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Microsoft Ads

Microsoft Ads reporting

Pull Bing and Microsoft Audience Network campaign performance into unified client reports.

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Microsoft Ads
120 fields · 5 entities · Full history
Daily sync
Reports Insights KPI Forecasting Budget Tracker

Clicks

Paid search clicks

2,410

Impressions

Search & audience impressions

612k

CTR

Click-through rate

1.35%

Clicks and Impressions Trend

Daily trend from Microsoft Ads

Clicks2,410
Impressions612k

Clicks by Campaign

Top campaigns · Microsoft Ads

Clicks2,410
Aug 12

Anomaly detected

An exception in Conversions has been detected.

Actual Negative Expected

On August 18 you had 42 conversions where we expected 680, which is 94% less than expected.

Aug 10

Microsoft Ads destination URL checker

Broken destination URLs detected on active ads.

2 ads are serving with destination URLs returning 404. Last checked Aug 12, 2026 6:40am.

CTR

Target: 1.6% CTR
Previous Period: 1.4% (Jul 1, 2026 – Jul 31, 2026)

Actual Prediction Target

Your MTD average is 0.95% and is -41% below your target of 1.6% CTR.

Conversions

Target: 900
Previous Period: 740 (Jul 1, 2026 – Jul 31, 2026)

Actual Prediction Target

Your MTD total is 620 (69%) and if you continue at the same rate you will finish at 870 vs target 900.

Monthly Account Budget

Target: $6,000

Spend Estimated Target Range

Your current spend is $4,820 (80%) and if you continue at the same average rate you will spend $6,900 (115%) by August 31.

Brand Campaign Budget

Target: $2,000

Spend Estimated Target Range

Your current spend is $1,380 (69%) and if you continue at the same average rate you will spend $1,960 (98%) by August 31.

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Everything we pull from Microsoft Ads

Jepto syncs core Microsoft Ads metrics — clicks, impressions, spend, conversions and impression share — at account, campaign, ad group and keyword level.

Entities

Entity What it contains
Account Account-level spend, conversions and impression share.
Campaign Type, status, budget and full performance history.
Ad group Performance and status within each campaign.
Keyword Match type, quality score and metrics for each keyword that served.

Metrics & dimensions

ClicksImpressionsCTRSpendAvg CPCAvg CPM
ConversionsConversion rateConversion valueCost per conversionRevenue
Impression shareLost IS (budget)Lost IS (rank)Top impression rate
Cross-source clicksCross-source impressionsCross-source spendCross-source CPCCross-source CPMCross-source CTRCross-source reachCross-source frequency
Microsoft Ads uses a unified schema in Jepto — metrics align with Google Ads field names where possible so you can build cross-platform reports without duplicate logic. Some Microsoft-specific metrics map to their closest unified equivalent.

Turn Microsoft Ads data into client-ready dashboards and alerts

Reports, pacing, forecasts and alerts — built on the same live connection.

Search reports alongside Google Ads

Compare Bing and Google search performance in one report using unified cross-platform metrics.

Explore reporting

Budget pacing across every account

Track Microsoft Ads spend against monthly budget alongside Google Ads and other platforms.

Explore budget tracking

Forecast clicks and conversions

Project where spend, clicks or conversions will land based on performance so far.

Explore KPI forecasting

Catch tracking breaks early

Monitor clicks, conversions and impression share for movement outside normal ranges.

Explore anomaly detection
Read-only source

Query Microsoft Ads without leaving the conversation

Query Microsoft Ads metrics and dimensions through natural language — no write-back.

Read-only analytics

Ask questions about connected microsoft ads accounts

Use MCP to ask about spend, delivery, conversions and efficiency. Jepto maps your question to the right Microsoft Ads dimensions and metrics.

  • Query spend, clicks and conversions
  • Break down by campaign, ad group or keyword
  • Compare with Google Ads using unified metrics
  • Inspect impression share and efficiency

schema()

Explore Microsoft Ads entities and unified metrics on the connected account.

data()

Query live Microsoft Ads performance across campaigns, ad groups and keywords.

actions()

Not available — this is a read-only source. No write-back actions are supported.

execute()

Not available — this is a read-only source. Jepto cannot modify data in the platform.

Setup

Connecting Microsoft Ads

Microsoft OAuth. One login can cover every ad account you manage.

  1. 1. Sign in with Microsoft

    Click Connect and authenticate with the Microsoft account that has access to your client's ad accounts.

  2. 2. Choose ad accounts

    Select which Microsoft Ads accounts to include.

  3. 3. Share the connection to a client

    Assign the connection to the relevant client so reports and forecasts can pull from it.

  4. 4. Start reporting

    Your account history is ready to report on, and stays up to date automatically.

Microsoft Ads metrics use Jepto's unified schema where possible. Field names may differ slightly from the native Microsoft Ads UI — check the coverage section for the full list.
Read the setup guide

Frequently asked questions

Everything you need to know about Microsoft Ads in Jepto.

Jepto maps Microsoft Ads metrics to unified field names shared with Google Ads, so you can build one report that works across both platforms without duplicate columns.

Your account history is available to report on from the moment you connect.

Yes. Each account shared to a client counts as one data source.

Yes. Keywords sync with match type, quality score and full metric history.

Jepto flags the connection and stops reporting stale numbers. Reconnecting takes one Microsoft sign-in.

Related Articles

Connect to Microsoft Ads

Learn how to connect Microsoft Ads data sources to Jepto. Step-by-step guide to link Microsoft Ads for KPI Forecasting, Budget Tracking, Automation Jobs, and Anomaly Detection

Microsoft Ads Data Source Metrics

Track and analyze your Microsoft Ads metrics to enhance your ad strategies using Jepto.

Microsoft Ads destination URL checker

Ensure your Microsoft Ads destination URLs are accurate and functioning correctly with Jepto.

Get Started Today

Start asking your data smarter questions today. Connect your first data source in minutes.

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