Last updated: 27 July 2026. This AI Policy explains how Jepto Pty Ltd (“Jepto”, “we”, “our” or “us”) uses artificial intelligence in the Jepto Service, how data is handled in that context, and your responsibilities. It forms part of your agreement with us, together with our Terms of Service and Privacy Policy. If you do not agree with this AI Policy, you must not use AI features of the Jepto Service.
Jepto uses artificial intelligence (“AI”) within the Jepto application, website, and related services (together, the “Jepto Service”) to help you analyse marketing data, generate and edit reports and charts, power conversational assistants such as Data Chat, and streamline workflows. This AI Policy applies to AI features available today and to AI features we add later, unless we publish a material update. It is an operating policy of the Jepto Service and forms part of your agreement with us, together with our Terms of Service (https://www.jepto.com/terms) and Privacy Policy (https://www.jepto.com/privacy).
• AI runs when you (or an authorised member of your account) use an AI feature — for example by submitting a prompt, requesting generation or editing, or otherwise taking a deliberate action in the product. • Jepto does not use your customer content to train Jepto’s own foundation models. • To generate a response, prompts and necessary context may be sent to third-party AI providers that process data under their agreements with us. • You own AI-generated outputs produced for your account (subject to third-party rights in data you connect). Jepto processes that content to provide and secure the Jepto Service. • You are responsible for reviewing AI outputs before relying on them — especially before sharing them with clients or making business decisions. • Where the product allows, account administrators may disable certain AI features. Other AI capabilities may remain part of your plan. Contact Support for options available on your subscription.
Jepto may offer AI-powered functionality across the Jepto Service, including without limitation: • Data Chat and other conversational AI assistants; • AI-assisted report and chart creation and editing; • AI-assisted analysis, summaries, and related insights; • embeddings and memory used to improve continuity of AI features; • Slack or other surfaces where Jepto AI is offered; and • similar AI features we introduce over time. AI functionality is designed to assist productivity and analysis. It does not replace your professional judgement.
Inputs: When you use an AI feature, Jepto may process prompts and instructions you submit; files you attach, upload, or select for that request; and relevant connected marketing and analytics context already authorised for your account and client scope. Only data needed to fulfil the AI request (and to operate the Jepto Service securely) is processed for that purpose. Processing purposes: We use AI-related inputs and outputs to provide the requested AI feature; protect the Jepto Service (including security, abuse prevention, and troubleshooting); measure and bill AI usage (including AI credits where applicable); and operate and improve the reliability and quality of the Jepto Service. We do not use your customer content to train Jepto’s own foundation models. Personal data in prompts or connected context is handled under our Privacy Policy (https://www.jepto.com/privacy). Storage: Inputs and outputs may be stored in the Jepto Service under ordinary Platform practices — for example chat history, generated reports, cards, and related account data — as described in our Privacy Policy. Staff access: Jepto personnel do not routinely read the content of your AI prompts or outputs. Access is limited to what is reasonably necessary to provide support, maintain security, investigate abuse or incidents, and operate the Jepto Service.
Jepto uses third-party AI and machine-learning providers to power AI features. These may include large language model and inference providers operated on cloud platforms (including services such as AWS Bedrock) and other enterprise LLM APIs. We may change providers from time to time. The product interface or documentation may identify models available to you; this policy does not list every model, because that catalog changes as we improve the Service. When an AI feature is used, relevant prompts and context may be transmitted to these providers so they can return a result. Their processing is subject to our agreements with them and to our Privacy Policy and subprocessors practices. Provider practices (including retention and training defaults) can vary by provider and product tier; we select enterprise arrangements appropriate for a B2B service, but we do not claim that no personal data can ever appear in a prompt you submit, or that every provider retains nothing in all circumstances.
AI outputs may be incomplete, inaccurate, outdated, or otherwise unsuitable for your purpose. You — and, where applicable, your organisation — are solely responsible for reviewing AI-generated content before you rely on it, publish it, share it with clients, or use it to make decisions. Jepto is not responsible for decisions made solely on the basis of AI-generated content. AI features are supplemental tools within the broader Jepto Service.
Subject to any third-party rights in underlying data you connect to the Jepto Service, you own the AI-generated content produced for your account through AI features. Jepto and its licensors retain all right, title, and interest in and to the Jepto Service, including our software, orchestration, templates, system prompts we provide, models we configure, and the Jepto brand. You grant Jepto a limited licence to host, process, transmit, display, and otherwise use your inputs and AI outputs solely as needed to provide, secure, support, and improve the reliability of the Jepto Service, consistent with our Terms of Service and Privacy Policy.
Your use of AI features is subject to our Terms of Service (https://www.jepto.com/terms), including acceptable use rules, and to this AI Policy. Without limiting those terms, you must not use AI features to: • engage in unlawful, harmful, deceptive, abusive, or discriminatory activity; • attempt to extract model weights, underlying systems, or system prompts at scale, or to reverse engineer AI components of the Jepto Service except as permitted by law; • circumvent AI credit limits, rate limits, or other usage controls; • upload or process special categories of personal data (or other sensitive data) that you are not permitted to process under applicable law; or • violate the rights of others or the terms and policies of connected platforms (including, for example, Google, Meta, or Slack). We may suspend or terminate access to AI features or the Jepto Service for violations, as described in our Terms of Service.
When you use AI features, you must also comply with the applicable usage, content, and related policies of the third-party AI providers that power those features from time to time (for example policies published by Anthropic, OpenAI, Google, Amazon, and other providers we use). Failure to comply with those policies may result in suspension or termination under our Terms of Service.
To the maximum extent permitted by law, AI features are provided “as is” and “as available”. Jepto disclaims all warranties of any kind, whether express, implied, statutory, or otherwise, including warranties of merchantability, fitness for a particular purpose, accuracy, completeness, reliability, and non-infringement, in relation to AI features and AI-generated content. Jepto does not warrant that AI outputs will be correct, complete, current, or suitable for any particular use. You use AI features at your own discretion and risk. Except as required by non-excludable law (including rights that cannot be excluded under the Australian Consumer Law where they apply), Jepto’s liability in connection with AI features is subject to the same limitations and exclusions set out in our Terms of Service, including exclusions of indirect, special, incidental, and consequential loss, and the overall liability cap based on fees paid and payable in the twelve (12) months preceding the claim. AI functionality is a supplemental part of the Jepto Service. We may modify, suspend, or discontinue AI features at any time. Nothing in this AI Policy excludes or limits liability that cannot lawfully be excluded or limited.
We may update this AI Policy from time to time. We will post the updated policy on this page with a revised “Last updated” date and, where appropriate, notify you by email or in-product notice. Your continued use of AI features after an update takes effect constitutes acceptance of the updated AI Policy. If you have questions about this AI Policy, please email help@jepto.com.
1. Terms of Service — https://www.jepto.com/terms 2. Privacy Policy — https://www.jepto.com/privacy 3. Cookie Policy — https://www.jepto.com/cookies 4. GDPR Data Protection Addendum — available via our Terms for applicable EU users, or on request at help@jepto.com
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