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Frequently Asked Questions

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Clients

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Automation Jobs

Automation Jobs

Insights

Automation | Google Search Console

Google Search Console

Automation | Google Business Profile

Google Business Profile

Automation | Google Ads

Google Ads

Automation | Google Analytics

Google Analytics

Automation | Website

Website

Automation | Facebook Ads

Facebook Ads

Automation | Microsoft Ads

Microsoft Ads
KPI Management

KPI Management

KPI Management | Google Analytics

Google Analytics

KPI Management | Google Ads

Google Ads

KPI Management | Google Business Profile

Google Business Profile

KPI Management | Facebook Ads

Facebook Ads

KPI Management | Microsoft Ads

Microsoft Ads

KPI Management | Google Sheets

Google Sheets
Budget Tracking

Budget Tracking

Budget Tracking | Google Sheets

Google Sheets
Anomaly Detection

Anomaly Detection

Data Warehouse

Data Warehouse

Data Warehouse | Google Data Studio

Google Data Studio

Data Warehouse | BigQuery

Google BigQuery

Data Warehouse | Google Business Profile

Google Business Profile (Formerly Google My Business)

Data Warehouse | Google Search Console

Google Search Console

Data Warehouse | Facebook Ads

Facebook Ads
Settings

Settings

Integrations

Integrations

Integrations | Google Data Studio

Google Data Studio

Integrations | Slack

Slack

Integrations | Zapier

Zapier

Integrations | Make

Make
Comments

Comments

Comments | Slack

Slack
Extensions

Extension

Extension | Explorer

Branch Explorer
Add comment from Slack

Comments | Slack

Anomaly Algorithm

Anomaly Detection

Authentication

Integrations | Make

Budget Settings

Budget Tracking

Budget Status

Budget Tracking

Budget history

Budget Tracking

Connecting Zapier

Integrations | Zapier

Connecting to Slack

Integrations | Slack

Creating a Data Studio Report

Data Warehouse | Google Data Studio

Creating a Pipeline

Data Warehouse

Data Source Metrics

KPI Management | Google Ads

Data Source Metrics

KPI Management | Google Analytics

Data Source Metrics

KPI Management | Facebook Ads

Data Source Metrics

KPI Management | Microsoft Ads

Data Source Metrics

KPI Management | Google Business Profile

Data Studio Connector Fields

Integrations | Google Data Studio

Data Studio Parameters

Integrations | Google Data Studio

Editing a Pipeline

Data Warehouse

Facebook Ads Fields

Data Warehouse | Facebook Ads

Facebook Ads KPI

KPI Management | Facebook Ads

Facebook Ads destination URL checker

Automation | Facebook Ads

Free Connector to Data Warehouse field comparison

Data Warehouse | Google Business Profile

Getting Started

Frequently Asked Questions

Google Ads change history

Automation | Google Ads

Google Ads destination URL checker

Automation | Google Ads

Google Analytics change history

Automation | Google Analytics

Google BigQuery Permissions

Data Warehouse | BigQuery

Google Business Profile Fields

Data Warehouse | Google Business Profile

Google Business Profile Listing Answers

Automation | Google Business Profile

Google Business Profile Listing Questions

Automation | Google Business Profile

Google Business Profile Location Updates

Automation | Google Business Profile

Google Business Profile Reporting Timezone

Data Warehouse | Google Business Profile

Google Reviews

Automation | Google Business Profile

Google Search Console Fields

Data Warehouse | Google Search Console

Google Sheets for Budgets

Budget Tracking | Google Sheets

Google Sheets format

KPI Management | Google Sheets

Grant access to BigQuery data

Data Warehouse | Google Data Studio

How to create a Data Studio Report for Facebook

Data Warehouse | Google Data Studio

How to use Regex and Examples

Frequently Asked Questions

KPI Insight

Insights

KPI Seasonal Trends

KPI Management

KPI Status

KPI Management

KPI Target Settings

KPI Management

KPI history

KPI Management

Managed BigQuery

Data Warehouse | BigQuery

Microsoft Ads destination URL checker

Automation | Microsoft Ads

Page status checker

Automation | Website

Pipeline Extensions

Data Warehouse

Portfolio

Clients

Robots.txt change detection

Automation | Website

Rolling Average

KPI Management

Search Console Activity

Automation | Google Search Console

Add comment from Slack

Comments | Slack

