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Claims

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Claims shows what AI platforms keep saying about your brand. The same point is often worded differently from one answer to the next, so Jepto groups those wordings into one claim. Open AI Visibility → Claims. Each row is one claim, with how many of your prompts it appears in, which platforms say it, and whether it conflicts with the business information you’ve given Jepto.

Claims is in beta. If the tab says Coming soon, claims aren’t available for that client yet.

Why it matters

Named and Cited tell you whether you’re in the answer. Claims tells you what the answer says once you’re in it. A platform can name you in every answer and still get your opening hours wrong, quote an old price, or say you don’t deliver when you do. Customers act on that description, and most never click through to check it.

Reading every answer to find those lines doesn’t scale. Claims does the reading for you and puts the statements that reach the most customers at the top.

How claims are built

Jepto reads every answer that names you and pulls out each statement it makes about you. Answers that don’t name you produce no claims.
Statements that mean the same thing are grouped into one claim, across prompts and platforms. The claim title is a short, neutral summary, not one platform’s wording.
Each statement is checked against your business information and knowledgebase in Jepto.

Claims are sorted into five sections. A section with no claims is hidden, and each section shows five claims per page.

Identity: what you are.
Capability: what you do or offer.
Audience: who you’re for.
Pricing: what you cost.
Limitations: where you fall short.

How to read the table

Limitations

ClaimCoverageAnswersEnginesAccuracyNo delivery4 of 69CPG✕

AnswersChatGPT ✕
“Homer’s Donuts doesn’t deliver, so you’ll need to visit the shop.”Perplexity
“There’s no delivery option.”References“Walk-in only, no delivery or online ordering…”
yelp.com“Order online for delivery across Springfield…”
homersdonuts.com Your site

Closes early on Sundays3 of 65CP!

UnpromptedAsked directly✓No conflict flagged!Some answers conflict✕Conflicts with your informationAn open claim. The answers say you don’t deliver, but your own site says you do, so the claim is marked as a conflict.

Claim is the summary of the point. Select the row to open the answers and references behind it.
Coverage is how many prompts the claim appears in, shown as “4 of 6”. The second number is how many of your prompts had at least one answer that named you in the date range.
Answers is how many answers made the claim. One prompt can produce several answers, one per platform per run.
Engines are the platforms that made the claim. Hover an icon for the name.
Accuracy is whether the claim conflicts with your business information.

Coverage: unprompted and asked directly

The Coverage bar has two parts. Hover it for the numbers.

The solid bar is prompts where the platform made the claim unprompted. The prompt didn’t ask about it.
The lighter bar is prompts that asked about it directly. A prompt such as “how much is a dozen at Homer’s Donuts” will always produce a pricing claim.

Unprompted claims rank higher, because they’re what a customer is told without asking. A limitation that appears unprompted in most of your prompts deserves attention before one that only appears when the prompt asks for drawbacks.

Accuracy

A tick means no conflict was flagged.
A warning means some answers conflict with your business information and others look consistent.
A cross means the claim conflicts with your business information.

A tick isn’t proof the claim is true. It means nothing you’ve saved contradicts it, including when your business information doesn’t cover the topic at all. The more complete your business information and knowledgebase, the more this column can catch.

Open a claim

Select a row to see two lists.

Answers shows up to six answers that made the claim, with the sentence quoted from each. Answers that conflict with your business information come first, then the most recent, with one per platform before any platform repeats. Select the platform name to read the full answer on Answers.

References shows the passages that support the claim, taken from the pages the platform cited in those answers. Select a passage to open the page with that text highlighted. Pages on a domain you own are listed first and marked Your site.

Only cited pages that contain the claim are listed. A page the platform cited for something else isn’t shown.
References are Jepto’s best match on the page. They aren’t proof the platform read that exact paragraph.
No identified source for the answer means the platform made the claim without citing a page that supports it.

Date range

Claims has its own date picker, shared with Competitors. The default is Last 12 months. A range picked on one tab applies to the other.

What to do with a claim

A claim that conflicts. Open References. If the passage is on your own site, fix the page. If it’s on someone else’s site, that’s the page to get corrected, or to outweigh with a clearer page of your own.
A claim with no reference on your site. The platform is describing you from other people’s pages. Publish a page that states the point plainly, then watch for it to appear in References.
An unprompted limitation. Read the answers. If it’s out of date, update the pages listed under References. If it’s true, you now know what customers are told before they visit.
A claim you want repeated. Check Engines. If only one platform says it, look at the pages it cites on Sources.

Claims that compare you with a named competitor also appear on Competitors, sorted by whether you came out weaker or stronger.

Troubleshooting

The tab says Coming soon. Claims aren’t available for that client yet. The other tabs aren’t affected.
No claims are listed. Claims only come from answers that name you. Check your brand name and other names in Settings, and that your prompts have run in the date range.
A claim still shows a conflict after you updated your business information. A claim is checked once, when its answer is read. Earlier claims keep their result. Answers from later runs are checked against the updated information.
A true claim is marked as a conflict. Something in your business information or knowledgebase contradicts it. Open the answer, find the detail that differs, and correct the saved information.
Coverage is lower than you expected. Coverage counts prompts, not answers. A claim made in ten answers to the same prompt still counts as one prompt.

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