Building on top of our Google Ads destination URL Automation Job, we have added support for Facebook Ads.
Prevent poor landing page experiences by constantly monitoring your destination URLs. This Automation Job pulls all of your URLs and checks them for status code errors and/or specific text on the page.
Bing Ads or as it's now known, Microsoft Ads, is a platform that is growing in some sectors and therefore we have included this as a data source for KPIs. This inclusion is one more step towards our aim of centralising marketing data to save time and reduce complexity. As with all KPI data source, forecasting and calculated metrics are supported.
Having all of your Advertising platforms spend data together is crucial to increase efficiency of Budget management, which is why we are happy to announce support for Microsoft Ads (formerly known as Bing Ads).
We are excited to announce that we now have an integration with Google Sheets. This will allow you to track KPIs across any data source that we don't have a native connection for and give you complete flexibility whilst utilising the same prediction algorithm as used with other data sources.
Yearly seasonality plays a role in reaching your KPIs, so we are now going to be creating Insights from our Machine Learning prediction algorithm when your KPIs are due to see the highest or lowest fluctuation in seasonality.
Comments are a useful way to communicate with other team members, document change requests from Client discussions or changes in strategy or direction. You can add a comment to any KPI, Budget or Insight from within the App or from a Slack notification.
To give you complete flexibility, there is also an option to save a comment as Note. This can then be utilised for creating business logic such as pulling in only Notes to your Data Studio reports.
By saving Comments and Notes as you receive notifications you will be able to speed up the reporting process and have better team collaboration. Check out the documentation for more examples on how Comments and Notes can be used.
We have been growing steadily thanks to the Marketing community spreading the word and we want to reward those who are actively promoting Jepto. So today we are officially launching our affiliate program where you can get paid for referring Jepto.
All you need to do is signup and add your unique link to your website, social media posts or newsletter. We'll take care of the tracking and let you know when a user clicks on your link and becomes a Jepto customer.
If you would like to disable the automatic Weekly and Monthly summary emails you can now do this in the preferences section of your User profile.
To support fine grain control over conversion KPIs, we are now supporting individual conversion metrics in Google Ads and Facebook Ads. To enhance the reporting we have also made available a CPA for each conversion type.
Two other metrics have also been added to Facebook metrics. 'Purchase ROAS', which utilises the omni purchase conversion value and 'Website Purchase ROAS' which uses the website purchase conversion value from the Facebook pixel.
By pairing these new conversion metrics with the Ads campaign filter (With name and/or labels filtering support) you have the full flexibility of tracking conversions across your account. For example you can create specific KPIs for your brand campaigns and separate dedicated KPIs for product or service level campaigns.
When monitoring for movements in organic keyword position, there can often be a lot of fluctuation that makes notifications less helpful. To help ensure that your Insights are always meaningful you can now apply additional filtering on keyword movement based upon the keywords or Clicks/Impressions/CTR values.
Taking action on multiple Insights at once can now be done with the new Bulk Actions menu. Choose between selecting individual or all Insights, with the added option of taking action on related Insights (Insights that have been created by the same Job). This is part of a major upgrade to Insights which is now able to update in real-time, so teams will always have the latest status of their Insights when multiple users are logged in at once.
Facebook metrics are now available for tracking and forecasting. All of the usual functionality of tracking cumulative and calculated metrics is included and you can pull all of this into Data Studio for custom reports.
Support for Google Ads Smart campaigns has been added for our Machine Learning Google Ads KPI predictions and Budget tracking.
All of your Budget data is now available for custom reporting for Clients or stakeholders with this update to the Data Studio connector. A Budget reporting template is available to get you up and running quickly.
To get access to the new fields, please refer to this article on how to add them to your reports.
With the addition of Google Ads KPIs, we have introduced some new fields for displaying data when tracking a calculated metric. The new fields will allow you track metrics that are measured by taking two metrics and then calculating an average over a period of time.
For example CPA (Cost Per Acquisition or as it is called in the Google Ads interface, Cost / Conv.) is measured over a period of time and therefore we provide both a daily prediction and track the progress of the period to date. To increase the accuracy of estimating the EoM result of your KPI we provide a moving/rolling average of the past 30 days, which is customisable and used for the status.
Introducing Google Ads KPIs. With this update you can track a variety of different Google Ads metrics with Machine Learning forecasts.
When tracking a calculated metric (Avg. CPC, Cost Per Conversion, etc.) you also get a configurable rolling average for understanding both daily and end of the period projections.
KPIs in Google Ads often requires only a subset of campaigns, such as brand campaigns or retargeting. This update will allow you to select Campaigns by using text filters on the name or labels. This will be applied to Google Ads budgets in an upcoming release.
Client connections can be removed if no active Jobs (KPIs, Budgets, Anomalies or Automations) are linked.
KPI Auto generated titles now use MoM, WoW and YoY when a percentage comparison is chosen as the target. This update will make Titles shorter and adhere to common conventions.
Track Advertising spend from Facebook Campaigns against a set Budget and send notifications via email or slack to report on progress.
Tracking progress and keeping across performance is now even easier with Weekly and Monthly summary emails. They provide a recap of your accounts KPIs, Budgets and Insights so you can get a full overview in a minute.
Take your reporting to the next level with your KPI predictive forecasts and Insights generated from Anomalies and Automations.
You can access the Google Data Studio connector here.
This job is for managers or internal compliance for ensuring Google Ads accounts are being maintained. Get an alert when campaigns haven’t been updated in X days.
Get notifications when someone suggests an edit on your GMB listing or a new question/answer has been added.
Track your keyword movements in Search console by position direction or when it enters/leaves a set position.
Instantly connect Jepto to any of the other 2,000+ Apps you are using and create customised workflows to be more efficient, or enhance your existing workflows.
See the Zapier integration here: https://zapier.com/apps/jepto/integrations
Utilising a Machine Learning algorithm, with configurable sensitivity settings, you can be notified about any unusual events.
An important, yet cumbersome and mundane part of running marketing campaigns is tracking your ad spend. With Budget Tracker you get an intelligent and intuitive way of ensuring that you stay on track.
Set and track your KPIs with Machine Learning helping you to forecast future results so you can understand the likelihood of meeting targets, and adjust accordingly.
As your Marketing Agency grows, the time available to keep tabs on all clients and their goals diminishes. With Portfolio you can get a complete picture of the health of your portfolio and focus in on what needs attention.
We are launching our MVP to a select group of Agencies and Businesses to gather feedback and set the roadmap.