Anomaly Algorithm

Anomaly Detection

Authentication

Integrations | Make

Budget Settings

Budget Tracking

Budget Status

Budget Tracking

Budget history

Budget Tracking

Connecting Zapier

Integrations | Zapier

Connecting to Slack

Integrations | Slack

Creating a Data Studio Report

Data Warehouse | Google Data Studio

Creating a Pipeline

Data Warehouse

Data Source Metrics

KPI Management | Google Ads

Data Source Metrics

KPI Management | Google Analytics

Data Source Metrics

KPI Management | Facebook Ads

Data Source Metrics

KPI Management | Microsoft Ads

Data Source Metrics

KPI Management | Google Business Profile

Data Studio Connector Fields

Integrations | Google Data Studio

Data Studio Parameters

Integrations | Google Data Studio

Editing a Pipeline

Data Warehouse

Facebook Ads Fields

Data Warehouse | Facebook Ads

Facebook Ads KPI

KPI Management | Facebook Ads

Facebook Ads destination URL checker

Automation | Facebook Ads

Free Connector to Data Warehouse field comparison

Data Warehouse | Google Business Profile

Getting Started

Frequently Asked Questions

Google Ads change history

Automation | Google Ads

Google Ads destination URL checker

Automation | Google Ads

Google Analytics change history

Automation | Google Analytics

Google BigQuery Permissions

Data Warehouse | BigQuery

Google Business Profile Fields

Data Warehouse | Google Business Profile

Google Business Profile Listing Answers

Automation | Google Business Profile

Google Business Profile Listing Questions

Automation | Google Business Profile

Google Business Profile Location Updates

Automation | Google Business Profile

Google Business Profile Reporting Timezone

Data Warehouse | Google Business Profile

Google Reviews

Automation | Google Business Profile

Google Search Console Fields

Data Warehouse | Google Search Console

Google Sheets for Budgets

Budget Tracking | Google Sheets

Google Sheets format

KPI Management | Google Sheets

Grant access to BigQuery data

Data Warehouse | Google Data Studio

How to create a Data Studio Report for Facebook

Data Warehouse | Google Data Studio

How to use Regex and Examples

Frequently Asked Questions

KPI Insight

Insights

KPI Seasonal Trends

KPI Management

KPI Status

KPI Management

KPI Target Settings

KPI Management

KPI history

KPI Management

Managed BigQuery

Data Warehouse | BigQuery

Microsoft Ads destination URL checker

Automation | Microsoft Ads

Page status checker

Automation | Website

Pipeline Extensions

Data Warehouse

Portfolio

Clients

Robots.txt change detection

Automation | Website

Rolling Average

KPI Management

Search Console Activity

Automation | Google Search Console

Choose article...
Integrations | Google Data Studio

Data Studio Connector Fields

Acknowledged
Type: Boolean
Description: When any User Acknowledges the Insight this is set to True

Budget Chart
Type: Image
Description: Image of the Jepto Chart (Note: Data Studio down scales quality)

Budget Currency
Type: Text
Description: Text of the currency used in the Budget

Budget Daily Target Average
Type: Text
Description: The amount you should spend on a daily basis to meet your target

Budget Days Elapsed
Type: Number
Description: The amount of days so far in the current budget period

Budget Days Remaining
Type: Number
Description: The amount of days remaining in the current budget period

Budget End Date
Type: Date (YYYYMMDD)
Description: Date of the end of the reporting period

Budget Estimate
Type: Number
Description: Calculation of the daily average of the period to date, projected forward to the Budget end date

Budget Estimated (Cumulative)
Type: Number
Description: Calculation of the daily average of the period to date, projected forward to the Budget end date. (Adjusted for Cumulative charts)

Budget Estimated Percent
Type: Percent
Description: Budget Estimate compared to your target as a percentage

Budget ID
Type: Text
Description: A 16 character alphanumeric System defined ID

Budget Name
Type: Text
Description: Auto generated name or custom name given to the Budget

Budget Pacing
Type: Number
Description: The amount you are above or below the target for the period to date

Budget Pacing Direction
Type: Text
Description: Value showing if your period to date pacing is above or below your target

Budget Source
Type: Text
Description: Data source of the Budget (Google Ads, Facebook Ads, etc.)

