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Improvement

May 27, 2021

KPI Facebook Ads Advanced Settings
KPI Facebook Ads Advanced Settings

We have added support for Facebook's new attribution settings in Facebook Ads KPIs that are in response to Apple's new cookie policy in iOS 14.5.

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New

May 12, 2021

Google Search Console Pipeline
New

March 4, 2021

Data Warehouse
Data Warehouse

Store your data for better reporting and historical reference. We handle the whole data engineering process, so you can focus on reports and analytics.

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Improvement

March 3, 2021

Status Filter and Sorting
Status Filter and Sorting

Create the perfect layout for you with sorting and filtering. Each feature has a range of options that are available and can also be combined with Client (label) filtering.

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New

February 15, 2021

Sampling Warning
Sampling Warning

When utilizing Google Analytics data to track a KPI it's important to understand if sampling is present to know how precise the data is. With this update you now have a quick visual indicator to tell if the data is sampled.

To ensure that KPIs are accurate as possible all data is fetched with an anti-sampling approach, but in occasions where sampling does occur you will know.

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New

February 12, 2021

KPI Seasonal Trends
KPI Seasonal Trends

Utilize the power of Machine Learning with new Seasonal trends. These charts provide insight to the Weekly and Yearly seasonality of your KPIs, allowing you to better understand variations in performance.

Each forecast utilizes these seasonal trends to predict a daily value that takes into consideration previous years data and the current trend.

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New

December 16, 2020

Search Console Activity
Search Console Activity

Monitor any metric in Search Console over any time period. Create rolling Weekly, Monthly or custom time period checks to look for movement in your rankings. With full filtering control, you never need to worry about repetitive data analysis, just set up an automation job and have it check you data every day.

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New

December 10, 2020

Automation Job — Microsoft Ads destination URL checker
Automation Job — Microsoft Ads destination URL checker

We now also support Microsoft Ads for destination URL checking.

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New

December 9, 2020

Automation Job — Facebook Ads destination URL checker
Automation Job — Facebook Ads destination URL checker

Building on top of our Google Ads destination URL Automation Job, we have added support for Facebook Ads.

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New

December 8, 2020

Automation Job — Google Ads destination URL checker
Automation Job — Google Ads destination URL checker

Prevent poor landing page experiences by constantly monitoring your destination URLs. This Automation Job pulls all of your URLs and checks them for status code errors and/or specific text on the page.

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Improvement

November 19, 2020

Rolling Average
Rolling Average

This update allows you to adjust the rolling average time window for Calculated metrics so that you can take a short or longer view for the prediction.

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New

November 9, 2020

Microsoft Ads KPIs
Microsoft Ads KPIs

Bing Ads or as it's now known, Microsoft Ads, is a platform that is growing in some sectors, and therefore we have included this as a data source for KPIs. This inclusion is one more step towards our aim of centralizing marketing data to save time and reduce complexity. As with all KPI data source, forecasting and calculated metrics are supported.

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New

November 5, 2020

Microsoft Ads Budgets
Microsoft Ads Budgets

Having all of your Advertising platforms spend data together is crucial to increase efficiency of Budget management, which is why we are happy to announce support for Microsoft Ads (formerly known as Bing Ads).

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New

October 30, 2020

Google Sheets KPIs
Google Sheets KPIs

We are excited to announce that we now have an integration with Google Sheets. This will allow you to track KPIs across any data source that we don't have a native connection for and give you complete flexibility whilst utilizing the same prediction algorithm as used with other data sources.

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New

September 30, 2020

KPI Insights
KPI Insights

Yearly seasonality plays a role in reaching your KPIs, so we are now going to be creating Insights from our Machine Learning prediction algorithm when your KPIs are due to see the highest or lowest fluctuation in seasonality.

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New

September 22, 2020

Comments and Notes
Comments and Notes

Comments are a useful way to communicate with other team members, document change requests from Client discussions or changes in strategy or direction. You can add a comment to any KPI, Budget or Insight from within the App or from a Slack notification.

To give you complete flexibility, there is also an option to save a comment as Note. This can then be utilized for creating business logic such as pulling in only Notes to your Data Studio reports.

