Google Business Profile Reporting

Everything we pull from Google Business Profile

Jepto syncs location-level performance — how customers find and interact with each listing on Search and Maps.

Entities

Entity	What it contains
Location	The GBP location you connect (one per connection).
Date	Daily granularity for all time-series reporting.
Search query	Queries that showed your listing in search results.
Device	Desktop, mobile, or tablet.
Day of week	Performance broken down by day.
Platform	Google Search vs Google Maps impressions and actions.

Metrics & dimensions

Search impressionsMap impressionsSearch viewsMap views

Website clicksCall clicksDirection requestsBookingsFood orders

Review countAverage ratingNew reviews

Cross-source clicksCross-source impressionsCross-source spendCross-source CPCCross-source CPMCross-source CTRCross-source reachCross-source frequency

GBP data can lag by a few days from Google. Jepto syncs daily as new data becomes available. Pair location performance with Google Ads local campaigns for a complete local marketing view.

Prove local marketing ROI with location-level performance data

Reports, forecasts and alerts — built on the same live connection.

Location dashboards clients actually read

Roll up calls, directions, views and reviews across every location — or drill into a single store.

Explore reporting 

Manage profiles, not just report

Manage location profiles, photos, posts, and categories directly from Jepto.

Explore local listings 

Forecast clicks, calls and directions

Set monthly targets for customer actions and track progress location by location.

Explore KPI forecasting 

Catch listing issues fast

Alerts when views, calls or direction requests drop outside normal ranges — before the client notices.

Explore anomaly detection 

Read-only source

Query GBP without leaving the conversation

Query Google Business Profile metrics through natural language — no write-back.

Read-only analytics

Ask questions about connected locations

Use MCP to ask about views, calls, directions and reviews. Jepto maps your question to the right GBP dimensions and metrics.

Query views, clicks, calls and directions
Break down by location, device or platform
Track review volume and average rating
Compare location performance over time

schema()

Explore GBP entities, metrics and dimensions on connected locations.

data()

Query live location performance across views, actions and reviews.

actions()

Not available — this is a read-only source. No write-back actions are supported.

execute()

Not available — this is a read-only source. Jepto cannot modify data in the platform.

Setup

Connecting Google Business Profile

Sign in with a Google account that has access to the business locations.

1. Sign in with Google

Click Connect and authenticate with the Google account that manages your client's business locations.
2. Select locations

Choose which locations to include. Add additional connections for more business groups.
3. Share the connection to a client

Assign it to the relevant client so reports and forecasts can pull from it.
4. Start reporting

Up to 18 months of history is ready to report on, and stays up to date automatically.

The Google account you use to connect must maintain owner or manager access to the locations. If access is lost, syncing stops. Reconnect with a valid account to resume.

Read the setup guide

Frequently asked questions

Everything you need to know about Google Business Profile in Jepto.

1. Can I report on multiple locations in one dashboard?

Yes. Connect multiple locations and roll up performance across all of them, or filter to a single store.

2. How far back does the historical data go?

Up to 18 months of history is available to report on, from the moment you connect.

3. Does each location count towards my plan limits?

Each location connection shared to a client counts as one data source.

4. Can I manage listings from Jepto?

Yes. Use Local Listings to update profiles, photos, posts and categories — reporting and management on the same platform.

5. What happens if the connection breaks?

If the Google account loses access, Jepto stops syncing new data but keeps history already pulled. Reconnect with a valid account to resume.

Google Business Profile reporting

Track local visibility — search and map views, calls, direction requests, and reviews — for every client location.

Actions

Views

Call Rate

Actions and Views Trend

Actions by Type

Anomaly detected

Google Review rating

Everything we pull from Google Business Profile

Entities

Metrics & dimensions

Prove local marketing ROI with location-level performance data

Location dashboards clients actually read

Manage profiles, not just report

Forecast clicks, calls and directions

Catch listing issues fast

Query GBP without leaving the conversation

Ask questions about connected locations

Connecting Google Business Profile

1. Sign in with Google

2. Select locations

3. Share the connection to a client

4. Start reporting

Frequently asked questions

Get Started Today

Google Business Profile reporting

Track local visibility — search and map views, calls, direction requests, and reviews — for every client location.

Actions

Views

Call Rate

Actions and Views Trend

Actions by Type

Anomaly detected

Google Review rating

Everything we pull from Google Business Profile

Entities

Metrics & dimensions

Prove local marketing ROI with location-level performance data

Location dashboards clients actually read

Manage profiles, not just report

Forecast clicks, calls and directions

Catch listing issues fast

Query GBP without leaving the conversation

Ask questions about connected locations

Connecting Google Business Profile

1. Sign in with Google

2. Select locations

3. Share the connection to a client

4. Start reporting

Frequently asked questions

Get Started Today

Actions

Views

Call Rate

Actions and Views Trend

Actions by Type