Data Studio
Adrian Rayco
Web Designer
Starting prices from each vendor's own pricing page, how per-client, per-source, per-dashboard and flat pricing work, and what 10 and 25 clients cost on each tool.
Last updated: November 6, 2026. Agency reporting software costs $0 to about $700 a month to start. The real gap shows as you grow, because each tool charges by something different: clients, data sources, dashboards or a flat tier. For a 25-client agency, the monthly bill runs from about $150 to over €699. Google Data Studio (formerly Looker Studio) is the only free option, but you pay for connectors and staff time instead.
Below are the starting prices from each vendor's own pricing page, how each pricing model works, and what 10 and 25 clients cost on each tool.
Jepto has the lowest paid entry price at $10 a month, with unlimited clients on every plan; Data Studio is free to use. Every price below is the vendor's own published starting price, checked November 6, 2026.
| Tool | Starting price / month | Priced by | What's included |
|---|---|---|---|
 JeptoUnlimited clients | $10Starter $99 · ~20% less yearly | Per data source | Unlimited clients. Starter: 25 data sources, 50 KPIs, 1,000 AI credits. Extra sources $10 per 10. |
 Data Studioformerly Looker Studio | $0Pro tier priced per user | Free | Google connectors free. Partner connectors sold by third parties. |
 AgencyAnalytics | $20 / clientbilled annually | Per client | Volume discount from 25 clients. |
 Whatagraph | €699Max · billed annually only | Flat tier | From 50 sources, unlimited users and reports. |
 DashThis | $54$44 billed yearly | Per dashboard | 3 dashboards. 10 for $164, 25 for $324. |
 Databox | $99Agency · free plan available | Per data source | Agency: 20 sources, plus 5 per account pack. |
 Swydo | $6910% less yearly | Per data source | 10 sources, then $4.50 each (11 to 100). |
 Funnel | $300Starter · billed annually | Tier + connectors | 117 connectors. Agency pricing on request. |
Monthly billing where offered. Click a tool to open its pricing page. Checked Nov 6, 2026.
The pricing model decides how fast your bill grows, more than the starting price does.
Per client
Every new client adds a fee, so the bill grows in a straight line. AgencyAnalytics works this way.
Per data source
Every connected account adds a fee, and clients are unlimited. A client on five channels costs five times one on a single channel. Jepto ($1 per extra source), Swydo ($4.50) and Databox work this way.
Per dashboard
You buy packs of dashboards, usually one per client. Outgrow a pack and you jump a plan: $164 to $324 on DashThis.
Flat tier
One price for a bundle of data sources. Outgrow it and you jump to the next plan or buy credits. Whatagraph Max starts at €699 for 50 sources.
At 25 clients, Jepto costs $149 a month, against $500 on AgencyAnalytics and over €699 on Whatagraph. We assume each client has 3 data sources (for example Google Ads, GA4 and Meta Ads), so 30 sources for 10 clients and 75 for 25. Prices use monthly billing where the vendor offers it (AgencyAnalytics and Whatagraph only list annual billing). Jepto has no client limit: its price depends only on data sources, so a client with one source costs less than one with five.
JeptoUnlimited clients$149Funnelfrom $300DashThis$324Swydo$362Databox$374AgencyAnalytics$500Whatagraph>€699Monthly cost for 25 clients with 3 data sources each (75 sources). Jepto has no client limit; only the source count sets its price. Data Studio is $0 plus connectors and about 25 hours a month building reports. Whatagraph Max covers 50 sources, so 75 needs a quote.
| Tool | 10 clients30 sources | 25 clients75 sources | How we worked it out |
|---|---|---|---|
| JeptoUnlimited clients | $109 | $149 | No client limit. Price depends only on data sources: Starter (25) + $10 per extra 10 sources |
| Data Studio | $0 + connectors | $0 + connectors | Plus 10 and 25 hours a month building reports |
| AgencyAnalytics | $200 | $500 | $20 × clients, billed annually; 25+ client discount not published |
| Whatagraph | €699 | Quote | Max includes 50 sources, billed annually |
| DashThis | $164 | $324 | Professional (10 dashboards), Business (25) |
| Databox | $149 | $374 | Agency $99 + $25 per 5-source pack |
| Swydo | $159 | $362 | $69 + $4.50 per source above 10 |
| Funnel | from $300 | from $300 | Starter, billed annually; agency pricing on request |
Google Data Studio (formerly Looker Studio) costs nothing to use, but an agency still pays in two ways: connector fees and staff time.
What 25 clients really cost each month
Example: 1 hour per report at $50/hour
Data Studio$1,250+Jepto$149Illustration with example numbers. Your hours, rates and connector fees will differ.
Jepto, with unlimited clients, covers those 25 clients (75 data sources) for $149 a month, and its AI builds the reports and writes the summaries. See what your client count costs on Data Studio alternatives, or every plan on Jepto pricing.
Pick the model that grows slowest with the way your agency grows.
Most tools offer a 14-day free trial. Test two of them on one real client report before you commit.
See what Jepto Reporting would cost your agency: start a 14-day free trial, or compare Jepto with Data Studio.
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