By saving Comments and Notes as you receive notifications you will be able to speed up the reporting process and have better team collaboration. Check out the documentation for more examples on how Comments and Notes can be used.

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New

September 21, 2020

Jepto Affiliate Program
Jepto Affiliate Program

We have been growing steadily thanks to the Marketing community spreading the word, and we want to reward those who are actively promoting Jepto. So today we are officially launching our affiliate program where you can get paid for referring Jepto.

All you need to do is sign up and add your unique link to your website, social media posts or newsletter. We'll take care of the tracking and let you know when a user clicks on your link and becomes a Jepto customer.

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Improvement

September 2, 2020

Filter Campaigns on Budgets
Filter Campaigns on Budgets

When creating a Budget you often only want to include certain campaigns, however manually assigning campaigns is time-consuming as your Ads account gets updated with new campaigns. This is where dynamic filters are handy. You can filter based on campaign names containing or not containing text, or utilize your account Labels. They can even be used together for complete control.

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New

August 31, 2020

Notification Preferences
Notification Preferences

If you would like to disable the automatic Weekly and Monthly summary emails you can now do this in the preferences section of your User profile.

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Improvement

August 31, 2020

Google & Facebook Conversion metrics
Google & Facebook Conversion metrics

To support fine grain control over conversion KPIs, we are now supporting individual conversion metrics in Google Ads and Facebook Ads. To enhance the reporting we have also made available a CPA for each conversion type.

Two other metrics have also been added to Facebook metrics. 'Purchase ROAS', which utilizes the omni purchase conversion value and 'Website Purchase ROAS' which uses the website purchase conversion value from the Facebook pixel.

By pairing these new conversion metrics with the Ads campaign filter (With name and/or labels filtering support) you have the full flexibility of tracking conversions across your account. For example, you can create specific KPIs for your brand campaigns and separate dedicated KPIs for product or service level campaigns.

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Improvement

August 26, 2020

Filtering Search Console keyword movement
Filtering Search Console keyword movement

When monitoring for movements in organic keyword position, there can often be a lot of fluctuation that makes notifications less helpful. To help ensure that your Insights are always meaningful you can now apply additional filtering on keyword movement based upon the keywords or Clicks/Impressions/CTR values.

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New

August 19, 2020

Insights Bulk Actions
Insights Bulk Actions

Taking action on multiple Insights at once can now be done with the new Bulk Actions menu. Choose between selecting individual or all Insights, with the added option of taking action on related Insights (Insights that have been created by the same Job). This is part of a major upgrade to Insights which is now able to update in real-time, so teams will always have the latest status of their Insights when multiple users are logged in at once.

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New

July 30, 2020

Facebook Ads KPIs
Facebook Ads KPIs

Facebook's metrics are now available for tracking and forecasting. All the usual functionality of tracking cumulative and calculated metrics is included, and you can pull all of this into Data Studio for custom reports.

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Improvement

July 14, 2020

Smart campaigns
Smart campaigns

Support for Google Ads Smart campaigns has been added for our Machine Learning Google Ads KPI predictions and Budget tracking.

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Improvement

July 13, 2020

Budgets in Data Studio
Budgets in Data Studio

All of your Budget data is now available for custom reporting for Clients or stakeholders with this update to the Data Studio connector. A Budget reporting template is available to get you up and running quickly.

To get access to the new fields, please refer to this article on how to add them to your reports.

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Improvement

June 24, 2020

New fields for Data Studio
New fields for Data Studio

With the addition of Google Ads KPIs, we have introduced some new fields for displaying data when tracking a calculated metric. The new fields will allow you track metrics that are measured by taking two metrics and then calculating an average over a period of time.

For example CPA (Cost Per Acquisition or as it is called in the Google Ads interface, Cost / Conv.) is measured over a period of time, and therefore we provide both a daily prediction and track the progress of the period to date. To increase the accuracy of estimating the EoM result of your KPI we provide a moving/rolling average of the past 30 days, which is customizable and used for the status.

