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KPI Management

Data Source Metrics

Google Analytics

Category Metric Name Description
User

Users

The total number of users for the requested time period.

New Users

The number of sessions marked as a user's first sessions.

1 Day Active Users

Total number of 1-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 1-day period ending on the given date.

7 Day Active Users

Total number of 7-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 7-day period ending on the given date.

14 Day Active Users

Total number of 14-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 14-day period ending on the given date.

28 Day Active Users

Total number of 28-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 28-day period ending on the given date.

30 Day Active Users

Total number of 30-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 30-day period ending on the given date.
Session

Sessions

The total number of sessions.

Hits

Total number of hits for the view (profile). This metric sums all hit types, including pageview, custom event, ecommerce, and other types. Because this metric is based on the view (profile), not on the property, it is not the same as the property's hit volume.
Traffic Sources

Organic Searches

The number of organic searches happened in a session. This metric is search engine agnostic.
Adwords

Impressions

Total number of campaign impressions.

Clicks

Total number of times users have clicked on an ad to reach the property.

Cost

Derived cost for the advertising campaign. Its currency is the one you set in the AdWords account.
Goal Conversions

Goal XX Starts

The total number of starts for the requested goal number.

All Goal Starts

Total number of starts for all goals defined in the profile.

Goal XX Completions

The total number of completions for the requested goal number.

All Goal Completions

Total number of completions for all goals defined in the profile.

Goal XX Value

The total numeric value for the requested goal number.

All Goal Value

Total numeric value for all goals defined in the profile.

Goal XX Abandoned Funnels

The number of times users started conversion activity on the requested goal number without actually completing it.

All Goal Abandoned Funnels

The overall number of times users started goals without actually completing them.
Page Tracking

Entrances

The number of entrances to the property measured as the first pageview in a session, typically used with landingPagePath.

Pageviews

The total number of pageviews for the property.

Unique Pageviews

Unique Pageviews is the number of sessions during which the specified page was viewed at least once. A unique pageview is counted for each page URL + page title combination.

Exits

The number of exits from the property.
Internal Search

Results Pageviews

The number of times a search result page was viewed.

Total Unique Searches

Total number of unique keywords from internal searches within a session. For example, if "shoes" was searched for 3 times in a session, it would be counted only once.

Sessions with Search

The total number of sessions that included an internal search.

Search Refinements

The total number of times a refinement (transition) occurs between internal keywords search within a session. For example, if the sequence of keywords is "shoes", "shoes", "pants", "pants", this metric will be one because the transition between "shoes" and "pants" is different.

Search Exits

The number of exits on the site that occurred following a search result from the site's internal search feature.

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User

  • Users
  • New Users
  • 1 Day Active Users
  • 7 Day Active Users
  • 14 Day Active Users
  • 28 Day Active Users
  • 30 Day Active Users

Session

  • Sessions
  • Hits

Traffic Sources

  • Organic Searches

Adwords

  • Impressions
  • Clicks
  • Cost

Goal Conversions

  • Goal XX Starts
  • All Goal Starts
  • Goal XX Completions
  • All Goal Completions
  • Goal XX Value
  • All Goal Value
  • Goal XX Abandoned Funnels
  • All Goal Abandoned Funnels

Page Tracking

  • Entrances
  • Pageviews
  • Unique Pageviews
  • Exits

Internal Search

  • Results Pageviews
  • Total Unique Searches
  • Sessions with Search
  • Search Refinements
  • Search Exits

App Tracking

  • Screen Views
  • Unique Screen Views
  • Time on Screen

Event Tracking

  • Total Events
  • Unique Events
  • Event Value
  • Sessions with Event

Ecommerce

  • Transactions
  • Revenue
  • Shipping
  • Tax
  • Total Value
  • Unique Purchases
  • Product Revenue
  • Local Revenue
  • Local Shipping
  • Local Tax
  • Local Product Revenue
  • Internal Promotion Clicks
  • Internal Promotion Views
  • Local Products Refund Amount
  • Local Refund Amount
  • Product Adds to Cart
  • Product Checkouts
  • Product Detail Views
  • Product List Clicks
  • Product List Views
  • Quantity Added to Cart
  • Quantity Checked Out

Social Interactions

  • Social Actions
  • Unique Social Actions

Custom Variables or Columns

  • Calculated Metric

DoubleClick Bid Manager

  • DV360 Clicks
  • DV360 Conversions
  • DV360 Cost
  • DV360 Impressions

Google Ads

  • Cost / conv.
  • Cost / conv. (Included Conversion Actions)
  • CTR
  • Avg. CPC
  • Conv. value/cost
  • Avg. CPV
  • Avg. CPM
  • Impressions
  • Conversions
  • Conversions (Included Conversion Actions)
  • Cost
  • Clicks
  • All Conv. Value
  • View-through conv.
  • Form Submission
  • Custom metrics...
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See all categories

KPI Management

Google Analytics

Category Metric Name Description
User

Users

The total number of users for the requested time period.

