Jepto

FEATURES

Data Sources

Integrations

Pricing

Resources

Sign In

Try For Free

Facebook Ads

Facebook Ads reporting

Pull campaign, ad set and ad-level performance from Meta ad accounts into unified client reports.

See Pricing

Start Free Trial

Get your free 14-day trial

Facebook Ads
44 fields · 4 entities · Full history
Daily sync
Reports Insights KPI Forecasting Budget Tracker

Link Clicks

Outbound link clicks

3,280

Impressions

Ad impressions

842k

CTR

Link click-through rate

1.12%

Clicks and Impressions Trend

Daily trend from Facebook Ads

Link Clicks3,280
Impressions842k

Link Clicks by Campaign

Top campaigns · Facebook Ads

Link Clicks3,280
Aug 12

Anomaly detected

An exception in Purchases has been detected.

Actual Negative Expected

On August 18 you had 18 purchases where we expected 312, which is 94% less than expected.

Aug 10

Facebook Ads destination URL checker

Broken destination URLs detected on active ads.

3 ads are serving with destination URLs returning 404. Last checked Aug 12, 2026 7:15am.

Link CTR

Target: 1.8% CTR
Previous Period: 1.55% (Jul 1, 2026 – Jul 31, 2026)

Actual Prediction Target

Your MTD average is 1.05% and is -42% below your target of 1.8% CTR.

Purchases

Target: 420
Previous Period: 368 (Jul 1, 2026 – Jul 31, 2026)

Actual Prediction Target

Your MTD total is 298 (71%) and if you continue at the same rate you will finish at 410 vs target 420.

Monthly Account Budget

Target: $8,000

Spend Estimated Target Range

Your current spend is $6,420 (80%) and if you continue at the same average rate you will spend $9,180 (115%) by August 31.

Prospecting Ad Set Budget

Target: $3,200

Spend Estimated Target Range

Your current spend is $2,140 (67%) and if you continue at the same average rate you will spend $3,050 (95%) by August 31.

circle-4circle-3circle-1circle-2

Everything we pull from Facebook Ads

Jepto syncs the core Meta reporting metrics — delivery, engagement, conversions and cost — broken down by campaign, ad set, ad, placement and audience.

Entities

Entity What it contains
Account Account-level spend, reach and conversions rolled up across every campaign.
Campaign Objective, status, budget and full performance history.
Ad set Targeting, placement, budget and delivery within each campaign.
Ad Creative-level results with engagement and conversion metrics.

Metrics & dimensions

ImpressionsReachFrequencyCPMSpendAccount currencyDelivery statusObjective
ClicksCTRCPCLink clicksPost engagementsPage likesVideo viewsThruPlays
ConversionsConversion valueCost per conversionPurchase ROASLeadsAdd to cartInitiate checkoutLanding page views
Video playsVideo avg watch timeVideo p25Video p50Video p75Video p100
Cross-source clicksCross-source impressionsCross-source spendCross-source CPCCross-source CPMCross-source CTRCross-source reachCross-source frequency
Facebook Ads and Instagram Ads share the same Meta login. Connect once and share to clients as separate data sources. Building a calculated metric? Any field above can be combined into a custom formula field.

Turn Facebook Ads data into client-ready dashboards and alerts

Reports, pacing, forecasts and alerts — built on the same live connection.

Client reports that write themselves

Multi-source reports combining Facebook Ads with Google Ads, GA4 and more for full-funnel visibility.

Explore reporting

Budget pacing across every ad account

Track spend against monthly budget on each Facebook Ads account and get told mid-month when delivery is on course to overshoot.

Explore budget tracking

Forecast conversions before month end

Project where spend, leads or purchases will land based on performance so far, and see the gap to target while you can still close it.

Explore KPI forecasting

Catch a broken campaign the same day

Every Facebook Ads metric is monitored for movement outside its normal range, so a tracking break surfaces in hours rather than at reporting time.

Explore anomaly detection
Read-only source

Query Facebook Ads without leaving the conversation

Query Facebook Ads metrics and dimensions through natural language — no write-back.

Read-only analytics

Ask questions about connected facebook ads accounts

Use MCP to ask about spend, delivery, conversions and efficiency. Jepto maps your question to the right Facebook Ads dimensions and metrics.

  • Query spend, delivery and conversions
  • Break down by campaign, ad set, ad or placement
  • Compare efficiency metrics like CPC and ROAS
  • Blend with other connected sources in cross-platform questions

schema()

Explore Facebook Ads entities, metrics and dimensions on the connected account.

data()

Query live Meta ad performance across campaigns, ad sets and ads.

actions()

Not available — this is a read-only source. No write-back actions are supported.

execute()

Not available — this is a read-only source. Jepto cannot modify data in the platform.

Setup

Connecting Facebook Ads

Meta OAuth. One login can cover every ad account you manage.

  1. 1. Sign in with Meta

    Click Connect and authenticate with the Facebook account that has access to the ad accounts you manage.

  2. 2. Choose ad accounts

    Select which ad accounts to include. One login can cover every client you manage on Meta.

  3. 3. Share the connection to a client

    Assign the connection to the relevant client so reports and forecasts can pull from it.

  4. 4. Start reporting

    Your account history is ready to report on, and stays up to date automatically.

Facebook Ads and Instagram Ads use the same Meta authentication. If you already connected one, you can share the same login to the other. Anyone on your team can add, edit or remove connections.
Read the setup guide

Frequently asked questions

Everything you need to know about Facebook Ads in Jepto.

Yes. Both are Meta platforms and share the same OAuth connection. Connect once and assign ad accounts to clients as separate data sources.

Your account history is available to report on from the moment you connect.

Yes. Each ad account shared to a client counts as one data source.

Yes. Jepto syncs ad-level metrics so you can compare creative results within campaigns and ad sets.

Jepto flags the connection and stops reporting stale numbers. Reconnecting takes one sign-in and your reporting picks up where it left off.

Related Articles

Facebook Ads Fields

Get a comprehensive list of Facebook Ads fields available in Jepto. Understand how to utilize these fields for better ad performance tracking and optimization.

Facebook Ads Data Source Metrics

Understand and analyze Facebook Ads metrics to optimize your ad performance using Jepto.

Facebook Ads destination URL checker

Ensure your Facebook Ads lead to the correct destinations with Jepto's URL checker. Identify and fix broken links to improve ad performance.

Get Started Today

Start asking your data smarter questions today. Connect your first data source in minutes.

Reporting

Data Chat

Data Warehouse

Local Listings

Insights

Reviews

KPI Forecasting

Budget Tracking

Anomaly Detection

Automation

Agency Portfolio

Social Posts

Start Free Trial

Jepto Documentation

Jepto
Affiliate
Blog
Book a Demo
Solutions
SEO
PPC
Manager
Product
Feature Request
Changelog
Roadmap
Features
Anomalies
Automation
Data Warehouse
Integrations
Looker Studio
Slack
Zapier
Sitemap
Pricing
Help Center
How it works

© Jepto 2026. All rights reserved.

Terms of Service

—

Privacy Policy