Paid search clicks
Search & audience impressions
Click-through rate
Daily trend from Microsoft Ads
Top campaigns · Microsoft Ads
An exception in Conversions has been detected.
On August 18 you had 42 conversions where we expected 680, which is 94% less than expected.
Broken destination URLs detected on active ads.
2 ads are serving with destination URLs returning 404. Last checked Aug 12, 2026 6:40am.
Target: 1.6% CTR
Previous Period: 1.4% (Jul 1, 2026 – Jul 31, 2026)
Your MTD average is 0.95% and is -41% below your target of 1.6% CTR.
Target: 900
Previous Period: 740 (Jul 1, 2026 – Jul 31, 2026)
Your MTD total is 620 (69%) and if you continue at the same rate you will finish at 870 vs target 900.
Target: $6,000
Your current spend is $4,820 (80%) and if you continue at the same average rate you will spend $6,900 (115%) by August 31.
Target: $2,000
Your current spend is $1,380 (69%) and if you continue at the same average rate you will spend $1,960 (98%) by August 31.
Jepto syncs core Microsoft Ads metrics — clicks, impressions, spend, conversions and impression share — at account, campaign, ad group and keyword level.
| Entity | What it contains |
|---|---|
| Account | Account-level spend, conversions and impression share. |
| Campaign | Type, status, budget and full performance history. |
| Ad group | Performance and status within each campaign. |
| Keyword | Match type, quality score and metrics for each keyword that served. |
Reports, pacing, forecasts and alerts — built on the same live connection.
Compare Bing and Google search performance in one report using unified cross-platform metrics.
Explore reporting Track Microsoft Ads spend against monthly budget alongside Google Ads and other platforms.
Explore budget tracking Project where spend, clicks or conversions will land based on performance so far.
Explore KPI forecasting Monitor clicks, conversions and impression share for movement outside normal ranges.
Explore anomaly detection Query Microsoft Ads metrics and dimensions through natural language — no write-back.
Read-only analytics
Use MCP to ask about spend, delivery, conversions and efficiency. Jepto maps your question to the right Microsoft Ads dimensions and metrics.
schema()
Explore Microsoft Ads entities and unified metrics on the connected account.
data()
Query live Microsoft Ads performance across campaigns, ad groups and keywords.
actions()
Not available — this is a read-only source. No write-back actions are supported.
execute()
Not available — this is a read-only source. Jepto cannot modify data in the platform.
Microsoft OAuth. One login can cover every ad account you manage.
Click Connect and authenticate with the Microsoft account that has access to your client's ad accounts.
Select which Microsoft Ads accounts to include.
Assign the connection to the relevant client so reports and forecasts can pull from it.
Jepto backfills full account history, then syncs daily.
Everything you need to know about Microsoft Ads in Jepto.
Jepto maps Microsoft Ads metrics to unified field names shared with Google Ads, so you can build one report that works across both platforms without duplicate columns.
Jepto backfills full account history on the first sync, then syncs daily.
Yes. Each account shared to a client counts as one data source.
Yes. Keywords sync with match type, quality score and full metric history.
Jepto flags the connection and stops reporting stale numbers. Reconnecting takes one Microsoft sign-in.
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