Budget Spend
Type: Number
Description: The amount you have spent

Budget Spend Average
Type: Number
Description: The daily average spent, over the period to date

Budget Spend Percent
Type: Percent
Description: The percentage you have spent compared to your target

Budget Start Date
Type: Date (YYYYMMDD)
Description: Date of the start of the reporting period

Budget Status
Type: Text
Description: Value of the Budget Status (On Track, Warning, Critical)

Budget Target Range Lower
Type: Number
Description: The lower limit of your daily threshold to be On Track

Budget Target Range Lower (Cumulative)
Type: Number
Description: The lower limit of your daily threshold to be On Track. (Adjusted for Cumulative charts)

Budget Target Range Upper
Type: Number
Description: The upper limit of your daily threshold to be On Track

Budget Target Range Upper (Cumulative)
Type: Number
Description: The upper limit of your daily threshold to be On Track. (Adjusted for Cumulative charts)

Client Name
Type: Text
Description: Client Name

Comment
Type: Text
Description: The comment text (Note: Formatting may be stripped)

Comment Date
Type: Date & Time
Description: When the comment was created

Comment Method
Type: Text
Description: How the comment was added (App, Slack, API or Zapier)

Comment Type
Type: Text
Description: Comment or Note

Date
Type: Date (YYYYMMDD)
Description: Date the Insight was created or data point of a KPI

Insight External ID
Type: Text
Description: A reference that can be used for linking external Project Management tools

Insight ID
Type: Text
Description: A 16 character alphanumeric System defined ID

Insight Reference
Type: Text
Description: A sequential numeric ID used to easily reference an individual Insight

Insight Report
Type: Text
Description: Information regarding the Insight (Note: Only available for Anomalies)

Insight Summary
Type: Text
Description: Top level summary of why the Insight was created

Insight Title
Type: Text
Description: Auto generated title of the Insight

Job Type
Type: Text
Description: Feature of the item (KPI, Budget, Anomaly, Automation)

KPI Actual
Type: Number
Description: Value of the KPI metric you are tracking for a Date

KPI Actual Percentage
Type: Percent
Description: Value achieved so far of your target

KPI Chart
Type: Image
Description: Image of the Jepto Chart (Note: Data Studio down scales quality)

KPI Currency
Type: Text
Description: Symbol of the currency used in the data source of the KPI

KPI End Date
Type: Date (YYYYMMDD)
Description: Date of the end of the reporting period

KPI ID
Type: Text
Description: A 16 character alphanumeric System defined ID

KPI Name
Type: Text
Description: Auto generated name or custom name given to the KPI

KPI Pacing
Type: Percent
Description: The amount you are above or below the target for the period to date

KPI Pacing Direction
Type: Text
Description: Value showing if your period to date pacing is above or below your target

KPI Period
Type: Text
Description: Period of time the KPI is calculated over

KPI Period Days Remaining
Type: Number
Description: Number of days left in the reporting period

KPI Period Days Remaining Percentage
Type: Percent
Description: Value representing the percentage of time left in the reporting period

KPI Period To Date Performance
Type: Number
Description: Daily value for Calculated metrics

KPI Prediction
Type: Number
Description: Value predicted by the Machine Learning algorithm for a Date

KPI Prediction (Cumulative)
Type: Number
Description: Value predicted by the Machine Learning algorithm for a Date

KPI Prediction Percentage
Type: Percent
Description: Predicted value at the end of the reporting period

KPI Rolling Average Percentage
Type: Percent
Description: Rolling average compared to your target as a percentage. Note: Calculated metrics only

KPI Source
Type: Text
Description: Data source of the KPI (Google Analytics, Google Ads, Facebook, etc.)

KPI Start Date
Type: Date (YYYYMMDD)
Description: Date of the start of the reporting period

KPI Status
Type: Text
Description: Value of the KPI Status (On Track, Warning, Critical)

KPI Target
Type: Number
Description: Value that the KPI is trying to meet

Budget Target
Type: Number
Description: Value that the Budget is trying to meet

KPI Unit
Type: Text
Description: Text description of the metric being tracked

Resolved
Type: Boolean
Description: When any User Resolves the Insight this is set to True

KPI Rolling Average
Type: Number
Description: Calculation of the daily average over the last 30 Days, projected forward to the KPI end date. Note: Calculated metrics only

User Name
Type: Text
Description: Name of the User

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