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Frequently Asked Questions

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Clients

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Insights

Insight | Google Search Console

Google Search Console

Insight | Google Business Profile

Google Business Profile

Insight | Google Ads

Google Ads

Insight | Google Analytics

Google Analytics

Insight | Website

Website

Insight | Facebook Ads

Facebook Ads

Insight | Microsoft Ads

Microsoft Ads
Automation Jobs

Automation Jobs

Automation | Google Search Console

Google Search Console

Automation | Google Business Profile

Google Business Profile

Automation | Google Ads

Google Ads

Automation | Google Analytics

Google Analytics

Automation | Website

Website

Automation | Facebook Ads

Facebook Ads

Automation | Microsoft Ads

Microsoft Ads
KPI Management

KPI Management

KPI Management | Google Analytics

Google Analytics

KPI Management | Google Ads

Google Ads

KPI Management | Google Business Profile

Google Business Profile

KPI Management | Facebook Ads

Facebook Ads

KPI Management | Microsoft Ads

Microsoft Ads

KPI Management | Google Sheets

Google Sheets
Budget Tracking

Budget Tracking

Budget Tracking | Google Sheets

Google Sheets
Anomaly Detection

Anomaly Detection

Data Warehouse

Data Warehouse

Data Warehouse | Google Data Studio

Google Data Studio

Data Warehouse | BigQuery

Google BigQuery

Data Warehouse | Google Business Profile

Google Business Profile (Formerly Google My Business)

