GMB Free GMB Pro Type Description

Local post search views

localPostViewsOnSearch

NumericInteger The number of times the local post was viewed on Google Search.

Local post call to action

localPostPhoneClicks

NumericInteger The number of times the call-to-action button was clicked on Google.

Local post call to action

postCallToAction

TextString The URL that users are sent to when clicking through the promotion.

Business Account

name

TextString Google identifier for this location in the form: accounts/{accountId}/locations/{locationId}

Store Code

storeCode

TextString External identifier for this location, which must be unique inside a given account. This is a means of associating the location with your own records.

Date

date

CalendarTimestamp Date represented in ISO 8601 extended format (hh:mm)

Direct searches

directSearches

NumericInteger The number of times resource was shown when searching for location directly

Location Name

locationName

TextString Location name should reflect your business's real-world name, as used consistently on your storefront, website, and stationery, and as known to customers.

Discovery searches

discoverySearches

NumericInteger The number of times the resource was shown as a result of a categorical search (for example, restaurant).

Chain (Brand) searches

brandedSearches

NumericInteger The number of times a resource was shown as a result of a search for the chain it belongs to, or a brand it sells.

Maps views

viewsOnMap

NumericInteger The number of times the resource was viewed on Google Maps.

Search views

viewsOnSearch

NumericInteger The number of times the resource was viewed on Google Search.

Direction actions

requestDirection

NumericInteger The number of times driving directions were requested.

Owner photo views

photosViewsMerchant

NumericInteger The number of views on media items uploaded by the merchant.

Customer photo views

photosViewsCustomers

NumericInteger The number of views on media items uploaded by customers.

N/A

postTopicType

TextString The topic type of the post: standard, event, offer, or alert.

N/A

postAlertType

TextString The type of alert the post is created for.

N/A

postOffer

TextString Additional data for offer posts.

N/A

followers

NumericInteger Total number of followers for the location

N/A

totalReviewCount

NumericInteger The total number of reviews in a location

N/A

locationAverageRating

NumericInteger The location's average rating

N/A

locationId

TextString Location ID

N/A

entityType

TextString Entity type

N/A

primaryCategory

TextString Category that best describes the core business this location engages in.

N/A

primaryPhone

TextString A phone number that connects to your individual business location as directly as possible.

N/A

additionalPhones

TextString Up to two phone numbers (mobile or landline, no fax) at which your business can be called, in addition to your primary phone number.

N/A

address

TextString A precise, accurate address to describe your business location.

N/A

additionalCategories

TextString Additional categories to describe your business.

N/A

websiteUrl

TextString A URL for this business.

N/A

regularHours

TextString Operating hours for the business.

N/A

specialHours

TextString Special hours for the business.

N/A

serviceArea

TextString Service area businesses provide their service at the customer's location.

N/A

locationKey

TextString A collection of keys that link this business to other Google properties, such as a Google+ page and Google Maps Places.

N/A

labels

TextString A collection of free-form strings to allow you to tag your business.

N/A

adWordsLocationExtensions

TextString Additional information that is surfaced in AdWords.

N/A

latlng

TextString User-provided latitude and longitude. When creating a location, this field is ignored if the provided address geocodes successfully.

N/A

openInfo

TextString Indicates the location other information

N/A

openInfoStatus

TextString A flag that indicates whether the location is currently open for business.

N/A

locationState

TextString A set of booleans that reflects the state of a location.

N/A

attributes

TextString Attributes for this location.

N/A

metadata

TextString Additional non-user-editable information.

N/A

languageCode

TextString The language of the location.

N/A

priceLists

TextString Describes your business in your own voice and shares with users the unique story of your business and offerings.

N/A

profile

TextString Describes your business in your own voice and shares with users the unique story of your business and offerings.

N/A

relationshipData

TextString All locations and chain related to this one.

N/A

websiteClicks

NumericInteger The number of times the website was clicked.

N/A

phoneClicks

NumericInteger The number of times the phone number was clicked.

N/A

totalPostViewsOnSearch

NumericInteger The number of times all local posts were viewed on Google Search

N/A

totalPostPhoneClicks

NumericInteger The total number of times the call to action button was clicked on Google.