New Users

The number of sessions marked as a user's first sessions.

1 Day Active Users

Total number of 1-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 1-day period ending on the given date.

7 Day Active Users

Total number of 7-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 7-day period ending on the given date.

14 Day Active Users

Total number of 14-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 14-day period ending on the given date.

28 Day Active Users

Total number of 28-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 28-day period ending on the given date.

30 Day Active Users

Total number of 30-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 30-day period ending on the given date.
Session

Sessions

The total number of sessions.

Hits

Total number of hits for the view (profile). This metric sums all hit types, including pageview, custom event, ecommerce, and other types. Because this metric is based on the view (profile), not on the property, it is not the same as the property's hit volume.
Traffic Sources

Organic Searches

The number of organic searches happened in a session. This metric is search engine agnostic.
Adwords

Impressions

Total number of campaign impressions.

Clicks

Total number of times users have clicked on an ad to reach the property.

Cost

Derived cost for the advertising campaign. Its currency is the one you set in the AdWords account.
Goal Conversions

Goal XX Starts

The total number of starts for the requested goal number.

All Goal Starts

Total number of starts for all goals defined in the profile.

Goal XX Completions

The total number of completions for the requested goal number.

All Goal Completions

Total number of completions for all goals defined in the profile.

Goal XX Value

The total numeric value for the requested goal number.

All Goal Value

Total numeric value for all goals defined in the profile.

Goal XX Abandoned Funnels

The number of times users started conversion activity on the requested goal number without actually completing it.

All Goal Abandoned Funnels

The overall number of times users started goals without actually completing them.
Page Tracking

Entrances

The number of entrances to the property measured as the first pageview in a session, typically used with landingPagePath.

Pageviews

The total number of pageviews for the property.

Unique Pageviews

Unique Pageviews is the number of sessions during which the specified page was viewed at least once. A unique pageview is counted for each page URL + page title combination.

Exits

The number of exits from the property.
Internal Search

Results Pageviews

The number of times a search result page was viewed.

Total Unique Searches

Total number of unique keywords from internal searches within a session. For example, if "shoes" was searched for 3 times in a session, it would be counted only once.

Sessions with Search

The total number of sessions that included an internal search.

Search Refinements

The total number of times a refinement (transition) occurs between internal keywords search within a session. For example, if the sequence of keywords is "shoes", "shoes", "pants", "pants", this metric will be one because the transition between "shoes" and "pants" is different.

Search Exits

The number of exits on the site that occurred following a search result from the site's internal search feature.

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User

  • Users
  • New Users
  • 1 Day Active Users
  • 7 Day Active Users
  • 14 Day Active Users
  • 28 Day Active Users
  • 30 Day Active Users

Session

  • Sessions
  • Hits

Traffic Sources

  • Organic Searches

Adwords

  • Impressions
  • Clicks
  • Cost

Goal Conversions

  • Goal XX Starts
  • All Goal Starts
  • Goal XX Completions
  • All Goal Completions
  • Goal XX Value
  • All Goal Value
  • Goal XX Abandoned Funnels
  • All Goal Abandoned Funnels

Page Tracking

  • Entrances
  • Pageviews
  • Unique Pageviews
  • Exits

Internal Search

  • Results Pageviews
  • Total Unique Searches
  • Sessions with Search
  • Search Refinements
  • Search Exits

App Tracking

  • Screen Views
  • Unique Screen Views
  • Time on Screen

Event Tracking

  • Total Events
  • Unique Events
  • Event Value
  • Sessions with Event

Ecommerce

  • Transactions
  • Revenue
  • Shipping
  • Tax
  • Total Value
  • Unique Purchases
  • Product Revenue
  • Local Revenue
  • Local Shipping
  • Local Tax
  • Local Product Revenue
  • Internal Promotion Clicks
  • Internal Promotion Views
  • Local Products Refund Amount
  • Local Refund Amount
  • Product Adds to Cart
  • Product Checkouts
  • Product Detail Views
  • Product List Clicks
  • Product List Views
  • Quantity Added to Cart
  • Quantity Checked Out

Social Interactions

  • Social Actions
  • Unique Social Actions

Custom Variables or Columns

  • Calculated Metric

DoubleClick Bid Manager

  • DV360 Clicks
  • DV360 Conversions
  • DV360 Cost
  • DV360 Impressions

Google Ads

  • Cost / conv.
  • Cost / conv. (Included Conversion Actions)
  • CTR
  • Avg. CPC
  • Conv. value/cost
  • Avg. CPV
  • Avg. CPM
  • Impressions
  • Conversions
  • Conversions (Included Conversion Actions)
  • Cost
  • Clicks
  • All Conv. Value
  • View-through conv.
  • Form Submission
  • Custom metrics...