Data Warehouse | Google Search Console

Google Search Console

Data Warehouse | Facebook Ads

Facebook Ads
Settings

Settings

Integrations

Integrations

Integrations | Google Data Studio

Google Data Studio

Integrations | Slack

Slack

Integrations | Zapier

Zapier

Integrations | Make

Make
Comments

Comments

Comments | Slack

Slack
Extensions

Extension

Extension | Explorer

Branch Explorer
Add comment from Slack

Comments | Slack

Analytics - Data Studio Connector Fields

Integrations | Google Data Studio

Anomaly Algorithm

Anomaly Detection

Authentication

Integrations | Make

Budget Settings

Budget Tracking

Budget Status

Budget Tracking

Budget history

Budget Tracking

Connecting Zapier

Integrations | Zapier

Connecting to Slack

Integrations | Slack

Creating a Pipeline

Data Warehouse

Data Source Metrics

KPI Management | Google Ads

Data Source Metrics

KPI Management | Google Analytics

Data Source Metrics

KPI Management | Facebook Ads

Data Source Metrics

KPI Management | Microsoft Ads

Data Source Metrics

KPI Management | Google Business Profile

Data Studio Parameters

Integrations | Google Data Studio

Edit default Looker Studio Report

Data Warehouse | Google Data Studio

Editing a Pipeline

Data Warehouse

Facebook Ads Fields

Data Warehouse | Facebook Ads

Facebook Ads KPI

KPI Management | Facebook Ads

Facebook Ads destination URL checker

Automation | Facebook Ads

Free Connector to Data Warehouse field comparison

Data Warehouse | Google Business Profile

Getting Started

Frequently Asked Questions

Google Ads change history

Automation | Google Ads

Google Ads destination URL checker

Automation | Google Ads

Google Analytics change history

Automation | Google Analytics

Google Analytics change history Insight

Insight | Google Analytics

Google BigQuery Permissions

Data Warehouse | BigQuery

Google Business Profile Fields

Data Warehouse | Google Business Profile

Google Business Profile Listing Answers

Automation | Google Business Profile

Google Business Profile Listing Answers Insight

Insight | Google Business Profile

Google Business Profile Listing Questions

Automation | Google Business Profile

Google Business Profile Listing Questions Insight

Insight | Google Business Profile

Google Business Profile Location Updates

Automation | Google Business Profile

Google Business Profile Location Updates Insight

Insight | Google Business Profile

Google Business Profile Reporting Timezone

Data Warehouse | Google Business Profile

Google Reviews

Automation | Google Business Profile

Google Reviews Insight

Insight | Google Business Profile

Google Search Console Fields

Data Warehouse | Google Search Console

Google Sheets for Budgets

Budget Tracking | Google Sheets

Google Sheets format

KPI Management | Google Sheets

Grant access to BigQuery data

Data Warehouse | Google Data Studio

How to create a Data Studio Report for Facebook

Data Warehouse | Google Data Studio

How to use Regex and Examples

Frequently Asked Questions

KPI Insight

Insights

KPI Seasonal Trends

KPI Management

KPI Status

KPI Management

KPI Target Settings

KPI Management

KPI history

KPI Management

Managed BigQuery

Data Warehouse | BigQuery

Microsoft Ads destination URL checker

Automation | Microsoft Ads

Page status checker

Automation | Website

Pipeline Extensions

Data Warehouse

Portfolio

Clients

Robots.txt change detection

Automation | Website

Rolling Average

KPI Management

Search Console Activity

Automation | Google Search Console

Search Console Activity Insight

Insight | Google Search Console

Search Console keyword movement

Automation | Google Search Console

Search Console keyword movement Insight

Insight | Google Search Console

Sending Slack Notifications

Integrations | Slack

Submit a Ticket

Frequently Asked Questions

The Funnel-Stage Terms

Extension | Explorer

Update Data Studio Fields

Integrations | Google Data Studio

Watchers

Comments

Add comment from Slack

Comments | Slack

Analytics - Data Studio Connector Fields

Integrations | Google Data Studio

Anomaly Algorithm

Anomaly Detection

Authentication

Integrations | Make

Budget Settings

Budget Tracking

Budget Status

Budget Tracking

Budget history

Budget Tracking

Connecting Zapier

Integrations | Zapier

Connecting to Slack

Integrations | Slack

Creating a Pipeline

Data Warehouse

Data Source Metrics

KPI Management | Google Ads

Data Source Metrics

KPI Management | Google Analytics

Data Source Metrics

KPI Management | Facebook Ads

Data Source Metrics

KPI Management | Microsoft Ads

Data Source Metrics

KPI Management | Google Business Profile

Data Studio Parameters

Integrations | Google Data Studio

Edit default Looker Studio Report

Data Warehouse | Google Data Studio

Editing a Pipeline

Data Warehouse

Facebook Ads Fields

Data Warehouse | Facebook Ads

Facebook Ads KPI

KPI Management | Facebook Ads

Facebook Ads destination URL checker

Automation | Facebook Ads

Free Connector to Data Warehouse field comparison

Data Warehouse | Google Business Profile

Getting Started

Frequently Asked Questions

Google Ads change history

Automation | Google Ads

Google Ads destination URL checker

Automation | Google Ads

Google Analytics change history

Automation | Google Analytics

Google Analytics change history Insight

Insight | Google Analytics

Google BigQuery Permissions

Data Warehouse | BigQuery

Google Business Profile Fields

Data Warehouse | Google Business Profile

Google Business Profile Listing Answers

Automation | Google Business Profile

Google Business Profile Listing Answers Insight

Insight | Google Business Profile

Google Business Profile Listing Questions

Automation | Google Business Profile

Google Business Profile Listing Questions Insight

Insight | Google Business Profile

Google Business Profile Location Updates

Automation | Google Business Profile

Google Business Profile Location Updates Insight

Insight | Google Business Profile

Google Business Profile Reporting Timezone

Data Warehouse | Google Business Profile

Google Reviews

Automation | Google Business Profile

Google Reviews Insight

Insight | Google Business Profile

Google Search Console Fields

Data Warehouse | Google Search Console

Google Sheets for Budgets

Budget Tracking | Google Sheets

Google Sheets format

KPI Management | Google Sheets

Grant access to BigQuery data

Data Warehouse | Google Data Studio

How to create a Data Studio Report for Facebook

Data Warehouse | Google Data Studio

How to use Regex and Examples

Frequently Asked Questions

KPI Insight

Insights

KPI Seasonal Trends

KPI Management

KPI Status

KPI Management

KPI Target Settings

KPI Management

KPI history

KPI Management

Managed BigQuery

Data Warehouse | BigQuery

Microsoft Ads destination URL checker

Automation | Microsoft Ads

Page status checker

Automation | Website

Pipeline Extensions

Data Warehouse

Portfolio

Clients

Robots.txt change detection

Automation | Website

Rolling Average

KPI Management

Search Console Activity

Automation | Google Search Console

Search Console Activity Insight

Insight | Google Search Console

Search Console keyword movement

Automation | Google Search Console

Search Console keyword movement Insight

Insight | Google Search Console

Sending Slack Notifications

Integrations | Slack

Submit a Ticket

Frequently Asked Questions

The Funnel-Stage Terms

Extension | Explorer

Update Data Studio Fields

Integrations | Google Data Studio

Watchers

Comments

Choose article...
Integrations | Google Data Studio

Analytics - Data Studio Connector Fields

Data Studio Report Template - https://datastudio.google.com/u/0/datasources/create?connectorId=AKfycbxxP8uhQjH2XKP6c7SvzO9hqLf9ql2Id0JtI7kBywLSc08QCUs13yP8zHs9RQ0xqL_x

Field Type Description

Acknowledged

BooleanBoolean When any User Acknowledges the Insight this is set to True

‍Budget Chart

ImageImage Description: Image of the Jepto Chart (Note: Data Studio down scales quality)