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New

June 22, 2020

Google Ads KPIs
Google Ads KPIs

Introducing Google Ads KPIs. With this update you can track a variety of different Google Ads metrics with Machine Learning forecasts.

When tracking a calculated metric (Avg. CPC, Cost Per Conversion, etc.) you also get a configurable rolling average for understanding both daily and end of the period projections.

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New

June 22, 2020

Google Ads Campaign Filtering
Google Ads Campaign Filtering

KPIs in Google Ads often requires only a subset of campaigns, such as brand campaigns or retargeting. This update will allow you to select Campaigns by using text filters on the name or labels. This will be applied to Google Ads budgets in an upcoming release.

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Improvement

June 11, 2020

Disconnect unused Connections
Disconnect unused Connections

You can now remove Google or Facebook connections that are not linked to active Clients.

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Improvement

June 11, 2020

Remove Client Connection
Remove Client Connection

Client connections can be removed if no active Jobs (KPIs, Budgets, Anomalies or Automations) are linked.

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Improvement

May 22, 2020

KPI Auto generated Titles are now shorter
KPI Auto generated Titles are now shorter

KPI Auto generated titles now use MoM, WoW and YoY when a percentage comparison is chosen as the target. This update will make Titles shorter and adhere to common conventions.

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New

April 20, 2020

Facebook as a source for Budget Tracking
Facebook as a source for Budget Tracking

Track Advertising spend from Facebook Campaigns against a set Budget and send notifications via email or slack to report on progress.

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New

April 1, 2020

Weekly and Monthly Summary Emails
Weekly and Monthly Summary Emails

Tracking progress and keeping across performance is now even easier with Weekly and Monthly summary emails. They provide a recap of your accounts KPIs, Budgets and Insights, so you can get a full overview in a minute.

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New

March 2, 2020

Google Data Studio connector
Google Data Studio connector

Take your reporting to the next level with your KPI predictive forecasts and Insights generated from Anomalies and Automations.

You can access the Google Data Studio connector here.

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New

February 13, 2020

Automation Job — Google Ads Change history
Automation Job — Google Ads Change history

This job is for managers or internal compliance for ensuring Google Ads accounts are being maintained. Get an alert when campaigns haven’t been updated in X days.

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New

January 9, 2020

Automation Job — Google My Business Automation
Automation Job — Google My Business Automation

Get notifications when someone suggests an edit on your GMB listing or a new question/answer has been added.

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New

December 9, 2019

Automation Job — Google Search Console Keyword Tracker
Automation Job — Google Search Console Keyword Tracker

Track your keyword movements in Search console by position direction or when it enters/leaves a set position.

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New

October 14, 2019

Zapier Connector
Zapier Connector

Instantly connect Jepto to any of the other 2,000+ Apps you are using and create customized workflows to be more efficient, or enhance your existing workflows.

See the Zapier integration here: https://zapier.com/apps/jepto/integrations

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New

September 17, 2019

Anomaly Detection
Anomaly Detection

Utilizing a Machine Learning algorithm, with configurable sensitivity settings, you can be notified about any unusual events.

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New

June 3, 2019

Private Beta
Private Beta

We have opened a private Beta period running from June to October.

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New

May 22, 2019

Advertising Budget Spend Tracker
Advertising Budget Spend Tracker

An important, yet cumbersome and mundane part of running marketing campaigns is tracking your ad spend. With Budget Tracker you get an intelligent and intuitive way of ensuring that you stay on track.

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New

May 13, 2019

Key Performance Indicator (KPI) Management
Key Performance Indicator (KPI) Management

Set and track your KPIs with Machine Learning helping you to forecast future results, so you can understand the likelihood of meeting targets, and adjust accordingly.

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New

May 2, 2019

Client Portfolio
Client Portfolio

As your Marketing Agency grows, the time available to keep tabs on all clients and their goals diminishes. With Portfolio, you can get a complete picture of the health of your portfolio and focus on what needs attention.

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New

April 30, 2019

Closed Beta MVP
Closed Beta MVP

We are launching our MVP to a select group of Agencies and Businesses to gather feedback and set the roadmap.

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