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Tiktok Ads

TikTok Ads reporting

Pull short-form video campaign spend, engagement and conversion results into unified client reports.

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TikTok Ads
40 fields · 3 entities · Full history
Daily sync
Reports Insights KPI Forecasting Budget Tracker

Video Views

Paid video views

1.2M

Engagements

Likes, comments & shares

48k

Spend

Ad spend this period

$6.8k

Engagements and Video Views

Daily trend from TikTok Ads

Engagements48k
Video Views1.2M

Engagements by Campaign

Top campaigns · TikTok Ads

Engagements48k
Aug 12

Anomaly detected

An exception in Video Views has been detected.

Actual Negative Expected

On August 18 you had 18k views where we expected 220k, which is 92% less than expected.

Aug 10

Anomaly detected

An exception in CPA has been detected.

Actual Negative Expected

On August 10 CPA was $11.40 where we expected $3.20, which is 256% higher than expected.

6-Second View Rate

Target: 28%
Previous Period: 24% (Jul 1, 2026 – Jul 31, 2026)

Actual Prediction Target

Your MTD average is 16% and is -43% below your target of 28% 6s view rate.

Engagements

Target: 60,000
Previous Period: 48,000 (Jul 1, 2026 – Jul 31, 2026)

Actual Prediction Target

Your MTD total is 41,200 (69%) and if you continue at the same rate you will finish at 58,500 vs target 60,000.

Monthly Account Budget

Target: $9,000

Spend Estimated Target Range

Your current spend is $6,820 (76%) and if you continue at the same average rate you will spend $9,700 (108%) by August 31.

In-Feed Campaign Budget

Target: $3,500

Spend Estimated Target Range

Your current spend is $2,450 (70%) and if you continue at the same average rate you will spend $3,450 (99%) by August 31.

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Everything we pull from TikTok Ads

Jepto syncs video-first delivery metrics — impressions, views, clicks, spend and conversions — broken down by campaign, ad group and ad.

Entities

Entity What it contains
Account Account-level spend, impressions and conversions across all campaigns.
Campaign Objective, status, budget and full performance history.
Ad group Targeting, placement and delivery within each campaign.
Ad Creative-level video engagement and conversion metrics.

Metrics & dimensions

ImpressionsReachFrequencySpendCPMClicksCTRCPC
Video viewsVideo view rateAvg play timeVideo plays at 25%Video plays at 50%Video plays at 75%Video plays at 100%Engaged views
ConversionsConversion rateCost per conversionROASPurchasesAdd to cartComplete paymentLanding page views
Cross-source clicksCross-source impressionsCross-source spendCross-source CPCCross-source CPMCross-source CTRCross-source reachCross-source frequency
TikTok reporting can lag by 24–48 hours for some metrics. Jepto syncs daily as new data becomes available.

Turn TikTok Ads data into client-ready dashboards and alerts

Reports, pacing, forecasts and alerts — built on the same live connection.

Video campaign reports that show what worked

Creative-level video engagement and conversion metrics — blended with Meta, Google and other sources.

Explore reporting

Budget pacing across every ad account

Track TikTok spend against monthly budget and get told mid-month when campaigns are pacing to overshoot.

Explore budget tracking

Forecast views and conversions

Project where video views, spend or conversions will land based on performance so far.

Explore KPI forecasting

Catch creative fatigue early

Monitor view rate, CTR and cost per conversion for movement outside normal ranges.

Explore anomaly detection
Read-only source

Query TikTok Ads without leaving the conversation

Query TikTok Ads metrics and dimensions through natural language — no write-back.

Read-only analytics

Ask questions about connected tiktok ads accounts

Use MCP to ask about spend, delivery, conversions and efficiency. Jepto maps your question to the right TikTok Ads dimensions and metrics.

  • Query spend, video views and conversions
  • Break down by campaign, ad group or ad
  • Compare creative-level video engagement
  • Blend with other connected ad platforms

schema()

Explore TikTok Ads entities, metrics and dimensions on the connected account.

data()

Query live TikTok ad performance across campaigns, ad groups and creatives.

actions()

Not available — this is a read-only source. No write-back actions are supported.

execute()

Not available — this is a read-only source. Jepto cannot modify data in the platform.

Setup

Connecting TikTok Ads

TikTok OAuth. One login can cover every ad account you manage.

  1. 1. Sign in with TikTok

    Click Connect and authenticate with the TikTok account that has access to your client's ad accounts.

  2. 2. Choose ad accounts

    Select which TikTok ad accounts to include.

  3. 3. Share the connection to a client

    Assign the connection to the relevant client so reports and forecasts can pull from it.

  4. 4. Start reporting

    Your account history is ready to report on, and stays up to date automatically.

The TikTok account you use to connect must maintain access to the ad accounts. If access is lost, syncing stops. Reconnect with a valid account to resume.
Read the setup guide

Frequently asked questions

Everything you need to know about TikTok Ads in Jepto.

Yes. Jepto syncs video plays at 25%, 50%, 75% and 100% so you can report on creative engagement depth.

Your account history is available to report on from the moment you connect.

Yes. Each ad account shared to a client counts as one data source.

Yes. Use unified cross-platform metrics to compare spend, clicks and conversions across TikTok, Facebook and Instagram in one report.

Jepto flags the connection and stops reporting stale numbers. Reconnecting takes one TikTok sign-in.

Related Articles

Connect to TikTok Ads

Learn how to connect TikTok data sources to Jepto. Step-by-step guide to link TikTok Ads for KPI Forecasting, Budget Tracking, Automation Jobs, and Anomaly Detection

Connect a data source

How to connect Google Ads, GA4, Search Console, Google Business Profile, paid social, BigQuery, and more to Jepto. One guide for every platform.

Fixing Data Source Connection Errors

Fix data source connection errors in Jepto with our troubleshooting guide. Learn to resolve account authentication, service permission issues, and reconnect Google, Facebook, and Microsoft platforms.

Get Started Today

Start asking your data smarter questions today. Connect your first data source in minutes.

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