Paid search clicks
Search impressions
Click-through rate
Daily trend from Google Ads
Top campaigns · Google Ads
An exception in Conversions has been detected.
On August 18 you had 54 conversions where we expected 2,242, which is 98% less than expected.
No recent changes have been made to your Google Ads campaigns.
It's been 5 days since your last change on the 24 active campaigns in your account. The last recorded change was Aug 5, 2026 8:00pm.
Target: 1.45% CTR
Previous Period: 1.32% (Jul 1, 2026 – Jul 31, 2026)
Your MTD average is 0.82% and is -43% below your target of 1.45% CTR.
Target: 1,400
Previous Period: 1,184 (Jul 1, 2026 – Jul 31, 2026)
Your MTD total is 1,086 (78%) and if you continue at the same rate you will finish at 1,420 vs target 1,400.
Target: $5,000
Your current spend is $9,838.66 (89.44%) and if you continue at the same average rate you will spend $17,941.09 (163.1%) by July 31.
Target: $2,400
Your current spend is $1,720 (72%) and if you continue at the same average rate you will spend $2,380 (99%) by August 31.
Other tools ship a curated shortlist of metrics. Jepto reads the full reporting schema, so if Google exposes it, you can report on it, forecast it or ask about it.
| Entity | What it contains |
|---|---|
| Account | Account-level spend, conversions and impression share, rolled up across every campaign. |
| Campaign | Type, status, bidding strategy, daily budget and full performance history. |
| Ad group | Performance and status within each campaign, including bid adjustments. |
| Keyword | Match type, quality score, and every metric for each term that served. |
| Asset group | Performance Max asset groups with listing group and creative breakdowns. |
| Conversion action | Each configured conversion action, its value and attribution model. |
Reports, pacing, forecasts and alerts — built on the same live connection.
Describe the report you want and Jepto builds it from your connected account, then adds a written analysis that references what the client actually cares about.
Explore reporting Track spend against monthly budget on each Google Ads account and get told mid-month when a campaign is on course to overshoot.
Explore budget tracking Project where clicks, conversions or cost will land based on performance so far, and see the gap to target while you can still close it.
Explore KPI forecasting Every Google Ads metric is monitored for movement outside its normal range, so a conversion tracking break surfaces in hours rather than at reporting time.
Explore anomaly detection Google Ads is one of the sources Jepto can write back to. Ask for a change in Data Chat or from any MCP client, and Jepto shows you exactly what it is about to do before anything runs.
Write-back actions
Pause spend, nudge budgets, or retarget CPA and ROAS without opening the Google Ads UI — with a preview and explicit confirm every time.
Every action requires explicit confirmation.
schema()
Explore Google Ads entities, metrics and dimensions available on the connected account.
data()
Query live Google Ads performance across campaigns, keywords and asset groups.
actions()
List the write-back operations Jepto can run on this Google Ads connection.
execute()
Apply a confirmed change — pause, budget update, or bid target adjustment.
Google OAuth. One manager login can cover every client you manage.
Sign in with a Google account that has at least read access to the Google Ads account, or to the manager account above it.
Select which Google Ads accounts to connect. One manager login can cover every client you manage.
Share the connection to a client to create a data source. The same connection can be shared to as many clients as you need.
Jepto backfills up to 25 months of history, then syncs hourly.
Everything you need to know about Google Ads in Jepto.
Yes. Once both are connected to the same client, any report or chart can use fields from either source, and Data Chat can answer questions that span the two.
Jepto backfills up to 25 months on the first sync, matching what the Google Ads API makes available.
Plans include a set number of data sources. One Google Ads account shared to one client is one data source. Add-on packs extend the limit without moving you up a tier.
Yes. Asset groups, listing groups and asset-level performance all come through as their own entities.
Jepto flags the connection in the app and stops it from silently reporting stale numbers. Reconnecting takes one sign-in and the missing days backfill automatically.
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