List the write-back operations Jepto can run on this Google Ads connection.

execute()

Apply a confirmed change — pause, budget update, or bid target adjustment.

Setup

Connecting Google Ads

Google OAuth. One manager login can cover every client you manage.

1. Sign in with Google

Sign in with a Google account that has at least read access to the Google Ads account, or to the manager account above it.
2. Choose accounts to include

Select which Google Ads accounts to connect. One manager login can cover every client you manage.
3. Share the connection to a client

Share the connection to a client to create a data source. The same connection can be shared to as many clients as you need.
4. Start reporting

Your Google Ads data is ready to report on, and stays up to date automatically.

Anyone on your team can add, edit or remove connections — Jepto does not use permission roles. If a client moves between agencies, recreate the data source under the new client rather than moving it.

Read the setup guide

Frequently asked questions

Everything you need to know about Google Ads in Jepto.

1. Can I combine Google Ads and GA4 in one report?

Yes. Once both are connected to the same client, any report or chart can use fields from either source, and Data Chat can answer questions that span the two.

2. How far back does the historical data go?

Your account history is available to report on from the moment you connect.

3. Does each Google Ads account count towards my plan limits?

Plans include a set number of data sources. One Google Ads account shared to one client is one data source. Add-on packs extend the limit without moving you up a tier.

4. Can I report on Performance Max campaigns?

Yes. Asset groups, listing groups and asset-level performance all come through as their own entities.

5. What happens if the connection breaks?

Jepto flags the connection in the app and stops it from silently reporting stale numbers. Reconnecting takes one sign-in and your reporting picks up where it left off.

Google Ads reporting

Jepto pulls your full Google Ads schema — down to keyword and asset group — and keeps it in sync hourly. Then it forecasts, flags and reports on it without you touching a spreadsheet.

Total Clicks

Impressions

CTR

Clicks and Impressions Trend

Clicks by Campaign

Anomaly detected

Google Ads change history

Click-through Rate

Conversions

Monthly Account Budget

Brand Campaign Budget

Everything we pull from Google Ads

Entities

Metrics & dimensions

Google Ads data, put to work

Client reports that write themselves

Budget pacing across every account

Forecast conversions before month end

Catch a broken campaign the same day

Change campaigns without leaving the conversation

Control Google Ads from chat or MCP

Connecting Google Ads

1. Sign in with Google

2. Choose accounts to include

3. Share the connection to a client

4. Start reporting

Frequently asked questions

Get Started Today

Google Ads reporting

Jepto pulls your full Google Ads schema — down to keyword and asset group — and keeps it in sync hourly. Then it forecasts, flags and reports on it without you touching a spreadsheet.

Total Clicks

Impressions

CTR

Clicks and Impressions Trend

Clicks by Campaign

Anomaly detected

Google Ads change history

Click-through Rate

Conversions

Monthly Account Budget

Brand Campaign Budget

Everything we pull from Google Ads

Entities

Metrics & dimensions

Google Ads data, put to work

Client reports that write themselves

Budget pacing across every account

Forecast conversions before month end

Catch a broken campaign the same day

Change campaigns without leaving the conversation

Control Google Ads from chat or MCP

Connecting Google Ads

1. Sign in with Google

2. Choose accounts to include

3. Share the connection to a client

4. Start reporting

Frequently asked questions

Get Started Today

Total Clicks

Impressions

CTR

Clicks and Impressions Trend

Clicks by Campaign