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Branding

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Branding puts your own domain on the reports you share and your own address on the emails that deliver them. Both rely on DNS records you add at your domain provider — this guide covers which records Jepto gives you, where they go, and how to get them verified.

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What branding changes

A brand in Jepto controls three things:

Report URL — shared reports are hosted at your own address, e.g. reports.yourbusiness.com, instead of the default jep.to address.
Email sender address — report emails come from your domain, e.g. reports@yourbusiness.com, instead of report@jep.to.
Favicon and email template — the icon in the browser tab of a shared report, and the layout of the report email.

The URL and the sender address are the two parts that need DNS. Until the records verify, Jepto keeps working — reports fall back to the jep.to address and emails send from @jepto.com, where they're more likely to be filtered as spam.

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Before you start

You need access to the DNS settings for the domain you want to use — usually at your domain registrar or wherever the site's nameservers point. If someone else manages that, the drawer has a Need help? Email these instructions to someone technical link that sends them the records.

Branding is available on the Starter plan and above. Lower plans can use the built-in Jepto brand only.

You can also use a domain you don't host a website on. Most agencies use a subdomain of the client's domain, such as reports.clientdomain.com, which leaves the main site untouched.

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Step 1 — Create the brand

Go to Reports → Branding.
Click the + icon to add a brand.
Enter a Branding Name — this is just a label for your team.
Enter the Domain name, e.g. yourbusiness.com. This is used for both the report URL and the email sending domain.
Optionally enter a Report subdomain, e.g. reports, to host reports at reports.yourbusiness.com.
Click Create brand.

Jepto then generates the DNS records for that domain. Open the brand from the table to see them.

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Step 2 — Add the URL domain record

On the Domain Config tab you'll find URL Domain Records — a single CNAME that points your report URL at Jepto.

Copy the Host and Value using the copy icons.
In your DNS provider, add a CNAME record with that host and value.
Set the TTL to 3600 (1 hour).

Until this record verifies, shared reports keep using the default jep.to address.

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Step 3 — Add the email authentication records

On the Email Config tab, Email Authentication Records lists the DKIM CNAMEs that let Jepto send email as your domain. There is usually more than one, and all of them are required.

Copy each Host and Value pair.
Add each one as a CNAME record in your DNS.
Set the TTL to 3600 (1 hour).

While these are unverified, report emails send from @jepto.com and may be marked as spam.

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Step 4 — Verify setup

Back in the brand drawer, click Verify Setup. Each record shows its own status:

Pending — Jepto hasn't seen the record yet.
Verified — the record is live and correct.
Verification failed — a record was found but doesn't match.

DNS changes can take up to an hour to propagate, sometimes longer. If nothing has changed, wait and click Verify Setup again — you don't need to re-enter anything.

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Set the email sender address

Once the email records verify, set the address clients see. On the Email Config tab, type the part before the @ — reports, hello, whatever suits — and click Save Sender Address. The domain after the @ is fixed to the brand's sending domain.

You can send a test from the Email Template tab with Send a Test Email. If the domain isn't verified yet, the test still sends, but from the fallback address.

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Using the brand

Pick a brand when you share a report, or set one as the default for new reports from the row menu with Set as Default Branding. A brand can only be made the default once both its URL and email records are verified.

You can add a favicon on the Domain Config tab — a square PNG or ICO, at least 32×32 — and customize the report email on the Email Template tab. Neither depends on DNS.

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If something goes wrong

The record stays Pending. Most often the host was entered with the domain repeated. Many providers append the domain automatically, so entering reports.yourbusiness.com becomes reports.yourbusiness.com.yourbusiness.com. Check what your provider shows after saving and enter just the subdomain part if needed.

Verification failed. A record exists at that host but points somewhere else — usually an old A record or CNAME for the same subdomain. Remove the conflicting record, then verify again.

Some email records verify and others don't. All the DKIM records have to be present. Re-copy the missing ones straight from the drawer rather than retyping them.

Reports still open on jep.to. The URL record hasn't verified yet, or the report was shared before the brand was applied. Verify the domain, then check the brand selected on the report.

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FAQ

Do I need to move my website to Jepto?
‍No. The records only affect the subdomain you nominate. Your main site and its email are untouched.

Can I use the same domain for more than one brand?
‍Use one brand per domain. If you want different report URLs, give each brand its own subdomain.

Can each client have its own domain?
‍Yes — create a brand per client domain and assign it to that client. Each brand needs its own DNS records on that client's domain.

How long does verification take?
‍Usually minutes, up to an hour for DNS to propagate. Some providers are slower, so if the records are correct, leave it and check back.

What happens if I delete a brand?
‍Reports using it revert to the default Jepto address and sender. You can remove the DNS records afterwards.

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