Budget Currency

TextText Text of the currency used in the Budget

Budget Daily Target Average

NumericNumber The amount you should spend on a daily basis to meet your target

Budget Days Elapsed

NumericNumber The amount of days so far in the current budget period

Budget Days Remaining

NumericNumber The amount of days remaining in the current budget period

Budget End Date

CalendarDate Date of the end of the reporting period

Budget Estimate

NumericNumber Calculation of the daily average of the period to date, projected forward to the Budget end date

Budget Estimated (Cumulative)

NumericNumber Calculation of the daily average of the period to date, projected forward to the Budget end date. (Adjusted for Cumulative charts)

Budget Estimated Percent

NumericPercent Budget Estimate compared to your target as a percentage

Budget ID

TextText A 16 character alphanumeric System defined ID

Budget Name

TextText Auto generated name or custom name given to the Budget

Budget Pacing

NumericNumber The amount you are above or below the target for the period to date

Budget Pacing Direction

TextText Value showing if your period to date pacing is above or below your target

Budget Source

TextText Data source of the Budget (Google Ads, Facebook Ads, etc.)

Budget Source Image

ImageImage

Budget Spend

NumericNumber The amount you have spent

Budget Spend Average

NumericNumber The daily average spent, over the period to date

Budget Spend Percent

NumericPercent The percentage you have spent compared to your target

Budget Start Date

CalendarDate Date of the start of the reporting period

Budget Status

TextText Value of the Budget Status (On Track, Warning, Critical)

Budget Target

NumericNumber

Budget Target Range Lower

NumericNumber The lower limit of your daily threshold to be On Track

Budget Target Range Lower (Cumulative)

NumericNumber The lower limit of your daily threshold to be On Track. Adjust for Cumulative charts

Budget Target Range Upper

NumericNumber The upper limit of your daily threshold to be On Track

Budget Target Range Upper (Cumulative)

NumericNumber The upper limit of your daily threshold to be On Track. Adjust for Cumulative charts

Client Name

TextText Client Name

Comment

TextText The comment text (Note: Formatting may be stripped)

Comment Date

CalendarDate & Time When the comment was created

Comment Method

TextText How the comment was added (App, Slack, API or Zapier)

Comment Type

TextText Comment or Note

Date

CalendarDate Date the Insight was created or data point of a KPI

Insight External ID

TextText A reference that can be used for linking external Project Management tools

Insight ID

TextText A 16 character alphanumeric System defined ID

Insight Reference

TextText A sequential numeric ID used to easily reference an individual Insight

Insight Report

TextText Information regarding the Insight (Note: Only available for Anomalies)

Insight Summary

TextText Top level summary of why the Insight was created

Insight Title

TextText Auto generated title of the Insight

Job Type

TextText Feature of the item (KPI, Budget, Anomaly, Automation)

KPI Actual

NumericNumber Value of the KPI metric you are tracking for a Date

KPI Actual Percentage

NumericPercent Value achieved so far of your target

KPI Calculated Metric

BooleanBoolean Value for determining if metric used in KPI is Calculated

KPI Chart

ImageImage Image of the Jepto Chart (Note: Data Studio down scales quality)

KPI Currency

TextText Symbol of the currency used in the data source of the KPI

KPI End Date

CalendarDate Date of the end of the reporting period

KPI ID

TextText A 16 character alphanumeric System defined ID

KPI Name

TextText Auto generated name or custom name given to the KPI

KPI Pacing

NumericPercent The amount you are above or below the target for the period to date

KPI Pacing Direction

TextText Value showing if your period to date pacing is above or below your target

KPI Period

TextText KPI Period

KPI Period Days Remaining

NumericNumber Number of days left in the reporting period

KPI Period Days Remaining Percentage

NumericPercent Value representing the percentage of time left in the reporting period

KPI Period To Date Performance

NumericNumber Daily value for Calculated metrics.

KPI Prediction

NumericNumber Value predicted by the Machine Learning algorithm for a Date

KPI Prediction (Cumulative)

NumericNumber Value predicted by the Machine Learning algorithm for a Date

KPI Prediction Percentage

NumericPercent Predicted value at the end of the reporting period

KPI Rolling Average

NumericNumber Calculation of the daily average over the last 30 Days, projected forward to the KPI end date. Note: Calculated metrics only

KPI Rolling Average Percentage

NumericPercent Rolling average compared to your target as a percentage. Note: Calculated metrics only

KPI Source

TextText Data source of the KPI (Google Analytics, Google Ads, Facebook, etc.)

KPI Source Image

ImageImage

KPI Start Date

CalendarDate Date of the start of the reporting period

KPI Status

TextText Value of the KPI Status (On Track, Warning, Critical)

KPI Target

NumericNumber Value that the KPI is trying to meet

KPI Unit

TextText KPI Unit

Resolved

BooleanBoolean When any User Resolves the Insight this is set to True

User Name

TextText Name of the User
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